Balancing a full-time job in the SEO industry with running a food blog, managing burnout, and applying SEO best practices to your site with Marley Braunlich from Baked Abundance.
-----
Welcome to episode 458 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marley Braunlich from Baked Abundance.
Marley Braunlich started working full-time at an SEO agency shortly after launching her food blog, Baked Abundance. In this interview, she shares more about balancing a full-time job and a side hustle (especially when they’re both in the same industry!) and how she manages burnout.
Marley also explains what tips and tricks she has learned from her full-time job and how she has worked to optimize her site for search engines and build domain authority.
If you want to increase your site traffic (who isn’t?!) without losing the aspects of food blogging that bring you joy, you won’t want to miss this interview!
Resources:
-----
This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Acquiring an existing food blog, navigating traffic drops, and reimagining a site to make it your own with Parker Thornburg from Foodness Gracious.
-----
Welcome to episode 457 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Parker Thornburg from Foodness Gracious.
Starting a food blog or business is hard work. It can take months (years!) of determination, practice, and consistency before you start to see results. So what if you just… skipped ahead?!
That’s exactly what Parker Thornburg and his business partner did when they acquired the existing food blog, Foodness Gracious. But just because the site was up and running (with thousands of recipes!) doesn’t mean the transition has been an easy or seamless one.
In this interview, Parker shares more about the process of acquiring a site, what the transition has been like, how they’ve navigated hiring and traffic drops, and have started to come out the other side. Whether or not you’re thinking about acquiring a site (or selling your own), there are lots of great lessons to be learned for anyone!
Resources:
-----
This episode is sponsored by CultivateWP and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Navigating the creator landscape, improving the value of your site, and the importance of diversifying with Chelsea Clarke.
-----
Welcome to episode 456 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke from Her Paper Route.
We are thrilled to welcome back Chelsea Clarke to the podcast this week. Chelsea is an expert at all things monetizing, buying, selling, and optimizing sites and she shares lots of that expertise in this interview.
Bjork and Chelsea chat about the current state of the industry for online creators, and how the slew of recent Google algorithm updates have impacted the industry. Chelsea also shares how she has reacted to these changes with her sites (hint: it includes Pinterest, video, and email marketing).
Chelsea also explains more about how buying and selling websites works, and how you can make your own site more valuable for yourself (and for potential investors)!
Resources:
-----
This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Developing your own product line, diversifying income streams, and increasing brand awareness with Barbara Hobart.
-----
Welcome to episode 455 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Barbara Hobart.
Barbara Hobart is a television writer and producer who also happens to work with food bloggers and other entrepreneurs to identify, create, and manufacture custom products.
In this interview, Bjork and Barbara chat about why food creators might consider selling their own products to generate new revenue streams and increase brand awareness. They walk through all of Barbara’s recommendations for how to develop, manufacture, and distribute a product, and what kinds of products tend to perform well for food creators.
We always love to chat about diversifying income streams on the podcast, and this is a great episode to get you thinking about how you might do that! Don’t miss it.
Resources:
-----
This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Balancing two blogs, social media, and two dessert shops, using trends and viral videos to drive blog traffic, and winning a baking competition on Netflix with Catherine Zhang.
-----
Welcome to episode 454 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Catherine Zhang.
Catherine Zhang has quite a resume: she was on (and won) NETFLIX’s Zumbo’s Just Desserts season 2, runs two food blogs, has over 1 million followers between Instagram and TikTok, and owns Kurepu Crepes — a dessert shop with locations in Perth and Sydney. She also happens to have a Bachelor of Science majoring in Food and Nutrition Science, and spent two years working in pastry kitchens.
Safe to say, she has had tremendous success as a creator over the last few years. In this podcast interview, Bjork and Catherine chat about her professional journey, how she balances her businesses, and the power of social media.
It is a really fun and inspiring interview — Catherine is so intentional about everything she does for her businesses and will definitely leave you with a lot to think about.
Resources:
-----
This episode is sponsored by Clariti and Raptive.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Transitioning careers, deciding not to take your blog full-time, and using your blog as a business card with Vincent DelGiudice from Always From Scratch.
-----
Welcome to episode 453 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Vincent DelGiudice from Always From Scratch.
We first met Vinny when he joined Bjork for a Coaching Call in 2023. He is on the podcast this week to chat more about his career journey — including how he made the leap from working as a full-time speech-language pathologist to where he is now.
