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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: January, 2020
Jan 28, 2020

How to be light on your feet, the most impactful work for Pinch of Yum, and the sacrifices of building a business with Lindsay Ostrom.

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Welcome to episode 239 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about navigating the different seasons in her blogging journey.

Ten Years 

Pinch of Yum is turning 10 this year, and as I’m sure you can imagine, it has changed quite a bit in that time.

In today’s episode of the podcast, you’ll hear about the different seasons of Pinch of Yum and how Lindsay navigated them while building her blog into a business. And she covers it all – from running her blog as a side hustle to transitioning to it being her full-time gig to hiring team members to current day.

Regardless of what season of your blogging journey you’re currently in, you’ll find a lot of advice in this episode that can help you navigate the good, the tough, and everything in-between.

In this episode, you’ll learn:

  • How Lindsay views the “seasons” of Pinch of Yum
  • When Pinch of Yum became a “side hustle”
  • What a “trickster” is
  • Why sacrifices are a part of the side hustle
  • How Lindsay prioritized work when she started working for herself
  • The work that was most impactful when Lindsay was building Pinch of Yum
  • What the current “season” of Pinch of Yum looks like
  • What it means to be light on your feet

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jan 21, 2020

Ad-supported video players, why user experience is important, and understanding ad impressions with Bjork Ostrom.

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Welcome to episode 238 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can optimize and increase the earnings you receive from the ads on your site.

Understanding Ads 

Ads can be an effective way to earn money from blogging, but how do you know you’re making the most out of your ad placements?

That’s what Bjork is here to talk about today! He’s sharing seven tips to help you increase the earnings you’re receiving from the ads you’re running on your site without having to increase your pageviews.

From understanding viewability and impressions to encouraging your readers to stick around on your site, this episode of the podcast will help you make sense of the wonderful world of ad revenue!

In this episode, you’ll learn:

  • What viewability is
  • What impressions are
  • Why it’s important to keep user experience in mind when it comes to placing ads on your site
  • How you can encourage people to stick around on your site
  • What overlay ads are
  • What ad-supported video players are
  • What sticky ads are
  • Why you might want to delay using ads

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jan 14, 2020

How Pinch of Yum is repurposing recipe videos, how to manage a remote team, and what to expect with the Food Blogger Pro redesign.

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Welcome to episode 237 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about the “one thing” they’re excited to accomplish in 2020.

The One Thing 

This is a different kind of podcast episode, but we think you’re really going to like it.

Heading into a new year can feel a bit overwhelming, but it sometimes helps to narrow-down your focus and think through that “one thing” you’re excited to accomplish this year.

And that’s exactly what we’re doing in this interview! Alexa, Bjork, and Emily each share the one thing they’re excited to tackle in 2020, and we hope that it encourages you to figure out your “one thing” as well.

In this episode, you’ll learn:

  • How Bjork manages a remote team
  • Why we created a parent company
  • Where the name “Tiny Bit” comes from
  • How Pinch of Yum is repurposing video this year
  • How Emily is creating step-by-step videos for Pinch of Yum blog posts
  • How compilation videos work

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jan 7, 2020

How your site design can impact site speed, optimizing your category pages, and how to build your own thing with Bill Erickson.

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Welcome to episode 236 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bill Erickson about the impact your design can have on your blog.

Themes 

Bill is a WordPress developer, and he’s here today to chat about the impact your site’s design can have on performance and user experience.

Bill works with food blogs quite a bit (Pinch of Yum included), so you’ll really appreciate the advice he gives from a food blogging perspective. From figuring out what fonts to use to understanding how themes and design can impact site speed, this episode is packed with easy-to-understand tips and advice about design.

It’s a really cool interview, kind of different from our norm, but we hope you enjoy it and learn something if you’re pursuing a site redesign this year.

In this episode, you’ll learn:

  • How design differs from development
  • The differences between frontend and backend development
  • How to find the best theme
  • What system fonts are
  • How themes and design can impact site speed
  • How theme frameworks work
  • How often you should redesign your site
  • How category pages can be optimized
  • How a redesign can negatively and positively impact your site
  • Advice for building your own thing

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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