Getting started with keyword research, finding the right keyword research tool, and tracking your keywords with Aleka Shunk from Cooking With Keywords.
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Welcome to episode 362 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Aleka Shunk from Cooking With Keywords about how to increase your organic traffic through keyword research.
Today, we’re really excited to be chatting all about keyword research with Aleka Shunk, the creator of Cooking With Keywords!
Since launching her course, Aleka has taught over 900 students about the ins and outs of keyword research, and she’s sharing her best tips to develop a strong keyword research strategy in this episode.
You’ll learn what keywords and modifiers are, how to get started with keyword research, what tools you should use, and more. Whether you’re just diving into keyword research for the first time or you’re a seasoned pro, we know you’ll have so many takeaways from this conversation. Enjoy!
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Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Earning money through an ad network, traveling full-time as a blogger, and updating old content with Eric Samuelson from Eat Like No One Else.
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Welcome to episode 361 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric Samuelson from Eat Like No One Else about how he monetizes his site and travels full-time with his family as a food blogger.
Can you imagine growing your food blog while also traveling full-time? Well, that’s what Eric does!
He runs the food blog Eat Like No One Else, and in this episode, you’ll hear how his blog has opened the door to so many new opportunities in his life, from traveling the country full-time with his family to earning $2,500 in ad revenue in a single day.
Eric’s story is so incredible, and no matter where you are in your blogging journey, we know you’ll have so many great takeaways from this conversation!
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Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Shifting your mindset, finding your niche, and becoming a full-time food blogger with Eden Westbrook from Sweet Tea and Thyme.
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Welcome to episode 360 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eden Westbrook from Sweet Tea and Thyme about how she shifted her mindset and became a full-time food blogger.
Today, we’re really excited to share this great conversation with Eden! She’s the recipe developer, photographer, and writer behind the blog, Sweet Tea and Thyme.
From joining the military to attending culinary school and working in the restaurant industry, Eden has had quite the journey, and she’s sharing it all in this episode.
You’ll hear why she decided to start her blog, where she found the motivation and drive to work towards her blogging goals, how she decided what kind of content to share with her readers, and more.
This is such an encouraging interview, and we know you’ll love hearing Eden’s story. Enjoy!
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Growing your email list, increasing your open rate, and earning revenue through email marketing with Amy Katz from Veggies Save The Day.
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Welcome to episode 359 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Katz from Veggies Save The Day about mistakes food creators make with email marketing.
As content creators, we’ve all heard about the importance of having an email list. But… how do we get readers to sign up for our list? And once they’ve subscribed, how do we entice them to actually open our emails?
Amy is here on the podcast to discuss it all!
In today’s episode, she’s sharing five common mistakes that food creators make when it comes to email marketing. You’ll also hear what her current email marketing strategy looks like and how she consistently has a 45–50% open rate for her emails.
It’s an inspiring conversation that shows just how powerful an email list can be. We hope you enjoy it!
Resources:
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Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Becoming a full-time creator and building a subscription-based membership community with Anela Malik from Feed The Malik and Magic at the Margins.
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Welcome to episode 358 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anela Malik from Feed The Malik and Magic at the Margins about how she built a subscription-based membership community.
We’re really excited to share this episode with Anela Malik with you today! In addition to her blog Feed The Malik, Anela also runs Magic at the Margins, a subscription-based membership community. And unlike most content creators, her subscription community is actually her primary focus for revenue.
In this episode, she shares why she decided to launch her own subscription community, how she structures her pricing, how she promotes her community on social media, and more.
It’s a really inspiring interview that will encourage you to explore all the unique ways you can earn money as a creator!
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Batching content, investing in your business, and strategically planning out your content with Amanda Scarlati from Saporito Kitchen.
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Welcome to episode 357 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amanda Scarlati from Saporito Kitchen about how content batching helped grow her blog’s traffic.