Vinny started his blog, Always From Scratch, in 2019 and has had lots of success in that short amount of time — including qualifying for Mediavine and reaching over 100,000 followers on Instagram. While he contemplated taking his site full-time last year, he has since decided to hold off and shares more about his decision-making process in this interview.
Vinny and Bjork chat about balancing a full-time job with your blog, how you can use your blog as a “business card” for other job opportunities, and how to create a work-life that fills your cup.
Resources:
-----
This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Creating content for YouTube, developing meal plans for your community, and strategizing for growing your brand with Nisha Vora from Rainbow Plant Life.
Welcome to episode 452 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life.
Nisha Vora (who just so happens to be the YouTube Expert on Food Blogger Pro!) is back on the podcast this week to chat about all things YouTube, business growth, and meal plans!
Bjork and Nisha kick off the conversation with a deep dive into YouTube — YouTube shorts, longer-form videos, monetization on the platform, and more.
Nisha also recently launched Meal Plans by Rainbow Plant Life and shares more about the process of developing and marketing the meal plans, and what the future of Rainbow Plant Life might look like!
Resources:
-----
This episode is sponsored by Memberful and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Navigating the evolution of online content creation, balancing SEO with creating content you love, and defining success for you with Katie Higgins from Chocolate Covered Katie.
-----
Welcome to episode 451 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Higgins from Chocolate Covered Katie.
Katie first started creating content online in 2006 and has been making a living from her food blog, Chocolate Covered Katie for a long time. In her first podcast interview (!!!) Katie shares openly about navigating the online content creation space for almost 20 years and how she has stayed true to herself throughout that time.
Katie has been very intentional about running her business in a way that prioritizes doing the things she loves — creating recipes, SEO, photography, FOOD, and letting go of the things she doesn’t — video, sponsored content, Instagram.
She has a really refreshing perspective on what success looks like and how she navigates imposter syndrome in the industry. We’ve been longtime followers of Katie and enjoyed getting a peek behind the scenes of her brand!
Resources:
-----
This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Delegating tasks, batching content, and planning ahead with Jessica Hylton Leckie from Jessica in the Kitchen.
-----
Welcome to episode 450 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Hylton Leckie from Jessica in the Kitchen.
Jessica first started her blog 10 years ago when she was in school pursuing a law degree. Since that time, she has continued to scale her business and now receives 1–2 million pageviews each month.
While pregnant with her first child, Jessica knew that she wanted to take some time away from her business to focus on being a mom. In the process, she developed a strategy for planning extended time away from your food blog and social media accounts, without losing any of the momentum she had worked so hard to build.
Whether you’re hoping to take a maternity/paternity leave, need time away to support a family member or loved one, or just need a break from being an entrepreneur, this is an incredibly valuable episode all about the importance of planning ahead, delegating, and learning to let go.
Resources:
-----
This episode is sponsored by Clariti, Memberful, and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Diversifying income streams, working as a private celebrity chef, and scaling his food blog from 6,000 to 45,000 monthly page views in 5 months with Matthew Duffy.
-----
Welcome to episode 449 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Duffy.
We first got to know Matthew when he joined Bjork for a 2-hour-long marathon Coaching Call as a Food Blogger Pro member. He started his career in food as a professional chef in Michelin-starred restaurants before becoming a private chef to a slew of celebrities. Since that time, Matthew has become an online food creator with his courses, social media accounts, and food blog (while also baking lots of bread and panettone on the side).
Since his Coaching Call last fall, Matthew has kept the FBP team updated on his progress with his site (spoiler alert: there has been a lot of progress!). One major win? His site traffic has grown from 6,000 monthly pageviews to over 45,000 in just 5 months!
In this interview, Matthew shares more about his professional background, why he decided to start sharing content on social media and his blog, more about his different streams of income, and lots more.
Resources:
-----
This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Using trending audio on TikTok, navigating the social media algorithms, and creating video content with Faith Christensen from Faith's Fresh.
-----
Welcome to episode 448 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Faith Christensen.
Faith first started posting food content to Instagram and TikTok when she was in 2019 when she learned she was intolerant to gluten and dairy. Since that time, she has taken her career as a food creator full-time and grown her social media accounts to over 2.5 million followers (!!!).
In this interview, Bjork and Faith talk about Faith’s strategy for creating video content, how she uses trending audio, her tips for navigating the algorithms, and why she decided to work with a management agency to support her with brand partnerships.
If you’re looking to up your game on TikTok or Instagram this year, you won’t want to skip this interview!
Resources:
-----
This episode is sponsored by Memberful and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Approaching risk as an entrepreneur, diversifying your income, and learning more about the changes in the world of search with Ewen Finser.
