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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: September, 2019
Sep 24, 2019

Welcome to episode 221 of The Food Blogger Pro Podcast! This week on the podcast, Bjork goes live on Instagram to answer your questions about blogging.

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Welcome to episode 221 of The Food Blogger Pro Podcast! This week on the podcast, Bjork goes live on Instagram to answer your questions about blogging.

Live 

One of our favorite things about working with a community for food bloggers is connecting with that community.

When we were thinking about ways we could connect with our podcast community, we quickly figured out that it’s difficult to connect with your podcast listeners. Podcast episodes are typically made up of two distinct “sides” — a recording happening on one side, and then the listening happening on the other. Rarely do those sides meet in the middle.

That is, of course, until today. 😉

Bjork went live on Instagram yesterday to connect with our community and answer their blogging questions, and we turned it into today’s podcast episode! He answers questions SEO, keywords, podcasting, monetization, and more, and all of the questions you’ll hear are sourced from our incredible community. Enjoy!

In this episode, you’ll learn:

  • What backlinks are and how to get them for your site
  • When you’ll see results from your SEO work
  • How many recipes you should have on your blog before you launch it
  • How long it takes to monetize a blog
  • If you try to optimize for long-tail or short-tail keywords
  • How to monetize and grow a podcast

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 17, 2019

How to find your super friends, how to optimize your growth on social media, and what tools you should use to track your blog's growth.

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Welcome to episode 220 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on growth, and you’ll learn about tribes, growing your social following, and tracking your growth with different tools.

Grow 

If you have a blog, chances are you’re interested in extending your reach and growing your audience. Luckily for you, that’s exactly what this episode of the Food Blogger Pro Podcast is all about!

First, Lindsay will talk about finding the Pinch of Yum “tribe” and publishing content specifically for that group of people. Finding your tribe is an important part of the growth puzzle because they’re the people who are your “super fans” of you and your content.

Then, Abby, our Social Media Manager, talks about social media growth. She talks about how your growth strategies can differ from social media platform to social media platform, and she’ll walk you through some of the growth strategies that have worked for us on Instagram, Pinterest, and Facebook.

And last, Bjork talks about tracking your growth and understanding how your content is performing. It’s important to understand where you’re starting and how far you’ve come, and these tools make tracking your progress super simple.

Excited for you to dive into this episode and implement some of these growth strategies - enjoy!

In this episode, you’ll learn:

  • What a “tribe” is
  • Why it’s important to have a tribe
  • How to find your tribe or super-friends
  • Strategies for growing your Instagram account
  • How engagement works on Instagram
  • How to optimize for repins on Pinterest
  • How to grow your following on Facebook using Facebook Groups
  • What annotations do in Google Analytics
  • How Google Search Console can help you figure out how your posts are performing

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 10, 2019

Why there's still a place for your blog, how to choose a good WordPress host, and why we recommend WordPress for food bloggers.

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Welcome to episode 219 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on things you might believe when you first start your blog, how to choose a solid host, and why we recommend WordPress for food bloggers.

Start 

We’re going back to basics today and focusing on starting. If you have an idea for a blog, business, series, post, or product, we hope this episode will help give you a bit of a push to actually start.

First, we’ll hear from Bjork. He covers three of the most common blogging misconceptions we hear from new bloggers and how you can switch your thought processes around them.

Next up: Andrew, our Site Speed Expert here at Food Blogger Pro. In his section, he’s talking all about hosting. For instance, did you know he recommends changing hosts every few years?!

Last, WP Tasty Lead, Raquel. She’s talking all about WordPress and why it’s the CMS we recommend for food bloggers.

We think you’ll have a lot of great takeaways from this episode, regardless of whether your blog is brand new or if you’ve been blogging for years. Enjoy!

In this episode, you’ll learn:

  • Why you don’t need to have a ton of content to launch
  • Why you have to love the idea AND the work
  • Why there’s still a place for your blog
  • What hosting is
  • How to find a good host
  • When you should switch your hosting
  • Why we use and recommend WordPress
  • WordPress.com vs. WordPress.org
  • What it means when a plugin is premium

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 3, 2019

When you should add display ads to your site, how to find your sponsored content rate, and how to be an effective affiliate.

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Welcome to episode 218 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on monetization and chatting through display ads, sponsored content, and affiliate marketing.

Monetization 

It’s time to tackle one of the most popular topics we get asked about: monetization! We focus on three different ways that you can be monetizing your blog in this episode.

First, you’ll hear from Bjork as he talks about display ads and how to evaluate their success. He also talks about why it’s important to consider your user experience when it comes to ad placement.

Then, Danielle! She’s here to talk all about sponsored content. She focuses on how to find your rate, how to work with brands, and how to approach brands for future deals.

Last, Alexa and Bjork talk about affiliate marketing. While we’re in the process of removing affiliate links from Food Blogger Pro, affiliate marketing can still be an effective way to generate income as a blogger.

It’s a great episode, and we can’t wait for you to dive in. Enjoy!

In this episode, you’ll learn:

  • How ads work
  • When you should consider adding ads to your site
  • What RPM is
  • Why it’s important to consider user experience when it comes to ads
  • How to find your sponsored content rate
  • How to understand what a brand wants
  • Why a sponsored content report is important
  • How to approach brands for the upcoming year
  • Why we’re removing affiliate links from Food Blogger Pro
  • How to be an effective affiliate
  • How to think strategically about monetization

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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