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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: November, 2020
Nov 24, 2020

How SideChef works with partners, creating clear step-by-step recipes, and how to use SideChef with Sandie Markle.

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Welcome to episode 280 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from SideChef about how their platform helps foodies and creators.

Getting Started with SideChef

Today on the podcast, you’ll hear about SideChef, which is a platform that’s aimed at making the cooking experience easier. With a custom app, tailored cooking experiences, and dynamic recipe guidance, SideChef wants to make the whole cooking journey easier for its users.

Sandie Markle, SideChef’s Director of Content Partnerships, will share how SideChef helps their users with meal planning, grocery delivery, and smart kitchen connectivity, as well as how bloggers, content creators, and influencers can get involved with their Micro-Influencer Program.

It’s a really cool platform, and we’re excited to help you learn more about it in today’s episode!

In this episode, you’ll learn:

  • What SideChef is
  • How content creators can add their recipes to SideChef
  • How to increase engagement with virtual assistants
  • How to create clear step-by-step recipes
  • How SideChef works with partners
  • How to create money from SideChef

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 17, 2020

Trimming unnecessary spending, how to start tracking your spending and budgeting, and working towards financial freedom with Anna Rider.

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Welcome to episode 279 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anna Rider from Garlic Delight about financial independence and retiring early.

Financial Independence 

This is a different kind of episode for us, but it’s about a topic that affects us all as creators, bloggers, and side hustlers: business and personal finances.

How do you manage your spending? Do you understand the value of the business and personal purchases you’re making? Can you calculate the expected value of a blog post?

Not only are you looking to maximize the return on the money you spend on your business, but you’re also probably working to save money for long-term goals. Understanding your finances is a crucial step as you’re working towards financial independence and retirement.

If you’ve ever wanted to learn more about budgeting, tracking your spending, and understanding the impact of the money you spend, this episode with Anna is for you!

In this episode, you’ll learn:

  • How Anna became interested in personal finance
  • What FIRE means and how it works for food bloggers
  • How to trim unnecessary spending
  • How to start tracking your spending and budgeting for purchases
  • How to understand the environmental impact of your lifestyle
  • How to evaluate whether your purchases are getting you closer to your goals
  • How to calculate the expected value of a blog post
  • Why blogging is a long-term game
  • Where you can go to learn more about financial freedom

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 10, 2020

Deleting content on a blog, noindexing posts, and optimizing blog category pages with Carrie Forrest.

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Welcome to episode 278 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carrie Forrest about some of the SEO enhancement she has made to her blog this year.

How to Overcome a 60% Dip in Traffic 

Do you know which of your posts are performing the best? Do you know which ones aren’t getting any search traffic?

That’s what Carrie is back on the podcast to talk about today!

Carrie has been blogging for over 10 years, and in that time, she has published a lot of content. But not all content performs equally.

As the result of an SEO audit after she experienced a large dip in traffic, Carrie decided to refresh and delete nearly 2/3 of the content on her site. Through that process of learning about the health of her site as a whole, Carrie now better understands how her content performs and how her content supports the mission of her blog.

In this episode, you’ll learn:

  • How one of her recipes went viral, but not in a good way
  • How Google updates can affect site traffic
  • Why Carrie deleted 2/3 of her content
  • What noindexing means
  • Why you should optimize your category pages
  • Why Carrie decided to build her audience on YouTube

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 3, 2020

Finding balance in entrepreneurship, engaging with your significant other about your business, and dealing with burnout with Sherry Walling.

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Welcome to episode 277 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sherry Walling from Zen Founder about how entrepreneurs can care for their mental wellbeing.

Care For Yourself

The focus of today’s episode is mental health for entrepreneurs – why it’s so important, practices that support positive mental health, and how to make lasting behavioral changes.

Bjork interviews Zen Founder co-founder Sherry Walling in this episode, and she draws on her background as a clinical psychologist who has experience supporting high achieving people with high-intensity jobs to help entrepreneurs support their mental health and emotions.

Your mental health is important, it matters, and it’s okay and necessary to take the time to care for yourself.

This episode will give you some ideas and strategies to care for your mental health through your entrepreneurial journey.

In this episode, you’ll learn:

  • How and why Sherry started ZenFounder
  • How Sherry helps entrepreneurs
  • What are the foundational practices that support mental health
  • Why the “hustle” lifestyle isn’t sustainable
  • How to make a behavioral change
  • Why our emotions are good indicators that something needs to change
  • Tools and apps that can help with habit formation and mental health
  • How to control your feelings regardless of external chaos
  • How to balance all of your responsibilities in a sustainable way
  • How to engage your significant other in your business
  • The importance of play
  • What burnout is
  • When to reach out for help

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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