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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: September, 2015
Sep 29, 2015

Hello hello! Another week, another episode. #stoked!

This week, Bjork interviews husband and wife team Jamie and Saukok Tieampo from New York's SeeFood Media.

Jamie and Saukok didn't always work in the food industry, but they've made quite the splash since they've arrived. SeeFood Media has become the go-to food video production studio in New York and beyond - they've filmed personalities from Bobby Flay to Kelly Senyei.

Through their work in the food video industry, Jamie and Saukok have really boiled it down to what makes a great cooking video - and they're here to share their secrets with you!

In this awesome episode, Jamie & Saukok reveal:

  • How they found their way into the visual food industry
  • Why they didn't open a restaurant instead
  • Why video is taking over the internet
  • The big secret to making great videos
  • All their knowledge about lighting videos (these work for photos, too!)
  • The equipment they would recommend to those new to video

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 22, 2015

Hi friends! We are back with another week of the Food Blogger Pro Podcast! This week, Bjork is talking with city girl turned country blogger Molly Yeh from My Name is Yeh.

So what do you do when you live on a farm in North Dakota and your husband spends all day out in the fields? You make cakes. And macaroni. And everything else delicious on the planet.

Such is the life of blogger Molly Yeh. While her husband works the fields of North Dakota, Molly brings us beautiful, delicious recipes from her kitchen, as well as stories from life on the farm. Her unique angle makes for quite the intriguing blog experience, and has helper he become the blogging powerhouse she is today.

In this awesome episode, Molly shares:

  • What it's like to be a food blogger living in the middle of nowhere
  • What it means to be the most extreme version of yourself
  • How journaling led her to start a blog
  • How she balances posting food and lifestyle posts on the same blog
  • Her tips for photography and photo editing
  • How she deals with trolls (it has to do with butts!)
  • How interacting with the blog community has helped her find success

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 15, 2015

Solopreneur Food Blogging

Hello, and welcome back to the Food Blogger Pro Podcast! This week, Bjork is talking with veteran blogger, cookbook author, and YouTuber Kelly Senyei from Just a Taste.

When I think of Kelly Senyei, I wonder how in the world one person has done everything she's accomplished. From her degrees in Journalism and culinary school, to working at Food Network, to writing the book on food blogging (literally), Kelly seems to have done it all. Amazingly, she's done all of this on her own, including the monetization, social media, and content management.

In this inspiring episode, Kelly reveals:

  • Why she thinks consistency is so important
  • The steps she went through to make sure she could be an authority in her market
  • How she applied her various degrees to food blogging
  • Why she went to culinary school and how it has helped her career
  • How she found jobs in the food industry and how those experiences helped her build a successful blog
  • Her favorite restaurants in CA and NY
  • What the most difficult things were for her when deciding to pursue Just a Taste full-time
  • Where her revenue comes from
  • Why she takes the time and effort to make cooking videos
  • The advice she would have given herself when she was just starting out

Resources:

Sep 8, 2015

Making the Leap to Full-Time Blogging

Another week, another episode! We hope you've been enjoying the FBP podcast so far. We've sure had fun making it! Today's episode features Beth Moncel from the awesome food blog Budget Bytes.

So many of us hope and dream that one day we could make blogging our full-time job. Well, Beth was once one of us, but now she's actually living the dream! However, this didn't just magically happen. Instead, Beth did a slow transition from corporate to self-employed, and it made the switch a little less stressful.

In this inspiring episode, Beth reveals:

  • What it was like transitioning from her day job to working for herself
  • How she got started on her blog
  • Why she switched from Blogger to Wordpress and how it affected her blog
  • How she managed her time while working full time and running her blog simultaneously
  • How social media has contributed to her success
  • Her top 5 tools she couldn't live without
  • The one thing she wishes she did sooner
  • How she is planning on getting into video

Resources:

Sep 1, 2015

Working with Brands on YouTube

Welcome back to the Food Blogger Pro podcast! Today's episode features Beth Le Manach from the YouTube cooking channel Entertaining with Beth.

We had our first YouTube-centric interview a few weeks ago with Chris and Hilah of Hilah Cooking. While that interview covered more of the actual video topics, today's talk with Beth Le Manach gets into the other stuff - how to work with brands, what multi-channel networks are, and finding your "value" on YouTube.

This episode is sucha a great listen for those interested in YouTube, but might be a little bogged down in the details. Beth helps clear the murky water that is YouTube and gives some great advice for those looking to jump in.

In this info-packed episode, Beth reveals:

  • How to choose a multi-channel network
  • How multi-channel networks are turning into multi-platform networks
  • What metrics are important to pay attention to on YouTube
  • How long your videos should be
  • Where to find your "value"
  • Why YouTube is such a personal platform
  • How she deals with negative comments
  • What it takes to shoot her videos
  • Her advice for those who want to jump into video

Resources:

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