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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: November, 2021
Nov 30, 2021

Improving your food photography skills, getting a cookbook deal, and focusing on SEO with Emma Duckworth from Emma Duckworth Bakes.

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Welcome to episode 333 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emma Duckworth from Emma Duckworth Bakes about how she’s grown her blog by focusing on SEO.

Serving Your Audience

SEO: love it or hate it, it’s undoubtedly an important area for food bloggers to focus their time and energy on. And that’s why we’re chatting about it with Emma Duckworth in this episode!

This year, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You’ll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she’s doing to focus on SEO moving forward.

It’s a fantastic interview that will encourage you to reflect on your own SEO strategy. We hope you enjoy it!

In this episode, you’ll learn:

  • How Emma got into food photography and food blogging
  • How she grew her food photography skills
  • What steps she took to strategically grow her Instagram account
  • How she started getting her first sponsored work
  • What she learned from the cookbook writing process
  • Why she decided to double down on her blog
  • How she hired a mentor to help her out with SEO
  • How she used the avatar exercise to understand her audience
  • How she optimized her blog’s homepage and categories
  • How she identified and optimized her top-performing posts
  • How she has started doing keyword research
  • Why she and her husband decided to launch a street coffee business
  • What she’s focusing her attention on moving forward

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 23, 2021

Transitioning to full-time blogging, leaning into your strengths, and following your own path as an entrepreneur with Bjork Ostrom.

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Welcome to episode 332 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing Bjork’s episode from the Eat, Capture, Share podcast with Kimberly Espinel.

Featured Podcast

In today’s episode, we’re switching things up because it’s actually Bjork in the interview seat! We’re really excited to be featuring an episode of the Eat, Capture, Share Podcast.

Kimberly recently interviewed Bjork about his journey to becoming a successful entrepreneur and online business owner. You’ll hear what the first streams of revenue were for Pinch of Yum, Bjork’s advice for those wanting to make a living through food blogging, and why he believes in the idea of 1% infinity.

It’s a really inspiring conversation, and we know you’ll enjoy hearing more about Bjork’s story. We hope you enjoy this featured podcast episode!

In this episode, you’ll learn:

  • The quick story behind Pinch of Yum, Food Blogger Pro, WP Tasty, Nutrifox, Clariti, and TinyBit
  • How Bjork and Lindsay leaned into their strengths when building Pinch of Yum
  • What the first streams of revenue were for Pinch of Yum
  • His advice for how to transition to making a living through food blogging
  • Why he launched the Food Blogger Pro Podcast
  • His top tips to quickly monetize doing what you love
  • The biggest mistakes that he sees creators making when trying to grow their businesses

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 16, 2021

Founding a food blogging conference, getting brands involved with a conference, and building community around events with Abbey Rodriguez, founder of Tastemaker Conference.

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Welcome to episode 331 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Abbey Rodriguez about how she founded and grew Tastemaker Conference.

Building Community

From developing recipes to writing posts to creating content for social media, we can find ourselves spending a lot of time alone as food creators. So how can we foster community and build relationships with others in this industry?

Enter: Tastemaker Conference! It’s one of the most popular food blogger conferences, and it’s a great place to connect with fellow food creators and brands and learn from industry experts.

In this episode, you’ll hear why Abbey Rodriguez founded Tastemaker Conference, as well as what to expect at the 2022 Tastemaker Conference in Chicago. Plus, she even shares a limited-time offer on tickets for podcast listeners that you won’t want to miss, so be sure to check out the episode!

In this episode, you’ll learn:

  • Why Abbey founded Tastemaker Conference
  • How she has shifted her focus from blogging to event planning
  • How she funded the conference when launching
  • How the pandemic has affected her business
  • Why brands like to get involved with Tastemaker Conference
  • How the revenue streams for the conference change from year to year
  • Her advice for those who want to start hosting events
  • What tools she recommends using when planning events
  • What the marketing strategy looks like for Tastemaker Conference
  • Why they focus so much on retention rate
  • How they started hosting masterminds and workshops
  • What to expect at the 2022 Tastemaker Conference

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 9, 2021

Growing a blog with a full-time job, taking photography courses, and getting a cookbook deal with Ana Zelić from Ana's Baking Chronicles.

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Welcome to episode 330 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ana Zelić from Ana’s Baking Chronicles about how she strategically improved her food photography skills over time and got her first cookbook deal.

Honing Your Craft

Ana is a food blogger, food photographer, and soon-to-be author, and she’s here on the podcast today to talk about her food photography journey!

Her debut cookbook “The Cake Chronicles” comes out November 30th, and in this episode, she shares why she doubled down on improving her photography skills, what tools she uses when shooting photos, how she got her cookbook deal, and what she learned going through the cookbook writing process.

It’s a really great interview, and we know you’ll feel so inspired after hearing Ana’s story!

In this episode, you’ll learn:

  • How Ana started sharing food content online
  • Why she decided to blog in English
  • Why she shifted her focus to blogging rather than just sharing on Instagram
  • How she grew her blog while working a full-time job
  • How she got a cookbook deal
  • How she developed her food photography skills
  • What artificial lighting tools she uses for her photography
  • Why she loves shooting tethered
  • What she learned going through the cookbook writing process

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 2, 2021

Repurposing content for different social media platforms, growing your email list, and using systems and tools to grow your business with Andrea Balogun from Balogun Strategy & Design.

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Welcome to episode 329 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrea Balogun from Balogun Strategy & Design about how to craft an effective social media strategy.

Social Media Strategy

Have you ever wanted to pick the brain of a social media consultant? Here’s your chance!

Andrea is a content strategy and design consultant, and she’s here on the podcast today to talk about how to effectively market your brand and grow your following on social media.

In this episode, she shares her advice on a lot of different topics, including how to repurpose your content across various social media outlets, how to lean into a particular topic or series on social media, why it’s important to diversify your platforms, and more.

Andrea’s advice will be a great reminder of why it’s important to really think about your goals and purpose when sharing on social media. We hope you enjoy this episode!

In this episode, you’ll learn:

  • How Andrea became a social media consultant
  • Some systems and tools she uses to run her business
  • What services she offers to her clients
  • Tips for crafting your profile on Instagram
  • How food bloggers can make the most of the different content types on Instagram
  • How Instagram is offering bonuses and badges to creators
  • How you can effectively repurpose your content
  • Why it can be helpful to focus on a particular topic or series on social media
  • Why it’s so important to diversify your platforms
  • How to grow your email list
  • Her advice for transitioning a side hustle into a full-time business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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