Info

The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
RSS Feed Subscribe in Apple Podcasts
The Food Blogger Pro Podcast
2024
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: September, 2017
Sep 26, 2017

Launching a meal planning site, learning how to adapt with a changing industry, and working with brands with Maria Lichty.

-----

Welcome to episode 117 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Lichty from Two Peas and Their Pod about how blogging has changed in the past 10 years.

How to Sustain a Successful Blog for 10+ Years

When Maria started blogging at Two Peas and Their Pod, the food blogging industry looked quite different.

Instagram, Snapchat, and Pinterest weren’t around, videos weren’t as popular, and the industry as a whole was much smaller.

But Maria has learned to adapt to this quick-changing world and to work to her strengths while growing her blog. She has hired a team to help her manage her social media and video work while she focuses on the work she loves like recipe testing, photography, and more.

In this episode, Maria shares:

  • How blogging has changed since she first started her blog
  • How to work as a husband-wife team
  • How she chooses the sponsored posts she does
  • How she prioritizes her work
  • What her typical day looks like
  • How she likes to engage with her followers
  • How she grew her Facebook following
  • How she built a meal planning site
  • Her advice for negotiations with brands

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 19, 2017

How to start sponsored content, how to price your work, and how to reach out to brands with Danielle Liss and the Pinch of Yum team.

-----

Welcome to episode 116 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from the Sponsored Content Bootcamp. You’ll hear Danielle Liss and the Pinch of Yum team talk about starting sponsored content, pricing your work, and reaching out to brands.

Answering Questions about Sponsored Content

Sponsored content is a great way to generate income for your blog and make connections with brands you really love.

At the Sponsored Content Bootcamp on September 12, 2017, we showed attendees how to price their work, the tools you need to create sponsored content, and how the Pinch of Yum team handles their sponsored content work. We also held a Q&A at the end of the day where we answered questions from our attendees about sponsored content.

We’re sharing that Q&A with our podcast family today, and we couldn’t be more excited. Danielle Liss from Hashtag Legal and Businessese and Lindsay and Jenna from Pinch of Yum answer some of your questions about creating awesome sponsored content.

In this episode, Danielle, Lindsay, and Jenna share:

  • How to approach brands
  • Why you should be sharing campaign reports
  • How to charge different rates for different work
  • How to license your images
  • How to deal with long-term relationships with brands
  • How to track campaign results

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 12, 2017

Advice for future cookbook authors, how to decide when it's the right time to make your first hire, and choosing a focus for your blog with Kathryne Taylor.

-----

Welcome to episode 115 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kathryne Taylor from Cookie & Kate about how she decided her blog would have a food focus, when she chose to make her first hire, and her advice for future cookbook authors.

How to Write a 5-Star Cookbook

While Kathryne’s blog Cookie & Kate didn’t start out as a food blog, she transitioned to sharing healthy, whole food recipes. From there, Cookie & Kate became her full-time job, and she quickly learned the ins and outs of blogging, web development, and design.

Just a few months ago, Kathryne released her first cookbook, Love Real Food, which has gained a ton of praise (including nearly 200 5-star reviews on Amazon). She learned a lot from the cookbook publishing process, and she has a few tips that will help aspiring cookbook authors turn their ideas to realities.

In this episode, Kathryne shares:

  • What she did before blogging
  • Why she started her blog and transitioned to sharing recipes
  • How she transitioned to working on her blog full-time
  • How she learned how to handle the design and development side of blogging
  • How she decided to hire help
  • What her typical week looks like
  • How she chose a publisher for her cookbook
  • How she got paid for writing her cookbook
  • What she learned from editing her cookbook

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 5, 2017

How to work with different personalities, divide responsibilities, and split your income with Polly Conner and Rachel Tiemeyer.

-----

Welcome to episode 114 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Polly Conner and Rachel Tiemeyer from Thriving Home about working as a partnership on their blog.

How to Run a Successful Blog as a Partnership

A blog is typically started as a sole venture, but Polly and Rachel decided to start their blog, Thriving Home, as a team.

While they both have different personalities, they use those differences to their advantage to divide tasks and grow their business. But even though they’re running their blog as a team, anyone can take lessons away from the way they treat their blog as a business. You’ll learn how they made their first $1, the most important thing that makes their partnership work, and the intentional way they invest back into their business, and more.

In this episode, Polly and Rachel share:

  • How Polly and Rachel met
  • Why they decided to start a blog together
  • How they work with their different personalities
  • What they focused on when they first started blogging together
  • How they compliment each other
  • How they navigate difficulties in a partnership
  • What their State of the Unions look like
  • How they divide responsibilities
  • How they handle constructive criticism
  • How they decided to start working on their blog full-time
  • How they divide their income and how they decide what to invest in
  • Why they set up their business as an S-Corp
  • What their typical days look like

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

1