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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: June, 2019
Jun 25, 2019

How to lean into a blogging niche, how to sell physical products online, and how blogging has changed through the years with Suzy Karadsheh.

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Welcome to episode 208 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Suzy Karadsheh about growing a blog to a full-time job and selling physical products online.

Full-Time Blogging and Physical Products 

Today we’re hearing from Suzy, the blogger behind the site, The Mediterranean Dish. Suzy’s story is really awesome because she found her niche and really leaned into that niche, and then her blog took off.

From running her own online store for her own products to bringing team members on to help with her business, Suzy is totally owning her space in the blogging world, and she’s here to tell you how she’s doing it.

You’ll learn about some of the tools and processes she relies on, how she sells physical products, how she finally decided to take blogging seriously, and so much more. Enjoy!

In this episode, Suzy shares:

  • How blogging has changed since she started
  • When she decided she would take blogging seriously
  • How she formed her niche
  • What the Mediterranean diet is
  • The decisions that helped her blog take off
  • How she sells physical products
  • How she wrote for a magazine

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Iva from Food by Iva! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jun 18, 2019

Building routines to deal with daily chaos, how parameters help you design, and tips for refining your design with Melissa Coleman.

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Welcome to episode 207 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Melissa Coleman about designing your perfect workspace.

Consciously Uncoupling and Crafting the Ideal Workspace

You may recall that Melissa Coleman from the food blog, The Faux Martha, was on the podcast just back in December talking about her Year of the Pivot.

Today, she’s here to continue the conversation and talk about the project she has been working on recently: designing the new Pinch of Yum offices.

If you don’t have a dedicated office to work from, you’re not alone. But that doesn’t mean that you can’t make intentional decisions to refine and optimize your workspace.

Melissa is here to talk through her process for designing a space, as well as the tips that you can and apply to your own workspace.

In this episode, Melissa shares:

  • How she’s pivoting her time
  • Why it’s important to put some thought your workspace
  • How she builds routines to deal with daily chaos
  • Why you should start with the function of your space
  • Why mood boards are helpful
  • What parameters help you do
  • The indicators that your space might be sub-optimal
  • Tips for refining your design

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, mak@sgt! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jun 11, 2019

How YouTube prioritizes videos, why YouTube is different from other social platforms, and the characteristics of successful YouTube accounts with Tim Schmoyer.

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Welcome to episode 206 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tim Schmoyer about creating, delivering, and capturing value on YouTube.

YouTube for Food Influencers 

While we know that “hands and pans” videos perform well on social media platforms like Instagram and Facebook, are they really the best types of videos to share on YouTube?

Tim Schmoyer is here today to talk about the nuances that go into creating a powerful presence on YouTube. If you’re already making food and recipe videos, you’ll love learning about how you can create, deliver, and capture value on YouTube in this interview. If you’re not already creating content on YouTube, this episode should shed some light on the many positive outcomes of sharing videos on this platform.

In this episode, Tim shares:

  • Why YouTube is important for creators
  • When he realized he could make a career out of YouTube
  • Why you need to fail
  • How he monetizes his channel
  • If it’s too late to start on YouTube
  • The characteristics of successful accounts
  • How YouTube prioritizes videos
  • Why YouTube is different from other social media platforms
  • How to deal with haters
  • His advice for creators who want to rely on YouTube for income
  • What UTM parameters are and why they’re helpful

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, smallfarmbiglife! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jun 4, 2019

What a Personal Board of Directors does, how to fill the seats on your Personal Board of Directors, and how your Personal Board of Directors can help you grow with Bjork Ostrom.

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Welcome to episode 205 of The Food Blogger Pro Podcast! This week on the podcast, Bjork wraps up our Projects series by talking about building his Personal Board of Directors.

How (and Why) You Need to Build a Personal Board of Directors 

In the final episode of our four-part Projects series, Bjork is here to talk about forming his Personal Board of Directors.

The people on his Personal Board of Directors help keep him accountable and encourage him to set aside the time to do the things that are important to him. In this episode, you’ll learn how to form a Personal Board of Directors for yourself, what seats you migh want to fill, and how the people on your Personal Board of Directors can help you grow as a business owner and person. Enjoy!

In this episode, Bjork shares:

  • What a Board of Directors does
  • The seats he fills on his Personal Board of Directors
  • Who is a part of his Personal Board of Directors
  • What the future of his Personal Board of Directors could look like

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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