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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: 2022
Dec 27, 2022

Investing money into your business, deleting posts to encourage growth, and the importance of having accountability partners with Sarah Cook from Sustainable Cooks.

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Welcome to episode 389 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Sarah Cook from Sustainable Cooks where she talks about what specific strategies she implemented to grow her blog’s traffic and increase her revenue.

Going From 17k to 600k Monthly Pageviews

For today’s FBP Rewind episode, we’re rewinding back to our September 2021 interview with Sarah Cook from Sustainable Cooks!

Sarah’s story is so inspiring, and in this episode, she shares everything she did to go from 17k to 600k monthly pageviews with her blog. She explains some of the unique ways she has invested in her blog, why she decided to delete hundreds of posts, why she loves having a blogging accountability partner, and more.

It’s a great interview, and we hope you can apply some of these tips and skills to grow your own traffic. Let’s rewind!

In this episode, you’ll learn:

  • How Sarah decided to go all in with her blog
  • How she struggled to define her identity as a full-time blogger
  • Where she started investing money into her business
  • How she shifted her content strategy
  • Why she deleted hundreds of posts on her blog
  • How she categorized her content into specific buckets
  • Why ad earnings are typically lower in Q1
  • How her blog’s success has helped her support causes she cares about
  • How she fits work into the margins of her day
  • What tasks she decided to hire out
  • Why she loves having a blogging accountability partner

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 20, 2022

Improving your food photography skills, getting a cookbook deal, and focusing on SEO with Emma Duckworth from Emma Duckworth Bakes.

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Welcome to episode 388 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Emma Duckworth from Emma Duckworth Bakes where she talks about how she’s grown her blog by focusing on SEO.

Doubling Pageviews by Focusing on SEO

It’s another FBP Rewind episode today, and we’re so excited to revisit our November 2021 interview with Emma Duckworth from Emma Duckworth Bakes!

After growing her business for a few years, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You’ll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she’s doing to focus on SEO moving forward.

If SEO is a focus for you at the moment, you won’t want to miss this episode!

In this episode, you’ll learn:

  • How Emma got into food photography and food blogging
  • How she grew her food photography skills
  • What steps she took to strategically grow her Instagram account
  • How she started getting her first sponsored work
  • What she learned from the cookbook writing process
  • Why she decided to double down on her blog
  • How she hired a mentor to help her out with SEO
  • How she used the avatar exercise to understand her audience
  • How she optimized her blog’s homepage and categories
  • How she identified and optimized her top-performing posts
  • How she has started doing keyword research
  • Why she and her husband decided to launch a street coffee business
  • What she’s focusing her attention on moving forward

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 13, 2022

Running a web design studio, conveying your brand's voice and messaging, and optimizing the user experience on your blog with Madison Wetherill from Grace + Vine Studios.

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Welcome to episode 387 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace + Vine Studios about optimizing your website design as a food blogger.

Optimizing Your Website Design as a Food Blogger

When it comes down to it, website design is so much more than just your website layout and logo; a large component of it is how you convey your brand’s messaging and voice throughout all the pages on your site.

Madison Wetherill is the web designer behind Grace + Vine Studios, and she’s here on the podcast today to share all her best tips for optimizing your website design as a food blogger!

In this episode, you’ll hear how she works with food bloggers, how she helps her clients develop and showcase their brand’s voice, and her best tips for enhancing the user experience on your site. We hope you enjoy this episode!

In this episode, you’ll learn:

  • How Madison became a web designer
  • How she works with food bloggers at her web design studio
  • Why brand voice is so important
  • How to stand out in the crowd as a food blogger
  • How to convey your brand’s messaging on your blog’s homepage and blog posts
  • How to optimize the user experience on your site
  • Why she decided to expand her team
  • What topics she covers on her podcast

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 6, 2022

Getting started with email marketing, encouraging people to sign up for your list, and creating a strong email marketing strategy with Matt Ragland.

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Welcome to episode 386 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Ragland about getting the most out of your email marketing strategy.

Getting the Most Out of Your Email Marketing Strategy

If you’re already creating content for your blog or social media, another great place to share that content is via email. And that’s what we’re chatting about today with Matt Ragland!

Matt has years of experience in the world of email marketing, and in this interview, you’ll hear what he learned working at ConvertKit, why email marketing is so powerful, his best tips for getting more people to sign up for your email list, and how he helps creators develop high-converting weekly email newsletters.

