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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: March, 2021
Mar 30, 2021

Why you are not the product of your business, how to work on and in your business, and other key takeaways from The E Myth Revisited.

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Welcome to episode 298 of The Food Blogger Pro Podcast! This week on the podcast, we’re starting a new series called Book Nook! In this episode, Bjork identifies six different takeaways from the book, “The E Myth Revisited.”

Six Takeaways from The E Myth Revisited 

Welcome to our first episode of our new Book Nook series! In this series, Bjork will review one of his favorite business books and outline some key takeaways that you can apply to your blog or business.

This week’s focus is on “The E Myth Revisited,” a book about the ways a small business can become an extraordinary small business. Bjork unpacks the advice in the book and relates them to creating content online as a blogger and business owner.

In this episode, you’ll learn:

  • Why you should be ready to wear a bunch of different hats as an entrepreneur
  • How to work on and in your business at the same time
  • Why systems are so important in business
  • Why you aren’t the product

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Mar 23, 2021

Why people sell websites, how the website buying and selling process works, and the characteristics that make a site more valuable with Chelsea Clarke.

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Welcome to episode 297 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke about buying and selling websites.

Blog Flipping 

Starting and growing your own blog is an exciting and fulfilling process, but it can also be a difficult and time-consuming.

And if you want to grow your own business, have you ever considered skipping the “starting” process all-together?

That’s right! You can actually buy a profitable site to build and grow, and that’s exactly what Chelsea is here to talk about today. She’ll walk you through the entire buying process and give you tips if you’re considering selling your own website.

In this episode, you’ll learn:

  • How Chelsea got her start
  • Why people would sell their sites
  • How much you could expect from selling a website
  • How payments for websites work
  • How the buying and selling process works
  • What makes a site more valuable
  • The different types of buyers
  • How to make secure payments when you’re buying a site
  • How taking over an ad account works
  • How to take the first few steps in this process

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Mar 16, 2021

Repurposing your content for Google Web Stories, the elements of a successful Web Story, and how Google Web Stories translate to traffic for your site with Kingston Duffie.

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Welcome to episode 296 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie from Slickstream about Google Web Stories.

Web Stories 

Have you heard of Google Web Stories? Are you creating them for your content right now? Do you know how they work?

Slickstream’s Kingston Duffie is here on the podcast to talk about how creators can utilize them today! He’ll chat about his top tips for creating engaging Web Stories and getting the most value out of the Web Stories you create for your blog, as well as the ins and outs of how these Web Stories work within search results.

In this episode, you’ll learn:

  • How Slickstream works
  • His approach for building businesses
  • What he thinks about the future of the web
  • The history of Stories on the web
  • How to repurpose your social media Stories for Web Stories
  • The elements of a successful Web Story
  • Why creators publish Web Stories
  • What Google Discover is and how it works
  • How Google Web Story views translate to website traffic
  • How UTM tags work

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Mar 9, 2021

How to test recipes, communicate the important features of a recipe, and standardize the recipes on your blog with Leslie Jeon.

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Welcome to episode 295 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews our Member Success Manager, Leslie Jeon, about developing consistent, standardized recipes for your food blog.

Writing and Developing Recipes 

As food bloggers, we sometimes get caught up in the importance of photography, SEO, and monetization, but we forget about the actual product we’re producing day in and day out –– recipes! While those other elements are important as you’re working on growing your blog, writing and developing incredible recipes is a crucial foundation of running a successful food blog.

That’s why Leslie, our incredible Member Success Manager here at Food Blogger Pro, is here today! In this interview, she talks all about her culinary school background and offers tips to bloggers who want to develop better, easier-to-follow recipes for your blog.

In this episode, you’ll learn:

  • What culinary school was like
  • Why you might want to include volume and weight measurements on your blog
  • How to write standardized recipes for your blog
  • How to test recipes for your blog
  • Why having recipe testers are important
  • How to properly credit recipe inspiration
  • If you can over-communicate when publishing recipes

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Mar 2, 2021

How to create unique recipe content, balance a blog and a full-time job, and produce content your readers will love with Erika Kwee.

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Welcome to episode 294 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Erika Kwee from The Pancake Princess about the Bake Off series on her blog.

Bake Offs 

Erika has a food blog, The Pancake Princess, but her most popular posts aren’t about recipes that she has developed herself.

Instead, her most popular posts are from her Bake Off series where she tries multiple recipes for the same food from around the internet and breaks them down by what makes them similar, what makes them different, and which are her and her taste testers’ favorites.

In today’s episode, we’re diving deep into Erika’s Bake Off posts and taking about how she produces this comprehensive and unique content for her blog.

In this episode, you’ll learn:

  • When and why Erika started her blog
  • How her Bake Offs works
  • Her “formula” for putting these Bake Off posts together
  • How she has worked with sponsors on these Bake Off posts
  • How she has incorporated video into the Bake Off series
  • Which of the Bake Offs were Erika’s favorite
  • What to expect in future Bake Offs
  • Her advice for switching up the content you’re producing on your blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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