From testing recipes to shooting photos to writing blog posts, a lot of work goes into running a food blog. So how can we stay on top of everything that needs to get done each week?
Enter: content batching! Instead of jumping from one task to another, try grouping similar tasks in one work period to stay focused and even increase your productivity.
In this episode, you’ll hear how Amanda started batching her content, how she plans out her blog posts for the upcoming quarter, and how content batching has dramatically increased her blog’s traffic.
Resources:
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Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Achieving financial independence, overcoming imposter syndrome, and sharing content confidently with Jillian Johnsrud.
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Welcome to episode 356 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jillian Johnsrud about achieving financial independence and sharing content confidently.
We’re so excited we had a chance to talk to Jillian in today’s episode!
She is the author of the book, “Fire the Haters: Finding Courage to Create Online in a Critical World,” and she is on a mission to help others build a life that perfectly lines up with their values, passion, and purpose.
And in this episode, she’s doing just that! She shares some of her best tips for achieving financial independence, overcoming imposter syndrome, dealing with negative comments, and cultivating a healthy relationship with your work.
Resources:
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Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Shooting in manual mode, understanding lighting, and other photography tips with Joanie Simon from The Bite Shot.
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Welcome to episode 355 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joanie Simon about ways to improve your food photography.
We’ve all heard the phrase, “We eat with our eyes first,” right? So it should come as no surprise that food content creators place so much emphasis on growing their photography skills!
Today, we are talking with one of the biggest names in the food photography space: Joanie Simon from The Bite Shot. She originally came on the podcast three years ago, and it’s been so incredible to see how her business has grown since then.
Through her courses, videos, and book, Joanie has taught students all around the world how to improve their food photography. And in this episode, she’s sharing some of her best tips with our listeners!
Resources:
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Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Growing a freelance photography business, developing your photography skills, and sharing Zambian food with the world with Clara Kapelembe Bwali from Black Garlic.
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Welcome to episode 354 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Clara Kapelembe Bwali from Black Garlic about how she’s using her business to share Zambian food with the world.
Welcome to episode 354 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Clara Kapelembe Bwali from Black Garlic about how she’s using her business to share Zambian food with the world.
Last week on the podcast, Bjork chatted with Jane Ko from A Taste of Koko about her Pinterest strategy as a content creator. To go back and listen to that episode, click here.
We’re really excited to share this episode with Clara from Black Garlic with you today! She’s a freelance food photographer, food stylist, and blogger based in Zambia.
Clara has built her business from the ground up, and in this episode, you’ll hear how she has grown her photography skills, booked her first clients, and used social media to share both her photography and Zambian food with the world.
Clara’s story is so inspiring, and her passion for her work really shines through in the interview. We hope you enjoy it!
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Creating a strong Pinterest strategy, leaning into the new features on Pinterest, and repurposing content for different platforms with Jane Ko from A Taste of Koko.
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Welcome to episode 353 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jane Ko from A Taste of Koko about her Pinterest strategy as a content creator.
Today, we’re really excited to be chatting all about Pinterest with Jane Ko!
She runs A Taste of Koko, a food and travel blog focused specifically on Austin, Texas. And since she has been blogging since 2010, her content and social media strategy has definitely evolved over the years.
In this episode, you’ll hear what her revenue streams are as a content creator, what her current Pinterest strategy looks like, how she repurposes content across different social media platforms, and more. Enjoy!
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Focusing on quality content, optimizing your ad revenue, and understanding how the cookieless future will affect ad networks and publishers with Paul Bannister and Courtney Kahn from AdThrive.
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Welcome to episode 352 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister and Courtney Kahn from AdThrive about optimizing ad revenue.
Today, we’re really excited to be chatting about all things advertising with two members of the AdThrive team, Paul Bannister and Courtney Kahn!
Ads are one of the best ways to earn passive income from a blog, so it’s not surprising that many food bloggers place a lot of emphasis on increasing their ad revenue.
