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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: February, 2016
Feb 23, 2016

Welcome to episode 35 of the Food Blogger Pro podcast! Today, Bjork is talking about Facebook with Stephanie Keeping from Spaceships and Laser Beams (i.e. the coolest blog name ever).

I know that title seems really outrageous and like a big, fat lie. But Stephanie actually did that in 2015. At the beginning of the year, she had a Facebook following of ~50,000 people, and by December she was up to 500k - a 10x increase.

This exponential gain in followers didn't just happen. Instead, Stephanie made the conscious decision to focus on Facebook and use it to leverage her blog. Her dedication to this one goal has massively grown her blog traffic, her income, and her ability to do what she loves full time.

In this inspiring episode, Stephanie shares:

  • What her blog Spaceships & Laserbeams is all about
  • Why she decided to focus on Facebook even after failing at it for a while
  • Where she learned about tactics to grow her Facebook audience
  • How she uses the "Watch Page" feature to keep tabs on similar pages
  • Why she focuses on shares more than comments or likes
  • How she changed her mindset to crack the code for organic Facebook reach
  • Why she doesn't share all her blog content on Facebook
  • What tool she uses to schedule her posts
  • Where she gets the content that she shares
  • How her Facebook growth has impacted her income

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Feb 16, 2016

Welcome to episode 34 of the Food Blogger Pro podcast! Today, Bjork is talking with Richard Westley Wong and Sara Bartus - a food photography and styling team based out of Minneapolis, MN.

If you've ever dreamed of leaving it all behind and starting a brand new career in food photography or food styling, then this episode is for you! Both Sara and Richard started their professional careers in totally different fields - but they both landed in the creative space of food photography.

Now, they work together as a team, shooting both editorial content and banner shots for large companies. So, how did they get to where they are today? Listen in to find out!

In this inspiring episode, Richard and Sara reveal:

- How they left their corporate jobs and started new careers in food photography and styling
- The equipment Sara just couldn't do without
- Why they're getting into video
- How they feel abut used camera equipment
- What their respective jobs actually do to get the perfect shot
- Whether the food in their shots are "fake" or actually edible
- Their advice for newer photographers

Feb 9, 2016

Welcome to episode 33 of the Food Blogger Pro podcast! This week, Bjork goes solo as he talks about the Pinch of Yum redesign.

If you frequent the Pinch of Yum website at all, you may have noticed some big (and small!) changes lately. While the general feel of the website is the same, things are certainly different.

The change is the result of a complete theme switch on Pinch of Yum, and today Bjork takes this podcast hour to talk about it. He starts off with some background info and metaphors of The Matrix (whaaaaat?), and then gets into some new things you'll be seeing around POY. Sit down, grab a coffee and a pen, and get ready to hear some great stuff!

In this solo journey, Bjork talks about:

  • What Bjork & Lindsay are hoping to do with the POY redesign (hint: you might be able to buy this!)
  • Why the internet is actually a real-life version of the matrix
  • How links form the backbone of the internet
  • Why "committing to the long term" isn't just a buzzphrase
  • What design has looked like for Pinch of Yum over the years
  • How Pinch of Yum is focusing on email marketing in 2016
  • Why they implemented continuous scroll on POY
  • How retina images can impact your site
  • How the Shop and Recipe pages were built

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Feb 2, 2016

Welcome to episode 32 of the Food Blogger Pro podcast! This week, Bjork talks with Mark Doust about buying and selling established websites.

Most of you probably aren't thinking of selling your website right now. But even if you aren't, knowing what makes a website "sellable" can really help you in the future if that day ever does come.

Mark Daoust has made his living by helping people buy and sell websites since 2007, and he's become a go-to expert in the field. Lucky for us, he decided to come on the podcast today and tell us everything he knows - well, as much as he can in an hour!

In this really educational interview, Mark shares:

  • The difference between selling profitable vs. non-profitable websites
  • Why having a "personal" approach to your website can limit sellability
  • How you can transition from a "personal" website to a more general one when it comes time to sell
  • The 4 factors that contribute to a sellable business
  • How diversifying income and traffic sources can lower your website's risk
  • The simplest & most important part of owning your business
  • The most important factors that contribute to your business value

Listen to the Food Blogger Pro Podcast below or check it out on iTunes:

[[podcast episode embedded here]]

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

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