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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: June, 2022
Jun 28, 2022

Installing Google Analytics 4 and understanding the difference between GA4 and Universal Analytics with Alison Bechdol from Digital-ade.

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Welcome to episode 363 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alison Bechdol, our Google Analytics Expert, about Google Analytics 4 and how it will affect bloggers.

Google Analytics 4

If you haven’t heard, Google will be sunsetting Universal Analytics in July 2023, and it’s being replaced by Google Analytics 4.

But what does that mean for bloggers? At what point should we make the switch to GA4? And what do we need to do to actually make that transition?

That’s what we’re chatting about in this episode with Alison, our FBP Google Analytics Expert! She’s sharing how GA4 differs from Universal Analytics, when bloggers should make the switch, how to correctly install GA4, and more.

In this episode, you’ll learn:

  • Why Alison decided to launch her business
  • What Google Tag Manager is and how it works
  • How Google Analytics 4 differs from Universal Analytics
  • What events are in GA4
  • When she advises website owners to install GA4
  • How to install GA4
  • How reports work in GA4
  • How to strategically look at your analytics

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jun 21, 2022

Getting started with keyword research, finding the right keyword research tool, and tracking your keywords with Aleka Shunk from Cooking With Keywords.

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Welcome to episode 362 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Aleka Shunk from Cooking With Keywords about how to increase your organic traffic through keyword research.

Keyword Research

Today, we’re really excited to be chatting all about keyword research with Aleka Shunk, the creator of Cooking With Keywords!

Since launching her course, Aleka has taught over 900 students about the ins and outs of keyword research, and she’s sharing her best tips to develop a strong keyword research strategy in this episode.

You’ll learn what keywords and modifiers are, how to get started with keyword research, what tools you should use, and more. Whether you’re just diving into keyword research for the first time or you’re a seasoned pro, we know you’ll have so many takeaways from this conversation. Enjoy!

In this episode, you’ll learn:

  • Why Aleka started focusing on keyword search
  • What keywords and modifiers are
  • How keyword research works
  • What the different phases of keyword research look like
  • What keyword research tools she recommends
  • How to balance passion versus performance publishing
  • Why user intent matters
  • How to get started with keyword research
  • Why it’s important to analyze and track your keywords

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jun 14, 2022

Earning money through an ad network, traveling full-time as a blogger, and updating old content with Eric Samuelson from Eat Like No One Else.

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Welcome to episode 361 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric Samuelson from Eat Like No One Else about how he monetizes his site and travels full-time with his family as a food blogger.

Earning $2,500 in One Day and Traveling Full-Time as a Food Blogger

Can you imagine growing your food blog while also traveling full-time? Well, that’s what Eric does!

He runs the food blog Eat Like No One Else, and in this episode, you’ll hear how his blog has opened the door to so many new opportunities in his life, from traveling the country full-time with his family to earning $2,500 in ad revenue in a single day.

Eric’s story is so incredible, and no matter where you are in your blogging journey, we know you’ll have so many great takeaways from this conversation!

In this episode, you’ll learn:

  • How Eric got into food blogging
  • How he shares non-recipe content on his site
  • How he became a full-time food blogger
  • How he monetizes his site
  • Why his traffic skyrockets in Q4
  • How he travels the country full-time with his family of six
  • Why he decided to launch a podcast
  • Why he focuses so much on updating old content
  • Why he doesn’t compare himself to other bloggers

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jun 7, 2022

Shifting your mindset, finding your niche, and becoming a full-time food blogger with Eden Westbrook from Sweet Tea and Thyme.

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Welcome to episode 360 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eden Westbrook from Sweet Tea and Thyme about how she shifted her mindset and became a full-time food blogger.

Shifting Your Mindset

Today, we’re really excited to share this great conversation with Eden! She’s the recipe developer, photographer, and writer behind the blog, Sweet Tea and Thyme.

From joining the military to attending culinary school and working in the restaurant industry, Eden has had quite the journey, and she’s sharing it all in this episode.

You’ll hear why she decided to start her blog, where she found the motivation and drive to work towards her blogging goals, how she decided what kind of content to share with her readers, and more.

This is such an encouraging interview, and we know you’ll love hearing Eden’s story. Enjoy!

In this episode, you’ll learn:

  • What Eden’s career looked like in the military
  • How she got into food blogging
  • How she decided what niche to focus on
  • How she identified what her ideal reader looks like
  • How she shifted her mindset and went all in with her blog
  • What she teaches in The Food Blogging Mastermind

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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