And in this episode, Paul and Courtney are sharing all their expert advice on just that topic: how to optimize your ads and increase your earnings. You’ll also hear what changes will be coming soon to the ad industry, how the ad industry works behind the scenes, and more.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Diversifying your revenue streams as an influencer, understanding GDPR and CCPA, and protecting your business with Danielle Liss from Businessese and LISS Legal.
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Welcome to episode 351 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal about understanding data collection, GDPR, and CCPA.
We’ve probably all heard the terms GDPR and CCPA at one point or another… but what do they actually mean? And how do they impact us as content creators?
That’s what we’re discussing in this episode with Danielle Liss! She’s our Legal Expert here at Food Blogger Pro, and she’s coming back on the podcast today to chat all about data collection and important legal considerations to keep in mind as influencers.
It’s a great episode, and Danielle is fantastic at communicating complex legal topics in an easy-to-understand manner. Enjoy!
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Setting actionable goals, working through common struggles as a food creator, and more takeaways from the Food Blogger Pro Podcast Listener Survey.
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Welcome to episode 350 of The Food Blogger Pro Podcast! This week on the podcast, Bjork shares some of the main takeaways from our recent Podcast Listener Survey.
We recently asked our podcast listeners to participate in a Food Blogger Pro Podcast Listener Survey, and we’re so excited to share the results with you today!
In this episode, you’ll learn more about our podcast listeners — how they’re sharing content in the world, how they’re monetizing their businesses, and what social media platforms they find the most useful in helping them grow their following.
Aside from that, you’ll also hear about some of their current traffic and monetization goals, struggles they’re facing as content creators, and tools they’re using to level up their businesses.
We hope you enjoy learning more about our audience in this survey recap episode!
Resources:
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Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Making conscious decisions about food, living more sustainably, and avoiding food waste as a food blogger with Marley Goldin from Marley's Menu.
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Welcome to episode 349 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marley Goldin from Marley’s Menu about how to live sustainably and avoid food waste as a food blogger.
On average, over 40% of food gets tossed annually in the United States, and a large majority of that food waste happens at home. So as both individuals and food bloggers, it’s important that we make conscious decisions about our food.
But what are some easy changes we can implement to live and eat more sustainably? And as food bloggers, when we’re testing lots of recipes, how can we limit food waste?
We’re answering all of those questions (and more) in this episode with Marley Goldin! As a food blogger with a background in environmental science, she is an advocate for making sustainable food choices, and she’s sharing her best tips and advice to show how small changes to our daily lives can make a big impact over time.
Resources:
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Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Narrowing your content focus, growing traffic by focusing on SEO and Pinterest, and blogging as a creative outlet with Camila Hurst from Pies and Tacos.
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Welcome to episode 348 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Camila Hurst from Pies and Tacos about leaning into a niche and blogging as a creative outlet.
Today, we’re so excited to be chatting with Camila Hurst from Pies and Tacos! She has been blogging since 2017, and while she originally started out posting both savory and sweet recipes, she has now shifted her focus to primarily sharing content about macarons.
In this episode, you’ll hear why she decided to narrow her content focus, how blogging has been such an important creative outlet for her over the years, and how she’s been leveling up her business by growing her team.
No matter where you are in your blogging journey, we know that you’ll find Camila’s story and insights both inspiring and encouraging. We hope you enjoy this episode!
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Identifying accessibility issues, writing accessibility policies, and writing good alt text with Bet Hannon from Bet Hannon Business Websites.
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Welcome to episode 347 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bet Hannon from Bet Hannon Business Websites about how to build an accessible website.
As food bloggers, it’s so important that we make our websites accessible and that we share content with the world that everyone can enjoy, including those with disabilities.
But how exactly do you create an accessible website? How do you know if your site has accessibility issues?
