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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: August, 2023
Aug 29, 2023

Analyzing how AI could disrupt the world of digital content creation, strategizing for the future of food blogging, and understanding Raptive's initiatives to protect online content.

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Welcome to episode 424 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister from Raptive.

The Future of Content Creation (and Protection) in a World of AI

It’s hard to keep up with AI, as the technology, legislation, and our understanding of it, are rapidly evolving. As content creators, it’s imperative that we stay as informed as possible to understand how AI will alter the future of food blogging, and what we need to do now to stay ahead of these changes.

And that’s why Paul Bannister is back on the podcast this week! Bjork and Paul discuss how AI tools are currently using existing content, like recipes from food blogs, and how online search might change in the coming years.

They share actionable steps you can take to protect your content, and how you might want to change your content and business strategy in a world of AI. This episode is a must-listen for anyone in the content creation space.

In this episode, you’ll learn:

  • How AI has the power to disrupt the world of content creation and SEO.
  • What Generative AI is.
  • How AI tools use existing online content (like recipes).
  • How AI might change online search and search traffic patterns.
  • What the path forward for content creators looks like.
  • How to prevent the GPTBot from crawling your site.
  • What you can do to protect your content moving forward.
  • How to approach balancing SEO vs. creating content in your own unique voice that connects with your audience.
  • The importance of diversifying traffic sources.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 22, 2023

Educating their audience about data privacy, prioritizing annual goal setting, and building a team with Liz and Lauren Allen from Tastes Better from Scratch.

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Welcome to episode 423 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lauren and Liz Allen from Tastes Better from Scratch.

Building a Food Blog with 11 Million Monthly Pageviews

Twin sisters Liz and Lauren Allen started Tastes Better from Scratch in 2009 and have been working together on the blog ever since. They are incredibly strategic about every aspect of their business, from hiring and content creation to data privacy and goal setting.

In this interview, Bjork chats with Liz and Lauren about how they’ve expanded their business over the years and worked to maintain the huge growth they saw in 2020 that skyrocketed their pageviews from 5 to 11 million per month.

They are also open and honest about their plans for the future of Tastes Better from Scratch in a world with AI and changing data privacy laws. If you’re looking for new ways to think about growing your business while leaning into your strengths, you won’t want to miss this episode!

In this episode, you’ll learn:

  • About the origin story of Tastes Better from Scratch.
  • How they went from 5 million monthly pageviews to 11 million monthly pageviews in 2020, and how they’ve maintained that growth since then.
  • Their approach to updating and republishing content.
  • What tools they use to analyze how their content is performing.
  • How they plan their content calendars.
  • What the Tastes Better from Scratch team looks like, and how they decide to outsource a task.
  • How they create processes for their business.
  • How they develop their annual plans and goals for the business.
  • What they think the future of food blogging looks like (AI, data privacy, digital advertising, etc.).
  • Why they’re prioritizing email marketing right now.
  • What they think the most important skills are in their current roles.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 15, 2023

Reinvesting in your business, working together as a couple, and prioritizing video with Liz and Paul Madsen from Zardyplants.

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Welcome to episode 422 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz and Paul Madsen from Zardyplants.

Why Success as a Food Blogger Isn’t Linear

Liz and Paul Madsen started Zardyplants in 2018 as a way to share their favorite plant-based comfort food recipes with readers. Over the last five years, they’ve worked together to grow the site (and Paul now works full-time for their business)!

Liz and Paul share about the early days of Zardyplants, and how their processes and business have changed over the years. They have really practical advice about the importance of reinvesting in your business, being strategic around the types of recipes you create, and what to prioritize as a beginner blogger.

This is a particularly valuable episode for beginner bloggers but is also a great listen for any content creator trying to define what success looks like for you and your brand.

In this episode, you’ll learn:

  • About the early stages of Zardyplants, and what it was like starting a blog as a couple.
  • How they’ve balanced working full-time with the blog over the years.
  • What the division of labor is like between Liz and Paul.
  • The benefits of having a side hustle.
  • How and why Liz and Paul have transitioned the type of recipes they’re creating over the years.
  • How they approach keyword research.
  • What growth on Instagram has looked like for Zardyplants.
  • About their photography and videography equipment set-up.
  • Why they chose to prioritize video as part of their growth strategy.
  • Their history with, and strategy around, sponsored content.
  • The importance of reinvesting in your business, and what they would recommend paying a premium for as a beginner.
  • What advice they’d give to beginner bloggers.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 8, 2023

Growing and diversifying your business, managing your time efficiently, and hiring team members.

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Welcome to episode 421 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cheryl Malik from 40Aprons.

Scaling Three Food Blogs and Tips for Hiring a Virtual Assistant

Cheryl first started food blogging in 2009, and now runs three different food blogs, in addition to an agency that matches food bloggers with virtual assistants.

In this interview, Bjork and Cheryl chat about growing and diversifying her business over the years and how she manages her time efficiently while running all of her different businesses.

She also shares recommendations for hiring team members, and how to effectively onboard new team members. It’s a really practical episode that will give you lots of advice for thinking strategically about growing your team and your business.

In this episode, you’ll learn:

  • More about Cheryl’s food blogging journey from 2009 to the present.
  • Why she decided to start three different food blogs.
  • How she has grown her team, and why she started a business to help match food bloggers with virtual assistants.
  • What the revenue streams look like amongst her different businesses.
  • Her recommendations for successfully adding someone to your team and the onboarding process.
  • What it’s like to work with Cheryl’s 40A agency to hire a virtual assistant.
  • The difference between hiring a team member or contractor and working with an agency to find a virtual assistant.
  • How she manages her time (and is more efficient) by batching her days.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 1, 2023

Testing ChatGPT's recipe writing skills, transitioning from a blog to a Substack newsletter, and discussing the future of food writing with Dianne Jacob from Will Write for Food.

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Welcome to episode 420 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob.

ChatGPT, Substack, and the Changing Landscape of Food Writing

Dianne Jacob has been an expert in the food writing space for twenty years (she literally wrote the book on it!). We were happy to welcome her back to the podcast to chat about the changing landscape of food writing.

In this interview, Bjork and Dianne discuss how AI might alter the food blogging space, and how food bloggers can best position themselves to adapt to these changes. Dianne also shares more about her Substack newsletter, and why she prefers writing for her Substack newsletter to blogging.

Both Bjork and Dianne have been in the food writing space for decades now, and it’s fascinating to hear them discuss what they think the future of food blogging might look like. Don’t miss this episode!

In this episode, you’ll learn:

  • About Dianne’s professional background in food writing.
  • How the food writing space has changed over the last 20 years.
  • How AI (or machine learning) is changing the food writing space.
  • What she learned from testing ChatGPT’s recipe writing skills.
  • What recipe attribution currently looks like for ChatGPT and Bard.
  • Why your voice matters more than ever in the food blogging space.
  • Why she transitioned from writing a blog to having a Substack newsletter.
  • What she likes about being a content creator on Substack (spoiler alert: no need for SEO!).
  • How Bjork and Dianne think the food blogging space will change in the coming years.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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