Whether you’re looking to get started with email marketing or take your current email marketing strategy to the next level, we know you’ll have so many takeaways from this conversation!

In this episode, you’ll learn:

  • What Matt learned working at ConvertKit
  • Why he recommends leaning into a niche
  • How he helps creators with email marketing
  • Why email marketing is so powerful
  • How to effectively share blog posts via email
  • How to get more people to sign up for your email list
  • Why he recommends creating a welcome series
  • How broadcasts and newsletters differ from sequences
  • His best tips for getting started with email marketing

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 29, 2022

Getting comfortable on camera, running online cooking classes, and maximizing your productivity with Ashley Covelli from Big Flavors from a Tiny Kitchen.

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Welcome to episode 385 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Covelli from Big Flavors from a Tiny Kitchen about teaching cooking classes as a food creator.

Teaching Cooking Classes

Have you ever wanted to teach your own cooking classes but are not sure how to get started? Then you won’t want to miss this episode with Ashley!

In addition to sharing recipes on her blog, Big Flavors from a Tiny Kitchen, Ashley also runs online cooking classes in partnership with local libraries. You’ll hear how she started doing these classes, how she got comfortable being on camera, what equipment she uses to run the classes, and more.

If you’re looking to add a new revenue stream to your business, cooking classes might be a fun option to look into!

In this episode, you’ll learn:

  • How Ashley started sharing food content online
  • How she started teaching in-person cooking classes
  • Why she switched to teaching virtual cooking classes
  • How her cooking classes work
  • What equipment she uses to run her classes
  • How she got comfortable being on camera
  • How she uses time blocking to maximize her productivity
  • Why she recommends documenting your processes

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 22, 2022

Running two food blogs, building a team, and rapidly growing an email list with Toni Okamoto from Plant-Based on a Budget.

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Welcome to episode 384 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Toni Okamoto from Plant-Based on a Budget about how she runs her two food blogs and how she’s grown her email list to over 80,000 subscribers.

Running Two Food Blogs and Growing an Email List

Today, we’re really excited to share this conversation with Toni Okamoto! She’s the creator behind not one, but two, successful food blogs: Plant-Based on a Budget and Food Sharing Vegan.

In this episode, you’ll hear what she’s done to get both blogs accepted into Mediavine, why she decided to expand her team, how she’s grown her email list to over 80,000 subscribers, and more.

Toni’s passion for her work shines through in this interview, and we know you’ll have so many takeaways after learning her story and content creation strategy!

In this episode, you’ll learn:

  • How Toni started sharing food content online
  • How she has strategically grown her two food blogs
  • Why she believes so strongly in investing in her business
  • Why she decided to expand her team
  • What tools she uses to stay in contact with her team
  • What the primary revenue sources are for her business
  • How she works with sponsors on her blog, social media, podcast, and email newsletter
  • How she has grown her email list to over 80,000 subscribers
  • Why she places so much emphasis on social media

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 15, 2022

Creating viral food videos, sharing videos on TikTok, and editing your videos for different platforms with Julie Tran Deily.

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Welcome to episode 383 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julie Tran Deily about how food creators can use Whisk when sharing videos on TikTok.

TikTok, Whisk, and the Importance of Leaning into Video

Note: Since the recording of this interview, TikTok decided to sunset their Jump program, which Bjork and Julie mention during this interview. Therefore, Whisk Jump is no longer available as of December 1, 2022. As an alternative, creators can link directly to Whisk using their TikTok profile link.

When sharing recipe videos on social media, it can be hard to direct your followers to the actual recipe on your blog. Social media platforms just really don’t make it easy for us, do they?

Enter: Whisk! You can use this handy app to add a recipe link directly to your TikTok videos, and it’s what we’re chatting about today with Julie Tran Deily.

Julie used to work for Whisk, and she’s also been running her food blog, The Little Kitchen, for over 12 years. Video is a huge part of her strategy, and in this episode, she’s sharing her process for creating viral food videos, as well as a peek into how she uses tools like Whisk to grow her social media following and increase her blog’s pageviews.

In this episode, you’ll learn:

  • Why Julie decided to launch her food blog
  • How she had a video go viral on several different social platforms
  • Why she really likes sharing videos on TikTok
  • What her role looked like at Whisk
  • How Whisk lets you link to your recipes on TikTok
  • How she edits her videos
  • How she converts vertical videos to horizontal videos to share on her blog
  • Why she recommends experimenting and sharing on different social platforms

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 8, 2022

Reaching out to brands, negotiating sponsored content contracts, and determining your rates with Jenny Meassick from Chocolate & Lace.