That’s what Bet is here to talk about today! In this episode, we dive deep into the world of accessibility, from writing alt text correctly to identifying issues that you should consider fixing on your site to ensure that everyone can enjoy the content you’re publishing.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Growing on different social platforms, transitioning businesses, and building a team with Jenné Claiborne from Sweet Potato Soul.
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Welcome to episode 346 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenné Claiborne from Sweet Potato Soul about how she has built her business as a content creator and gained over 600k subscribers on YouTube.
We’re really excited to be chatting with Jenné from Sweet Potato Soul today! She’s a vegan chef, cookbook author, food blogger, and successful YouTuber with over 600k subscribers.
From working as an actor to offering personal chef services to becoming a full-time content creator, Jenné has had quite the entrepreneurial journey. In this episode, you’ll hear what she’s learned along the way, how she has been growing her team, why she focuses so much on video, and what the revenue streams currently look like for her business.
It’s a really great episode, and Jenné is just such an inspiring, hard-working creator. We know you’ll have lots of takeaways from this conversation!
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Starting a creative production agency, using social media to book clients, and nurturing long-term relationships with brands with Alisha Cohen from LISH Creative.
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Welcome to episode 345 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alisha Cohen from LISH Creative about running a production agency and shooting content for brands.
As content creators, a great way to earn an income doing what we love is to partner with brands that we love. But how do we find those brands, and more importantly, how do we work with them on a long-term basis?
That’s what we’re chatting about today with Alisha Cohen!
Alisha is the founder of LISH Creative, a creative production agency that produces colorful, eye-catching photography, video, and stop motion for some of the world’s most distinguished brands.
In this episode, you’ll hear how she launched her business, what it’s like running a production agency, how expanding her social media presence has helped her book clients, and what some of her best tips are for nurturing long-term relationships with brands.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Leaning into a niche, blogging as a partnership, and focusing on short-term goals with Sara Mohr and Louisa Williams from Real Meals Modified.
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Welcome to episode 344 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sara Mohr and Louisa Williams from Real Meals Modified in Part Three of our Blogging with a Full-Time Job series.
Can you believe we’ve reached the last episode in our Blogging with a Full-Time Job series? In this three-part series, we’ve been interviewing a few Food Blogger Pro members about what’s working (and what’s not) when it comes to balancing a full-time job with blogging.
And in this final installment of this series, we’re chatting with Sara Mohr and Louisa Williams! In addition to working full-time as licensed speech pathologists, they also run Real Meals Modified, a food blog featuring dysphagia-friendly recipes.
You’ll hear how they started their blog, how they determined their niche, what it’s like to run a blog with a partner, and how they find time to work on their blog with their busy schedules.
Whether you’re a solo blogger or you run your blog with a partner like Sara and Louisa, we know you’ll have lots of takeaways from this episode!
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Focusing on SEO rather than social media, implementing keyword research, and sharing content authentically with Cree Carraway from Cooking With Bliss.
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Welcome to episode 343 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cree Carraway from Cooking With Bliss in Part Two of our Blogging with a Full-Time Job series.
Welcome back to our Blogging with a Full-Time Job series! In this three-part series, we’re interviewing a few Food Blogger Pro members about what’s working (and what’s not) when it comes to balancing a full-time job with blogging.
And today, Bjork is chatting with Cree Carraway from Cooking With Bliss. From sharing content on her blog to working her full-time job to raising her family, Cree has a lot on her plate (both literally and figuratively!) all the time.
In this episode, you’ll hear how she strategically focused on SEO to increase her traffic and join an ad network, how she started doing keyword research, and what the impact of earning an income from her blog has been on her life.
It’s an inspiring conversation that will encourage you to reflect and make progress on your own goals. Enjoy!
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Connecting with your community, being strategic with your time when blogging, and hiring the right people with David Crowley from Cooking Chat.
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Welcome to episode 342 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews David Crowley from Cooking Chat in Part One of our Blogging with a Full-Time Job series.
