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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: May, 2020
May 26, 2020

Why connection is important, how to make the most out of growth opportunities, and how to build a career that you love with Wendy Braitman.

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Welcome to episode 256 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews career coach, Wendy Braitman about the importance of breaking big goals into small, actionable steps.

Career Transitioning

Do you have a specific career goal in mind? Maybe it’s a certain number of pageviews or working with a specific brand or making a full-time income from blogging.

They’re all huge goals, and when goals are this big, it’s sometimes tough to figure out how you can get there.

A lot needs to happen between now and the point where we achieve those goals, and that’s what Wendy is here to discuss today.

This episode is all about the importance of accountability, setting up systems, and breaking those big goals into small, actionable, achievable steps.

In this episode, you’ll learn:

  • How Wendy changed careers
  • How coaching works
  • Why accountability is important
  • Why you should break goals into achievable steps
  • How to establish a mastermind and why connection is important
  • How to make the most out of growth opportunities

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

May 19, 2020

How the Jumprope app works, why how-to videos are great for recipe creators, and the importance of stories with Jake Poses.

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Welcome to episode 255 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jake Poses from Jumprope about this new video-sharing app.

How-To Videos 

Creating recipe videos can seem like a big undertaking. Between the set-up, the lighting, the gear, and the editing, it can seem like a lot for people just getting started with video.

Jumprope is a new app that’s designed to make the process of producing video for your audience easier. Not only can you edit and share how-to videos within the Jumprope app, you can then export your videos from there in the sizes and formats you need for YouTube, Instagram, and blog posts. Create once and share everywhere.

It’s a really slick app, and we think you’ll get a lot out of this conversation with Jake. Between his understanding what of it takes to build a business to his insights into what it means to drill for and find “oil,” this conversation will inspire you to do, share, and create.

In this episode, you’ll learn:

  • What he learned working in the early days at a startup
  • What it means to “drill for oil”
  • Why he wanted to start his own company
  • How Jake got the idea for Jumprope
  • How Jumprope works
  • The importance of stories
  • What amp is
  • How people use Jumprope

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

May 12, 2020

Using Google Analytics to form content decisions, why email list signups are important for food bloggers, and the impact more traffic has on ad revenue.

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Welcome to episode 254 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the results that come from getting more traffic to your blog.

Leveraging Traffic 

As bloggers, we all want more traffic, right? It’s one of the main goals we hear from bloggers who are looking to level-up their blog and their business, and it’s an important step if you want to build your blog into a profitable business.

But the benefits of more traffic far outweigh a higher number of pageviews; more traffic can impact your revenue, your email list, your content decisions, and more.

In today’s episode, Bjork will talk about five opportunities that you may see as you build your site traffic. Enjoy!

In this episode, you’ll learn:

  • How ads can be impacted by more traffic
  • How to create affiliate income from more traffic
  • Why email list signups are important for food bloggers
  • How to use Google Analytics to form decisions
  • How to surface popular content

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

May 5, 2020

How to grow an audience on social media, why connection is important, and how to post unique content to TikTok with Yumna Jawad.

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Welcome to episode 253 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yumna Jawad from Feel Good Foodie about how she grew her social following.

Growth Hacking 

In today’s episode, you’ll hear from Yumna from Feel Good Foodie. You may recognize the name because you may be one of her 2.2 million followers on Instagram or one of her 200,000 followers on TikTok.

As you can probably imagine, we’re talking all about growing your social media audience with Yumna today. She, more or less, has figured out the secret sauce to growing an audience on Instagram and on TikTok, and she’s sharing her strategies and tips for “growth hacking” during this episode.

It’s a really fun episode, and Yumna is just such a knowledgeable, hard-working blogger. We know you’ll have a ton of takeaways from this episode!

In this episode, you’ll learn:

  • How she learned more about social media marketing
  • How she grew her Instagram following to 2.2 million
  • Her advice for growing an audience on any platform
  • How to supplement your content on Instagram
  • How she grows the right audience
  • How she grew her blog
  • Why connection is important
  • How she got started with TikTok
  • How to post unique content to TikTok
  • How quickly her TikTok account is growing
  • How TikTok posts can have a longer lifespan than posts on Instagram
  • How TikTok works

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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