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Welcome to episode 382 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenny Meassick from Chocolate & Lace about how she works with brands and negotiates sponsored content contracts.

Tips for Negotiating Sponsored Content Contracts

There are so many ways you can earn money as a food creator, one of which is by working with brands and creating sponsored content. And that’s what we’re talking about today with Jenny from Chocolate & Lace!

Jenny’s been blogging for over ten years, and she currently earns the majority of her blogging income by working with brands. She has a very strategic approach when it comes to sponsored content, and we’re really excited to share her process with you in this episode.

You’ll hear her best tips for negotiating sponsored content contracts, how she sets her rates, how she nurtures strong relationships with the brands she works with, and more. We hope you enjoy this episode!

In this episode, you’ll learn:

  • How Jenny started sharing content online
  • Why she doesn’t want to become a full-time blogger
  • Why she decided to start sharing both food and lifestyle content
  • How she approaches doing sponsored content
  • Her best tips for negotiating sponsored content contracts
  • How exclusivity works
  • Her best tips for setting your rates for sponsored content
  • What ‘in perpetuity’ means
  • How she approaches pitching to brands
  • Why she recommends following up with brands you’re working with frequently

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 1, 2022

Knowing a recipe is ready to publish, why recipe testing starts at the grocery store, and starting with a Hypothesis Draft with Katie Webster.

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Welcome to episode 381 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Webster from Healthy Seasonal Recipes about the process of developing rock-solid recipes for your readers.

Developing Foolproof Recipes

As food bloggers and business owners, the “product” we’re creating for our readers or “customers” are our recipes, so it’s important for them to be as comprehensive as possible.

Katie Webster from Healthy Seasonal Recipes has a unique and reliable process for testing the recipes she publishes on her site, and she’s here today to talk you through the whole thing!

You’ll hear about how she starts the process, why she develops a hypothesis draft, and how she ultimately decides that a recipe is at its final stage.

This episode is a must-listen for any and all recipe developers!

In this episode, you’ll learn:

  • What she did as a personal chef
  • What her personal chef business taught her about freelancing
  • How to know a recipe is done
  • Her process for developing recipes
  • The difference between prep time and active time
  • At what point Katie finalized a recipe
  • Why she doesn’t shoot photos or video when she’s testing recipes
  • Why recipe testing starts at the grocery store
  • How she keeps track of recipe ideas
  • How she works with recipe testers
  • Her advice for those in the early stages of recipe development

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Oct 25, 2022

How to understand high-ranking content on Google, how to tell when Google updates its algorithm, and the importance of user intent with Arsen Rabinovich.

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Welcome to episode 380 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arsen Rabinovich from TopHatRank about how content ranks with the Google Algorithm.

What Google is Expecting from Food Creators

Us, to Google Search: Why are you the way that you are?

If you’ve ever had similar feelings towards the world’s most popular search engine, you’re not alone! And luckily, Arsen Rabinovich is here to talk all about content that performs well in Google search results.

And while the way that the Google Algorithm works isn’t 100% understood, we can learn from other pieces of content within search engine results to understand what Google looks for in “good content.”

Bjork and Arsen have a great, approachable conversation in this episode, and career bloggers and newbies alike will definitely learn a thing or two that they can apply to their own content creation endeavors!

In this episode, you’ll learn:

  • How he helps recipe bloggers at TopHatRank
  • What White Hat and Black Hat SEO are
  • How Google understands user intent
  • How to tell when Google updates its algorithm
  • Who names the Google Algorithm changes and how you can know what’s included
  • If Google could make an update that only updates the food and recipe space
  • Who John Mueller is
  • How Google understands the content of a web page
  • Whether or not schema is a ranking factor
  • If should creators should create content in service of the algorithm
  • How to understand what ranks well on Google
  • What domain authority and authoritativeness are
  • How plural search terms are understood by Google

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Oct 18, 2022

Managing your time as a blogger, investing in your business, and building connections with other food bloggers with Shweta Garg from Masala and Chai.

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Welcome to episode 379 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shweta Garg from Masala and Chai about how she’s grown her blog while working a full-time job.

Growing Your Blog with a Full-Time Job

Are you growing your blog while also working a full-time job? Do you struggle to find enough hours in the day to get everything done? If so, you’re not alone!