-----
Welcome to episode 447 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser.
The last few years have brought big changes to the online content creation world — AI, Google algorithm changes, you name it! As an entrepreneur, these changes can feel overwhelming, discouraging, and even scary. So… what can you do about it?
That’s why we asked Ewen Finser back on the podcast! He knows a lot about the importance of diversifying your business — from traffic sources to income and everything in between.
Bjork and Ewen chat about how to diversify your traffic income, how to approach risk, and different strategies and tools for managing your finances. Don’t miss this interview!
Resources:
-----
This episode is sponsored by CultivateWP and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Promoting your work, creating multiple forms of content for different platforms, and positioning yourself as an expert with Erin Jeanne McDowell.
-----
Welcome to episode 446 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Jeanne McDowell.
Erin Jeanne McDowell is a cookbook author, food blogger, and video creator who brings lots of joy to everyone who follows along with her. In this interview, Bjork and Erin discuss her career journey so far, and how it all started with her love of writing.
Erin discusses her approach to creating multiple forms of content for her many platforms, including how she balances creating video content for Food52 and her own YouTube channel.
She has come to be one of the leading experts on baking in the online space and you’ll learn lots of her secrets in this great interview!
Resources:
-----
This episode is sponsored by Clariti, Memberful, and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Pursuing zero-based dream building, being intentional about educating yourself, and focusing on yourself and the needs of your audience with Bjork Ostrom.
-----
Welcome to episode 445 of The Food Blogger Pro Podcast! This week on the podcast, we have a solo episode with Bjork!
In this solo episode, Bjork is chatting all about the concept of zero-based dream building. He discusses why you might want to try this strategy when thinking about growing your business and following your dreams, as well as how to go about zero-based dream building.
Bjork goes through a step-by-step process of zero-based dream building, which should help you as you’re thinking about setting goals for your business and for personal growth!
It’s a short but sweet, thought-provoking episode — the perfect listen as we head into 2024.
Resources:
-----
This episode is sponsored by Clariti and Cultivate WP. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Leveraging the power of your voice, overcoming mental barriers to trying new things, and tackling imposter syndrome with Sally Zimney.
-----
Welcome to episode 444 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally Zimney.
Have you ever felt a sense of fear, judgment, imposter syndrome, or a need for perfection as a food creator? Assuming this is a rhetorical question because… who hasn’t?! That’s why we asked Sally Zimney to join us on the podcast — she’s a professional speaker with a Master’s Degree in Persuasion (!!).
In this interview, Bjork and Sally talk about the power of speaking and why it’s so important as an entrepreneur. Sally explains how to overcome the mental barriers that might be holding you back from trying something new.
It’s a really inspiring and thought-provoking interview — we hope you enjoy it!
Resources:
-----
This episode is sponsored by Clariti and Raptive. Learn more about our sponsors by going to foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from LISS Legal all about the new Corporate Transparency Act.
Get the resources for this episode at foodbloggerpro.com/tiny-bites-corporate-transparency-act.
-----
If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Working as a food creator for 25+ years, transitioning from food blogging to Substack, and future-proofing your content against AI with David Lebovitz.
-----
Welcome to episode 443 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews David Lebovitz.
Why David Lebovitz Switched from Blogging to Substack (and How he Quadrupled his Income)
David Lebovitz is a pastry chef, cookbook author, and OG food blogger (he first started his blog in 1999!). He has witnessed every new platform, algorithm update, and trend in the last 25 years and is still one of the most successful food creators in the business.
In this interview, Bjork and David chat about David’s recent pivot from food blogging to his Substack newsletter. David shares what he loves about Substack, what he misses about blogging, and how he has had so much success with his newsletter.
We are big fans of David (and his sense of humor!) and know you’ll love this episode.
Resources:
-----
This episode is sponsored by CultivateWP and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Diversifying income streams, leaning into your voice, and navigating algorithms with Eric King from easygayoven.
-----
Welcome to episode 442 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric King from easygayoven.
This podcast episode is chock-full of pearls of wisdom — there is really no other way to describe it! Eric has been running easygayoven full-time for just over two years, but you would think it had been much longer with all of the knowledge he has to share.
Eric shares about the beginning of his career in journalism and social media and how it influenced his strategy for easygayoven. He also explains how he took his site full-time by diversifying his income streams (and what he’d do differently).
Bjork and Eric also chat about brand partnerships, Substack, storytelling, and so much more in this wide-ranging interview. It’s just a joy to listen to!
Resources:
This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.