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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: December, 2020
Dec 29, 2020

How to pay attention to when you feel tension, focusing on your craft, and serving your audience as a blogger with Bjork Ostrom.

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Welcome to episode 285 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to an episode we shared earlier this year about what to do when you feel like you’ve done everything.

What To Do When You Feel Like You’ve Done Everything 

I’m sure there has been a time in all of our blogging journeys where we feel like we’re doing everything we can, yet the traffic, income, subscriber, and/or follower numbers just aren’t moving.

So what do you do then? What do you do when you feel like you’ve done everything you can?

That’s what this episode is all about. Bjork will offer some high-level advice and specific strategies that you can implement when you’re feeling stuck.

In this episode, you’ll learn:

  • The importance of limiting comparison
  • How to be flexible and understand what you’re trying to achieve
  • What it means to focus on your craft
  • Why posting frequency isn’t super important
  • Why it might make sense to “niche down”
  • How to serve your audience

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 22, 2020

How to understand small business taxes, what S-Corp elections are, and how to review your blogging expenses every quarter with Bjork Ostrom.

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Welcome to episode 284 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to an episode that will help you optimize your income and make more money from blogging.

Making More Money Without Doing More Work 

Welcome to our first FBP Rewind episode in this two-part series! Today, we’re rewinding back to a solo episode with Bjork where he talks about the ways you can maximize your blogging income.

Between implementing smarter ways you can track your income to understanding different tax laws, this episode will help you implement some helpful money-making strategies in the new year. This episode is a great reminder that small tweaks in your day-to-day can help your business get to the next level.

In this episode, you’ll learn:

  • How business programs work
  • How to track your mileage
  • What purchases you can expense for your blog
  • Why you should consider hiring a CPA
  • When you should do an S-Corp election
  • How you can hire help
  • Why it’s helpful to review your expenses every quarter
  • How home office deductions work
  • How to be proactive and ask for a raise

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 15, 2020

The value of offering help, utilizing processes to make decisions, and reserving some unstructured time for yourself with Bjork Ostrom.

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Welcome to episode 283 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about five different ways that you can try to make 2021 better than this year.

Last week on the podcast, Bjork chatted about some of the positive takeaways he has from 2020. To go back and listen to that episode, click here.

Looking Forward 

We’re all probably hoping that 2021 is a lot better than 2020 has been, and in today’s episode, Bjork is covering five different ways that you can try and make that happen.

From partnering with others to leaning into processes to help guide decisions, we’re hoping that you can tuck some of these ideas into your back pocket and pull them out as you strive towards personal and business growth in the new year.

In this episode, you’ll learn:

  • How to focus on stability
  • How to partner with others
  • Why you should offer help when you can
  • Why processes help guide decisions
  • What it looks like to create unstructured time
  • How to know you’re on the right path

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 8, 2020

How to use a framework to accomplish a goal, asking for help, evaluating your needs, and thinking about your legacy with Bjork Ostrom.

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Welcome to episode 282 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the positive takeaways he has from 2020.

Helpful, Impactful Takeaways from This Year 

This year has been a bit of a doozy, hasn’t it? Even with it being an eventful year, we still have some positive takeaways that we’re planning on bringing into 2021 (and beyond).

And that’s what this episode is all about! In this solo-episode, Bjork shares nine of the most helpful and impactful takeaways from the year, ranging from personal development to business growth to mental health and beyond.

We’d love to hear your most impactful takeaways from this year in the comments section on the show notes for this episode: foodbloggerpro.com/282

In this episode, you’ll learn:

  • Why it’s important to ask for help
  • The impact that a framework can have on your goals
  • How to evaluate your needs
  • The difference between a personal brand and a brand that’s personal
  • Why you should understand your financial books
  • How to ponder your legacy

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 1, 2020

How to build a high-quality food photography business, finding clients, and organizing shoot days with Christina Peters.

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Welcome to episode 281 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Christina Peters from Food Photography Blog about how she has built a career out of photographing food.

The Business of Food Photography 

When you’re building your food photography career, you can face a lot of questions. Questions like:

  • What should my rate be?
  • How do I find clients?
  • What should a shoot look like?
  • How do I deliver top-notch service?

That’s what Christina is here to talk all about today! She has coordinated and prepped over 1000 food photography jobs over her career, and she’s here on the podcast to talk all about her strategies and tips that will help you build and grow your own food photography business.

In this episode, you’ll learn:

  • How Christina got started with photography
  • Why business is sometimes more difficult than photography
  • Qualities of incredible food photography businesses
  • How to build trust as a food photographer
  • How to find clients as a food photographer
  • How to deliver excellent service
  • What terms like “stand-in,” “hero,” and “usage fee” mean on a photo shoot
  • How to set a day rate
  • Tips for filling a photography portfolio

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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