We're excited to officially launch our Blogging with a Full-Time Job series! In this three-part series, we’re interviewing a few Food Blogger Pro members about what’s working (and what’s not) when it comes to balancing a full-time job with blogging.
And up first, we’re chatting with David Crowley! In addition to sharing hundreds of recipes with wine pairings on his blog Cooking Chat, David also runs Social Capital Inc., a non-profit organization that strengthens communities by connecting diverse individuals through civic engagement initiatives.
In this episode, you’ll hear how David has found balance with his work over time, why he’s been focusing so much on republishing old content recently, and what he’s looking forward to next with his blog.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Building community, empowering Black culinary creators, and building a bridge for equity and representation in food media with Meiko Temple from Eat the Culture.
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Welcome to episode 341 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Meiko Temple about how she’s empowering Black culinary creators through Eat the Culture.
Meiko Temple is the writer, chef, photographer, and recipe developer behind the popular food blog Meiko and the Dish. But beyond her own blog, Meiko also runs Eat the Culture, a community-centered space that nurtures, supports, and amplifies Black culinary creators.
Through collaborations like recipe roundups for Black History Month and a Holiday E-Cookbook featuring mouthwatering recipes from across the African diaspora, Eat the Culture empowers Black creatives through a celebration of Black food and culture.
In this episode, you’ll hear how Eat the Culture started, how it has evolved over the years, and how it is building a bridge for equity and representation in food media.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Leaning into a niche on TikTok, repurposing videos across different platforms, and working with brands on TikTok with Benjamin Delwiche from Benjamin the Baker.
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Welcome to episode 340 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Benjamin Delwiche from Benjamin the Baker about how he has grown his TikTok account to over 500k followers.
During the day, you can find Benjamin Delwiche working full-time as a math teacher, but on nights and weekends, you’ll find him sharing TikTok videos about the science of baking!
Over the past year, he has grown his TikTok from the ground up, and he just recently surpassed 500k followers on the platform. In this episode, you’ll hear how he intentionally leaned into a niche on TikTok, how he works with brands on the platform, and his best advice for creators looking to grow on TikTok.
It’s an incredible interview that will leave you feeling inspired and motivated to get the most out of TikTok as a content creator. We hope you enjoy it!
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Understanding what's new with Core Web Vitals, using the best plugins as a food blogger, and diversifying your revenue streams with Andrew Wilder from NerdPress.
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Welcome to episode 339 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder from NerdPress about the current state of tech for food bloggers.
Today on the podcast, we’re really excited to be chatting again with our WordPress Support Expert, Andrew Wilder!
Through his company, NerdPress, Andrew and his team do maintenance and support for WordPress websites, and 95% of their clients are food bloggers. Suffice to say, he knows his stuff when it comes to WordPress food and recipe sites.
In this episode, you’ll hear Andrew’s thoughts on the current state of tech for food bloggers. From an update on what’s new with Core Web Vitals to his current list of go-to plugins for food bloggers, this episode is jam-packed with information that will help you set your blog up for success in 2022. Enjoy!
Resources:
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Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Creating valuable content, delegating and elevating tasks, and setting business and life goals with Bjork Ostrom.
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Welcome to episode 338 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about five themes that he’s noticed when reflecting back on the past year.
As we enter into the new year, it can be really helpful to look back on the previous year and reflect on some of the lessons learned. So we’re doing just that in this episode!
You’ll hear five themes that Bjork has identified when reflecting on 2021 and how he’s going to use that knowledge to his advantage in 2022. From insight on creating valuable content to delegating tasks to defining your life goals, this episode is packed full of great advice to help you start the year off strong.
Plus! As a bonus in this episode, you’ll hear about The Food Blogger Pro Podcast Facebook Group that we just launched for podcast listeners. Within this brand-new Facebook Group, you’ll be able to chat about recent episodes, submit questions for future interviews, and more. Be sure to check it out to continue the conversation!
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership