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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: December, 2015
Dec 29, 2015

Committing to a Niche and Building a Brand

Welcome to episode 27 of the Food Blogger Pro podcast! This is the last episode of 2015 - crazy! This week on the podcast, Bjork is talking with Ali Maffucci from Inspiralized!

When most bloggers start out, committing to a specific niche can seem scary - we don't want to turn anyone away from our new blog! However, finding a small niche that you are really passionate about can help propel your blog into success.

Ali Maffucci has certainly found a small niche with Inspiralized. She posts recipes that all use a spiralizer, and she loves it! She's been featured in many magazines, has her own product to sell, and has really captured the love and attention of fellow spiralizers.

In this inspiring interview, Ali shares:

  • Why she decided to start a blog all about spiralizing
  • How she got the Inspiralized name out there with "self PR"
  • How she approached her brand even when it was just getting started
  • Her advice for creating and selling a physical product
  • How she stays organized and gets the most important things done

Resources:

Dec 22, 2015

How Pinterest Analytics can Boost your Blog

Welcome to episode 26 of the Food Blogger Pro podcast! This week marks the 6th month anniversary of the FBP podcast - so exciting! We’ve learned so much in the last 6 months, and we’ve really loved sharing it with all of you. Thank you thank you for being our loyal subscriber!

This week on the podcast, Bjork is talking with Kate Ahl from Simple Pin Media about Pinterest!

For most bloggers (myself included), Pinterest Analytics are really just used as a comparison tool - how the blog did this week versus last week. However, Kate from Simple Pin Media specializes in digging deep into Pinterest Analytics to really see what works - and then she coaches her clients on how to use that information to grow their blogs.

In this insightful interview, Kate shares:

  • What Pinterest is and how it is used
  • How Pinterest out-performs other social media channels like Facebook and Twitter
  • How to get your pins to show up higher in search
  • What the difference is between a user account and a business account on Pinterest
  • How you should be using Pinterest analytics
  • How to use “content upgrades” to increase opt-ins on your site using information from Pinterest
  • The first thing Kate and her team do for a new client’s Pinterest profile
  • How to keep tabs on what’s trending on Pinterest
  • How to find the boards that perform well for you

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Dec 15, 2015

How to Connect with Influencers

Welcome to episode 25 of the Food Blogger Pro podcast! This week, Bjork talks with John Cocoran from Smart Business Revolution about connecting with influencers.

Growing your blog can be tough - aside from all the cooking, photographing, and writing, you also have to figure out how to get your name out there. John Cocoran argues that connecting with influencers and growing your relationships with them can be one of the best ways to get your name out there.

So how do you do it? Listen in as John shares his personal experiences with networking, his best tips to meet influencers, and why you should rank peoples' importance from a business standpoint.

In this grounding interview, John shares:

  • What an influencer is and why they are important to your business
  • How providing content for others helped him grow his business
  • Why you should give more than you get to grow relationships
  • How to identify the people you should be getting in contact with
  • Why you should be using lists in Twitter to keep track of your
  • How you can use interviews to get to know people
  • How to connect with people at conferences

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Dec 8, 2015

How to Find Balance in Blogging

I am SO excited about this week's episode because it goes over some really important things that I think all bloggers need to hear. This week, Bjork talked with Ali Ebright from Gimme Some Oven about finding balance in the busy world of blogging.

We all know what it feels like to feel totally overwhelmed about all the things we "need" to do - and excel at - as bloggers. First it's cooking, then web administration, and photography, then social media, Twitter parties, monetization, writing... and the list goes on!

But in today's episode, Ali shares her best advice for bloggers - and it includes slowing down and taking some time for yourself.

In this grounding interview, Ali shares:

  • How she stumbled upon the idea for a blog & got started
  • What motivated her to keep blogging when she didn't even know she could make money with a blog
  • Her tips for white photography
  • When she quit her job to be a blogger full-time, and how long she thinks she'll be doing it
  • What she does to continue to grow her blog every day
  • How she uses the Google Keyword Planner to get post ideas
  • Why she surveys her readers every year
  • Her best advice for new and experienced bloggers

Listen to the Food Blogger Pro Podcast below or check it out on iTunes:

[[podcast episode embedded here]]

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Dec 1, 2015

Building a Team for Your Online Business

Welcome to the 23rd episode of the Food Blogger Pro podcast! These numbers are getting pretty big... in just 3 more episodes that means we'll have been making podcast episodes for half a year! So crazy. On to the episode!

This week, Bjork had a conversation with Melissa Lanz, the CEO and founder of The Fresh 20, a meal planning service. They talk a little bit about what her business does, and a LOT about how her business does it.

Melissa Lanz wasn't always an entrepreneur. In fact, she started out as a "miserable, but comfortable" corporate worker making well over $100k per year. So she started her own business - and it grew to the point that she simply couldn't do it all on her own.

So, she hired some help. And in the years since, she's become a master at hiring, firing, running her online business, and helping others do the same.

In this awesome interview, Melissa shares:

  • What her husband said that helped her change her direction in life to pursue her own business
  • How she afforded to quit her job and pursue her own business full time
  • Where she found the time to start her new venture
  • How she perfected her product using friends' feedback
  • When she realized she needed to hire someone, and where she found help
  • How systematizing the team's work allowed the Lanz family to take a 5 week vacation last year
  • How giving team members authority made sure all bases were covered
  • How to determine whether your hires should be employees or contract labor

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

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