Achieving career dreams, moving to YouTube, finding a niche, and working with multichannel networks with Lauren Toyota from Hot for Food.
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Welcome to episode 79 of the Food Blogger Pro podcast! This week, Bjork interviews Lauren Toyota from Hot for Food about how she grew her YouTube following.
When starting (or running) a business, it can be tempting to look at what other successful people have done and try to do the same thing. If they were successful doing this, then you should be, too, right?
While that scenario sometimes plays out, oftentimes you just become another fish in a sea of fish that are all doing the same thing. Lauren Toyota from Hot for Food found her success by diving into a newer niche and producing content in a way that no one else had done before. And it worked - she amassed just about 200k followers in just one year on YouTube. Today she’s here to talk about how it all went down.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Be sure to review us on iTunes!
What marketing automation is, why funnels will help you sell, and what email and automation platforms you should be using for your business.
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Welcome to episode 78 of the Food Blogger Pro podcast! This week, Bjork interviews Chris Davis from Automation Bridge and ActiveCampaign about using marketing funnels to drive sales for your business.
When most people have a new product for their business, the first thing they want to do is go tell the world how amazing it is and try to get people to buy. That’s the point of creating a product, right?
Not so fast, says Chris Davis from Automation Bridge. The sale starts way before you every publish your product or need people to start buying. The sale starts with your first interaction with your potential customer - and that interaction should be friendly, helpful, and interesting to the customer. This is the start of your sales funnel, and in this episode Chris talks about what to do next.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Be sure to review us on iTunes!
Which social platforms serve what purpose, why live video is so important, the next big thing, and sticking with your business.
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Welcome to episode 77 of the Food Blogger Pro podcast! This week, Bjork interviews Joel Comm about how embracing trending technologies has kept his business fresh.
Last week Bjork interviewed Jeff Sauer from Jeffalytics about how correctly utilizing Google Analytics can superpower your blog. To go back and listen to that episode, click here.
In the internet world, things move at a very fast pace and new technology - think social platforms, media, and gadgets - come out all the time. So do you jump on the bandwagon and try these new technologies, or wait until they’re vetted by others?
Joel Comm has found that trying new technologies not only increases your chance of success (just think about his iPhone app that went to the top!), but that it can also help you stay inspired with your business.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Be sure to review us on iTunes!
Using analytics to help you generate ideas for content, show you what's really working, and help you guide your business overall with Jeff Sauer from Jeffalytics.
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Welcome to episode 76 of the Food Blogger Pro podcast! This week, Bjork chats with Jeff Saur from Jeffalytics.com about how you can use Analytics to increase your chances for blog success.
Oftentimes, when new bloggers start blogging, the only stat they really care about is whether or not their content is being seen by someone.It’s satisfying to see the first day we get 50 pageviews, or 100, or even 1,000. We check our analytics to make sure our content is getting seen.
However, Analytics can be much more powerful than this. Used correctly, they can help you generate ideas for content, show you what’s really working, and help you guide your business overall. In short, proper use of Analytics can really help you accelerate your blog and business.
Jeff Sauer has made his career out of helping people use Google Analytics. Today, he’s here to give us some of his best tips.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Be sure to review us on iTunes!