Today, we’re chatting with Shweta, the blogger behind the site Masala and Chai. Since launching her blog, she has been growing it while also working a full-time job, and she’s been very strategic about maximizing her time and resources to grow and monetize her site.

In this episode, you’ll hear her five best tips for growing your blog while also working a full-time job, as well as what she’s done to earn $9,000 in one month from her blog. We hope you enjoy hearing Shweta’s story and advice in this episode!

In this episode, you’ll learn:

  • How Shweta started sharing food content online
  • What she does for her full-time job
  • Why she moved away from doing restaurant reviews
  • How she improved her food photography
  • Why she recommends setting business hours for your blog
  • Why content batching can help you maximize your time as a blogger
  • Why it’s so important to invest in yourself and your business
  • What courses and masterminds she went through to grow her blog
  • Why she recommends planning your quitting criteria
  • Why it’s so helpful to build connections within the food blogging community

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Oct 11, 2022

Diversifying your revenue streams, selling digital products, and finding your niche as a food creator with Tessa Arias from Handle the Heat.

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Welcome to episode 378 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tessa Arias from Handle the Heat about the unique ways she monetizes her business as a food creator.

Monetizing as a Food Creator

Today, we’re really excited to share this conversation with Tessa! She’s a professionally trained chef, cookbook author, and blogger behind the site Handle the Heat, and she is a big proponent of diversifying your income streams as a food creator.

In this episode, you’ll hear how she sells both physical and digital products on her blog, her best tips for those who want to start selling digital products like courses, why she doesn’t want to rely entirely on ad revenue, and more.

Tessa’s story is so inspiring, and she offers some really insightful advice for other food creators in this conversation. If you’ve been looking for some unique ways to monetize your business, you won’t want to miss this episode!

In this episode, you’ll learn:

  • Why Tessa decided to launch her food blog
  • How she narrowed down her content focus and landed on her niche
  • Why she focuses so much on diversifying her income streams
  • How she sells physical and digital products
  • Her best tip for those who want to start offering digital products
  • What tools she uses to run her online course
  • Why she decided to expand her team
  • How she manages her weeks and optimizes her time

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Oct 4, 2022

Creating a content plan for Q4 and maximizing your revenue as a food creator with advice from the Food Blogger Pro Experts.

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Welcome to episode 377 of The Food Blogger Pro Podcast! This week on the podcast, the Food Blogger Pro Experts share their best advice for getting the most out of Q4 as a food creator.

Q4 Advice

Let’s talk about Q4! The last three months of the year (also known as Q4) are a very important time for food creators for a few reasons. More people will be searching for recipes as the holidays roll around, and advertisers are spending more money, which can impact creators who are monetizing through display ads or sponsored content.

So, what should we be doing as food creators to maximize our earning potential during Q4? That’s what we’re chatting about today!

In this episode, a few of the Food Blogger Pro Experts share their best tips for approaching Q4. From adjusting your content strategy to pitching yourself to brands to sharing more on Pinterest, there are so many different ways you can make the most of this season as a content creator.

In this episode, you’ll learn:

  • Who the Food Blogger Pro Experts are
  • How you can use Google Trends as a food creator
  • Why it’s important to look at your RPMs during Q4
  • How to get your site ready for increased visitors during Q4
  • What a strong Q4 email marketing strategy might look like
  • How to get the most out of Pinterest during Q4
  • Tips to stay on top of your sponsored content agreements
  • How to optimize your top posts for Q4
  • Why you might want to pitch yourself to brands this time of year
  • Why you might want to install Google Analytics 4 if you haven’t yet
  • How to approach sharing seasonal content on YouTube
  • Tips for sharing seasonal content as a vegan content creator

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Sep 27, 2022

Running virtual events, getting brands involved, and promoting the events to creators with Stefani Pollack from The Bake Fest.

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Welcome to episode 376 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Stefani Pollack from The Bake Fest about organizing and running virtual events.

Organizing and Running Large-Scale Virtual Events

As food bloggers, we spend a lot of our time working by ourselves, and it can often feel isolating. So how can we connect with other bloggers and build relationships with brands we love?

Enter: The Bake Fest! This virtual event for bakers features online baking and business classes, product demos, and more, and it’s a great place to build those connections with other creators and companies. In today’s episode, we’re chatting with Stefani, the founder of The Bake Fest, all about why she decided to start running these virtual events, how they work, and more.

Her next event, The Bake Fest Holiday Edition, will be on Saturday, October 8, 2022, so be sure to check it out and get registered if you’re interested in attending!

In this episode, you’ll learn:

  • How Stefani became a food blogger
  • Her best tips for growing on Instagram in 2022
  • How she helps creators grow their Instagram accounts
  • Why she decided to launch The Bake Fest
  • What to expect at The Bake Fest Holiday Edition
  • What tools and apps she uses to run The Bake Fest
  • How she promotes The Bake Fest and encourages signups
  • What lessons she has learned running virtual events

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Sep 20, 2022

Writing a cookbook proposal, finding a literary agent, and writing a cookbook with a co-author with Yvette Marquez-Sharpnack from Muy Bueno.

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Welcome to episode 375 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yvette Marquez-Sharpnack from Muy Bueno in Part Two of our From Blogger to Cookbook Author series.

From Blogger to Cookbook Author

Welcome back to our From Blogger to Cookbook Author series! In this two-part series, we’re interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works.

And in this final installment of this series, we’re chatting with Yvette Marquez-Sharpnack! In addition to running her blog, Muy Bueno, she has also written two cookbooks, and she’s currently working on a third. Suffice it to say she knows a thing or two about the cookbook process!

In this episode, you’ll hear how she wrote her cookbook proposals, what it was like writing a cookbook with a co-author, and her best tips for creators who want to write a cookbook one day. We hope you enjoy this episode!

In this episode, you’ll learn:

  • Why Yvette decided to launch her food blog
  • How she wrote her first cookbook proposal
  • Why she decided to do the graphic design for her first cookbook
  • What lessons she learned from writing her first cookbook
  • What she did differently with her second cookbook
  • What it was like writing a cookbook with a co-author
  • How she found her literary agent
  • How she’s approaching writing her third cookbook
  • Her best tips for those who want to write a cookbook

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Sep 13, 2022

Getting two cookbook deals, choosing a cookbook topic, and navigating the cookbook writing process as a food blogger with Adrianna Adarme from A Cozy Kitchen.

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Welcome to episode 374 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adrianna Adarme from A Cozy Kitchen in Part One of our From Blogger to Cookbook Author series.

From Blogger to Cookbook Author

We’re excited to officially launch a two-part series called From Blogger to Cookbook Author! In this series, we’re interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works.

And today, we’re kicking things off with Adrianna Adarme! Since launching her blog in 2011, she has published two cookbooks, and her second cookbook has sold over 110,000 copies.

You’ll hear how she got both her cookbook deals, how much her advances were for her cookbooks, how royalties work, and more. If you’ve ever dreamed of writing a cookbook, we know you’ll have a lot of takeaways from this episode!

In this episode, you’ll learn:

  • Why Adrianna decided to launch her food blog
  • How she got her first cookbook deal
  • Her best recommendations for choosing a cookbook topic
  • How much her advances were for her cookbooks
  • What expenses she didn’t expect from writing a cookbook
  • What lessons she learned from writing her first cookbook
  • How royalties work
  • How she approached writing her second cookbook
  • What success she’s had with her second cookbook

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Sep 6, 2022

Finding your purpose as a business owner and teaching engaging online cooking classes with Cynthia Samanian from Culinary Creator Business School.

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Welcome to episode 373 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cynthia Samanian from Culinary Creator Business School about teaching online cooking classes.

Teaching Online Cooking Classes

Have you ever wanted to teach online cooking classes but you’re not sure how to get started? Well, Cynthia is here to help you out!

She’s the creator of Culinary Creator Business School, a program that teaches culinary business owners how to teach their first online cooking class in 90 days or less, and she’s here on the podcast today to share her best advice with our listeners.

In this episode, you’ll hear what her business journey has looked like, why she decided to launch her program, her best tip for those wanting to teach online classes, and more. Enjoy!

In this episode, you’ll learn:

  • What Cynthia’s entrepreneurial journey has looked like
  • What she learned working as a product manager
  • Why she decided to launch Culinary Creator Business School
  • What she teaches her students in her program
  • Her best tip for those wanting to teach online cooking classes
  • Why it’s so important to know your purpose as a business owner

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 30, 2022

Getting accepted into Mediavine, running in-person cooking classes, and selling products as a content creator with Elena Davis from Cucina by Elena.

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Welcome to episode 372 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena about how she grew her traffic and got accepted into Mediavine.

From 20k to 100k+ Monthly Pageviews

Today, we’re really excited to share this inspiring conversation with Elena! Since launching her blog in 2020, she has grown her traffic to over 100k monthly pageviews, gotten accepted into Mediavine, and become a full-time content creator.

Aside from that, Elena’s also sharing how she found unique ways to earn an income while waiting to get accepted into Mediavine, such as running in-person cooking classes and selling physical products.

No matter where you are in your blogging journey, we know that you’ll find Elena’s story and insights encouraging. We hope you enjoy this episode!

In this episode, you’ll learn:

  • Why Elena decided to launch her blog
  • Why she focused on building connections within the blogging community
  • How she strategically optimized her site
  • How she grew her traffic and got accepted into Mediavine
  • Why she decided to rename her blog
  • How she earns money as a content creator
  • What her in-person cooking classes look like
  • How she sells physical products on her blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 23, 2022

Becoming full-time entrepreneurs, building a team, and growing multiple businesses with Bjork and Lindsay Ostrom.

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Welcome to episode 371 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing Bjork and Lindsay’s episode from the Simple Pin Podcast with Kate Ahl.

Growing Multiple Businesses

Today’s episode is a bit unusual because Bjork and Lindsay are actually the ones being interviewed! We’re really excited to be featuring an episode of the Simple Pin Podcast.

Kate recently interviewed Bjork and Lindsay about their entrepreneurial journey, and we knew we wanted to share this inspiring conversation with our listeners. You’ll hear how they grew Pinch of Yum while working full-time jobs, what they’ve learned as they’ve grown their various businesses, what they’ve found surprising about being entrepreneurs, and more.

If you’ve ever wanted to hear more about Bjork and Lindsay’s story, you won’t want to miss this episode!

In this episode, you’ll learn:

  • The quick story behind Pinch of Yum
  • What Bjork and Lindsay learned growing Pinch of Yum while also working full-time jobs
  • Why they decided to expand their team
  • Why they decided to launch Food Blogger Pro, WP Tasty, Nutrifox, Clariti, and TinyBit
  • The difference between being a maker and a manager
  • What they’ve found surprising about being entrepreneurs
  • Their best advice for fellow entrepreneurs

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 16, 2022

Becoming a full-time content creator, growing a YouTube channel, and repurposing content across different platforms with Caitlin Shoemaker from From My Bowl.

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Welcome to episode 370 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caitlin Shoemaker about how she became a full-time food creator and grew her YouTube channel.

778K YouTube Subscribers

YouTube is a great place to share your food videos, and there’s undoubtedly a lot of opportunity on the platform for food creators. And it’s what we’re focusing on in today’s episode with Caitlin!

In this interview, she shares how she grew her YouTube channel to over 778k subscribers. You’ll hear how she got comfortable being on camera, how she earns money sharing videos on YouTube, what her current video strategy looks like, and more.

If you want to start creating YouTube videos, or maybe you already post on YouTube and want to take your channel to the next level, we think you’ll have a lot of takeaways from this conversation. Enjoy!

In this episode, you’ll learn:

  • How Caitlin started sharing food content online
  • Why she decided to launch her food blog
  • How she became a full-time content creator
  • What her different revenue streams look like
  • How she got more comfortable being on camera
  • How you can earn money sharing videos on YouTube
  • How she repurposes content across different social media platforms
  • What her YouTube content strategy looks like
  • What equipment she uses to film her videos
  • What tasks she outsources for her business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 9, 2022

Writing compelling blog posts, developing your voice, and connecting with your readers with Jessica Holmes from Sweetest Menu.

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Welcome to episode 369 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Holmes about how to develop your voice and connect with your readers through your writing.

Developing Your Voice

From recipe testing to sharing content on social media, so much goes into being a food blogger. But without a doubt, one of the most important skills to focus on as a blogger is your writing, and that’s what we’re chatting about today with Jess!

Before becoming a full-time blogger, Jess worked as a copywriter, and she’s sharing all of her best writing advice in this episode. You’ll hear her tips on how to develop your voice as a writer, how to share your personality while also writing for SEO, and more.

If you’re looking to level up your writing and connect with your readers on a deeper level, you won’t want to miss this episode!

