Info

The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
RSS Feed Subscribe in Apple Podcasts
The Food Blogger Pro Podcast
2024
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: October, 2015
Oct 27, 2015

Welcome back to the Food Blogger Pro podcast! This week, Bjork interviews the cofounder of Simple Green Smoothies, Jadah Sellner, about building a successful online business without blogging.

Wait a minute here. We're Food Blogger Pro. What is this "business without blogging" stuff all about?

Well, our main goal here at FBP is to help people create a business at the intersection of food and the web. While blogging is a common, even well-defined, path to that, we also realize it's possible to build a business doing less blogging and more of everything else.

Take, for example, Jadah Sellner and Jen Hansard, the cofounders of Simple Green Smoothies. They tried blogging at first, but found success when the started to focus on one specific idea and sharing that idea freely on Instagram. They now run a successful business (with a website and an occasionally-updated blog) and have a massive tribe of followers who love their microblogged content on social media.

In this truly awesome interview, Jadah shares:

  • How Simple Green Smoothies came to be
  • The first failed business attempts that led to Simple Green Smoothies
  • Why inner confidence is so important when you're building your business
  • The resources that inspired Jadah when she had yet to find success
  • Why you should tease your products before the launch
  • How to find the products that will be successful
  • Why you shouldn't take people out of their dance club (say whaat?!)
  • How many people you should be talking to in your blog posts
  • Why you need to be flexible as an entrepreneur
Oct 20, 2015

How to Connect with Brands and Find Sponsored Content

We are back with another episode of the Food Blogger Pro podcast! This week, Bjork interviews the COO of Sway Group, Francesca Banducci, about sponsored content.

In today's changing ad landscape (you know, with mobile ad blockers and such), finding alternate ways to monetize your food blog is becoming more and more important. Sponsored content is a really great way to do this. Francesca Banducci is the COO of Sway Group, a rapidly growing company that helps connect bloggers with the brands they want to talk about.

In this really insightful interview, Francesca shares:

  • What sponsored content is and why it is becoming so important
  • The different types of ways bloggers can work with brands
  • How even small blogs can be valuable to brands
  • How to open up a conversation with a brand without even contacting them
  • The mistakes bloggers should avoid when trying to find sponsored opportunities
  • What beginner, intermediate, and advanced bloggers should focus on in regards to sponsored content

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 13, 2015

Welcome back, friends! On this episode of the Food Blogger Pro Podcast, Bjork interviews the maker of one of the most popular food blogs in the world - Elise Bauer from Simply Recipes.

There are people who have been blogging for a long time. And then there are people who have been blogging since before blogging was a thing. Elise is one of those people, and you could definitely say she was at the forefront of the food blogging tidal wave. Today, she runs one of the most popular food blogs in the world, and is here to tell us about the journey - which has definitely included its fair share of ups and downs.

In this candid interview, Elise shares:

  • How she started her blog and got her domain name
  • The decisions she made when getting started to promote her success
  • Why she buys good photography equipment
  • What Panda updates are and how Google now looks at new content
  • How search engine algorithm updates can affect your blog
  • How she recovered from a major traffic dropoff
  • How she uses Pin scheduling to keep bringing in traffic for popular recipes
  • What keeps her motivated even after blogging for over 13 years
Oct 6, 2015

Welcome back, friends! This week, Bjork interviews Diane Jacob, the author behind the book and blog Will Write for Food.

If ever there was a mentor you wished you had when it came to writing, Dianne Jacob is that person. And the awesome thing is that she has made it her job to help people like you and me write about food better. From helping new bloggers find their voice to assisting seasoned ones with a cookbook proposal, Dianne has done it all.

We were so excited to talk to Dianne about writing for this episode, and we definitely weren't disappointed.

In this awesome episode, Dianne tells:

  • The difference between self-publishing and working with a publisher
  • What it means to get an advance & royalties
  • What it takes to write a great book proposal
  • When a recipe can be considered your own
  • Why your voice is so important
  • How to get over "writer's block" and get the writing done
  • How to manage your internal critic

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

1