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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: March, 2017
Mar 28, 2017

Should you delete old content, SEO in other languages, structured data for recipes, and repurposing old content with Joost de Valk from Yoast SEO.

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Welcome to episode 91 of the Food Blogger Pro podcast! This week, Bjork interviews Joost de Valk, the founder of Yoast SEO, about optimizing SEO for your food blog.

SEO is something we bloggers hear a LOT about. It’s so important! But it can also be really confusing, even with the abundance of information out there.

Fortunately, there are tools such as the Yoast SEO plugin to help us navigate this often confusing landscape. Yoast SEO was founded by Joost de Valk and is one of the most popular WordPress plugins in use today. That’s… kind of a big deal. Joost met with Bjork for this interview to discuss a wide range of SEO topics, including why SEO matters for your recipes and how you can optimize it.

In this episode, Joost shares:

  • How you actually pronounce his name
  • How SEO changes with languages other than English
  • How to structure your site for usability
  • Whether or not you should delete older content
  • How to repurpose old content
  • If your recipes should show dates in search results
  • Why you need structured data for your recipes
  • Why your blog might not show up in search engines right away

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Mar 21, 2017

Making money outside of your blog, quitting your job, and finding a service in demand with Brita Britnell.

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Welcome to episode 90 of the Food Blogger Pro podcast! This week, Bjork chats with Brita Britnell about how she stepped off the beaten blogging path and found a new way to work for herself.

Most bloggers start on their blogging journey hoping to eventually work full-time for themselves on their blog. While this is definitely an admirable and achievable goal, some bloggers have found that this is not the only way.

Brita started making videos for her blog about a year ago and unexpectedly found that she absolutely loved it. She knew there was demand for bloggers to create video, but she also knew that most bloggers just didn’t have the time to learn a new skill. So, she started making videos for other bloggers and found the demand so great that she had to start a waitlist for clients. In just a few months she was able to leave her job and work for herself doing something that she loved. Today, she’s here to share her story.

In this episode, Brita shares:

  • What motivated her to turn her blog into a business
  • Why she recommends bloggers go to conferences
  • What the different stages of her blog were
  • Why videos were addicting to create
  • How she managed a full-time job and her growing blog
  • What made her feel comfortable with quitting her job
  • How she found her first clients to work with
  • What it looks like to work with clients
  • What advice she would give to herself when she was starting out

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Mar 14, 2017

Our best advice for new (or experienced) bloggers, how to manage an affiliate program, and where you can find what to blog about in the coming month.

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Welcome to episode 89 of the Food Blogger Pro podcast! This week, Bjork interviews FBP team members Alexa, Jasmine, and Raquel about what goes on behind the scenes, and what they’ve learned about blogging during their time as FBP employees.

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Alright, alright. This episode is not really about building a plane. Not a real one, at least! But “building a plane” is an analogy we use nearing the end of the episode when we talk about the most important advice we would give to new (or experienced) bloggers. This advice is so important, in my humble opinion, that I’m wiling to give you a free pass and tell you to skip right to the end if you only have 5 minutes to listen.

If you’ve got more than 5 minutes, settle on in for a listen about how we run Food Blogger Pro behind the scenes, and how you can use the same tools, processes, and techniques as we do to take your blog to the next level.

In this episode, Alexa, Jasmine, and Raquel share:

  • Why you need to be using a recipe plugin on your website
  • What the Happening Now videos are and why you should be watching them
  • How Jasmine manages the affiliate programs
  • What deals you can find as a member of Food Blogger Pro
  • What purpose the Trending Now articles serve for food bloggers
  • How we communicate with our customers
  • What tool Raquel uses to optimize email
  • Why coupon sites aren’t allowed in our affiliate programs
  • How Raquel felt giving up her career in microbiology
  • What makes working at Food Blogger Pro really smooth for Jasmine
  • How to build a plane!

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Mar 7, 2017

How Pinch of Yum employs full-time workers, communicating on a remote team, finding what works with video, and tips for working remotely.

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Welcome to episode 88 of the Food Blogger Pro podcast! This week, Bjork interviews two key Pinch of Yum employees, Alana Woolley and Jenna Arend, about what goes on behind the scenes of Pinch of Yum.

If you’re not a food blogger, it might seem like it’s a job that would be easy to do in your free time. If you are a food blogger, you know that there’s way more time that goes into it than that!

Many people are surprised to hear that Pinch of Yum employs a team of people, 3 of whom work full-time, to keep the blog up and running. Alana and Jenna are two of those people - Alana is the Pinch of Yum Video Specialist, and Jenna is the Pinch of Yum Office Manager. Today, they’re here to break it down for us and talk about how it all works.

In this episode, Alana and Jenna share:

  • What they do on a day-to-day basis
  • How they communicate on a remote team
  • What Jenna’s “lifeline” is for her job
  • What Alana’s video editing procedure looks like
  • How she manages backing up giant video files to the cloud
  • What tool they’ve been using to manage sponsored content contacts
  • How they experiment with video to find what works
  • How Jenna got more engaged with Pinterest scheduling
  • Their tips for working remotely

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

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