In this episode, you’ll learn:

  • How Jess became a food blogger
  • What she learned working as a copywriter
  • Why it’s important to be really clear when writing recipes
  • What readability is
  • How to develop your voice as a writer
  • How to share your personality while also writing for SEO
  • How to write eye-catching captions for social media
  • The biggest mistakes she sees bloggers make when writing

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 2, 2022

Booking TV appearances, working with brands, and growing a food and lifestyle brand with Rosalynn Daniels.

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Welcome to episode 368 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosalynn Daniels about how she grew her brand and became a TV personality.

Becoming a TV Personality

Have you ever wanted to share your recipes on TV… but you’re not sure how to actually book TV appearances as a content creator?

That’s what we’re chatting about in this episode with Rosalynn! She’s a lifestyle personality, content creator, and photographer, and in addition to running her blog, she has been featured on national television networks.

You’ll hear how she broke into this industry, how she works with brands while appearing on TV, how she determines her rates for her TV appearances, and more.

In this episode, you’ll learn:

  • How Rosalynn became a content creator
  • What mindset shifts she made to further her career
  • How she booked her first TV appearance
  • Her best tips for booking TV appearances
  • What her team looks like
  • What her overall goals are for her brand and business
  • How she monetizes her business
  • How she works with brands for TV appearances
  • How she determines her rates for TV appearances
  • Why she decided to launch her production company, Brown Hands Media

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jul 26, 2022

Developing a content strategy and writing blog posts that will get traffic to your blog with Ashley Segura from TopHatContent.

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Welcome to episode 367 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Segura from TopHatContent about brainstorming content ideas and writing great blog posts.

Writing Great Blog Posts

As bloggers, our goal is to create content that our readers find valuable. But even more, we want to create content that people are actually searching for. And that’s what we’re chatting about today with Ashley from TopHatRank and TopHatContent!

She’s an expert when it comes to content marketing, and she’s sharing some of her best advice for creators in this episode — everything from how to come up with great content ideas to what an ideal blog post structure looks like.

It’s a really great interview, and we know you’ll have so many takeaways to apply to your own content strategy after listening. We hope you enjoy it!

In this episode, you’ll learn:

  • How Ashley got into content marketing
  • What she does at TopHatRank and TopHatContent
  • What’s involved in a content audit
  • Why she recommends republishing old content
  • When you might want to delete a blog post
  • What it means to noindex a post
  • What user journey means
  • How backlinks work
  • How to come up with content ideas with ranking potential
  • How she recommends structuring a blog post

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jul 19, 2022

Starting a small business academy and teaching others how to start a successful bakery business with Rob and Jen Morris.

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Welcome to episode 366 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rob and Jen Morris about how they teach home bakers how to start a bakery business.

How to Start a Successful Bakery Business

We’re really excited to welcome Rob and Jen back to the podcast after three years!

When they last came on the show, Jen and Rob were running their bakery, Cupcakeology, but since then, they have closed up shop and started sharing their expertise as baking business coaches.

Through their Start Small Win Big Academy, they teach home bakers how to start a profitable and successful bakery business — just like they did! You’ll hear why they decided to make this switch, how they’re grown their new business, what success their students have had, and more.

In this episode, you’ll learn:

  • Why Rob and Jen decided to shut down their bakery
  • Why they decided to launch the Start Small Win Big Academy
  • How they approach marketing for their new business
  • How they use paid advertising to grow their business
  • How they attract students who are motivated and excited
  • Why they encourage their students to smart small and grow over time

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jul 12, 2022

Finding your Zone of Genius, knowing when to hire, and writing a compelling job listing with Emily Perron.

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Welcome to episode 365 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about the Zone of Genius and hiring.

Finding Your Zone of Genius and Hiring the Right People

Have you ever heard of the Zone of Genius?

When working in this zone, you capitalize on your innate abilities and interests to do work that truly fulfills you. And a great way to do this is by delegating tasks and building a team!

In this episode, Emily explains how to find your Zone of Genius, how to decide what to outsource first, how to write a compelling job list, and more.

If you’ve been thinking about hiring out some tasks and potentially growing your team, you won’t want to miss this episode!

In this episode, you’ll learn:

  • How Emily works with food bloggers
  • Why job listings should be as specific as possible
  • The difference between freelancers and employees
  • How to find your Zone of Genius
  • How to decide what to outsource first
  • How food bloggers should approach writing job listings
  • How to know how much to pay freelancers
  • Where to post your job listings
  • How to know when you’re ready to hire
  • How to avoid feelings of burnout

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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