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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: October, 2022
Oct 25, 2022

How to understand high-ranking content on Google, how to tell when Google updates its algorithm, and the importance of user intent with Arsen Rabinovich.

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Welcome to episode 380 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arsen Rabinovich from TopHatRank about how content ranks with the Google Algorithm.

What Google is Expecting from Food Creators

Us, to Google Search: Why are you the way that you are?

If you’ve ever had similar feelings towards the world’s most popular search engine, you’re not alone! And luckily, Arsen Rabinovich is here to talk all about content that performs well in Google search results.

And while the way that the Google Algorithm works isn’t 100% understood, we can learn from other pieces of content within search engine results to understand what Google looks for in “good content.”

Bjork and Arsen have a great, approachable conversation in this episode, and career bloggers and newbies alike will definitely learn a thing or two that they can apply to their own content creation endeavors!

In this episode, you’ll learn:

  • How he helps recipe bloggers at TopHatRank
  • What White Hat and Black Hat SEO are
  • How Google understands user intent
  • How to tell when Google updates its algorithm
  • Who names the Google Algorithm changes and how you can know what’s included
  • If Google could make an update that only updates the food and recipe space
  • Who John Mueller is
  • How Google understands the content of a web page
  • Whether or not schema is a ranking factor
  • If should creators should create content in service of the algorithm
  • How to understand what ranks well on Google
  • What domain authority and authoritativeness are
  • How plural search terms are understood by Google

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Oct 18, 2022

Managing your time as a blogger, investing in your business, and building connections with other food bloggers with Shweta Garg from Masala and Chai.

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Welcome to episode 379 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shweta Garg from Masala and Chai about how she’s grown her blog while working a full-time job.

Growing Your Blog with a Full-Time Job

Are you growing your blog while also working a full-time job? Do you struggle to find enough hours in the day to get everything done? If so, you’re not alone!

Today, we’re chatting with Shweta, the blogger behind the site Masala and Chai. Since launching her blog, she has been growing it while also working a full-time job, and she’s been very strategic about maximizing her time and resources to grow and monetize her site.

In this episode, you’ll hear her five best tips for growing your blog while also working a full-time job, as well as what she’s done to earn $9,000 in one month from her blog. We hope you enjoy hearing Shweta’s story and advice in this episode!

In this episode, you’ll learn:

  • How Shweta started sharing food content online
  • What she does for her full-time job
  • Why she moved away from doing restaurant reviews
  • How she improved her food photography
  • Why she recommends setting business hours for your blog
  • Why content batching can help you maximize your time as a blogger
  • Why it’s so important to invest in yourself and your business
  • What courses and masterminds she went through to grow her blog
  • Why she recommends planning your quitting criteria
  • Why it’s so helpful to build connections within the food blogging community

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Oct 11, 2022

Diversifying your revenue streams, selling digital products, and finding your niche as a food creator with Tessa Arias from Handle the Heat.

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Welcome to episode 378 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tessa Arias from Handle the Heat about the unique ways she monetizes her business as a food creator.

Monetizing as a Food Creator

Today, we’re really excited to share this conversation with Tessa! She’s a professionally trained chef, cookbook author, and blogger behind the site Handle the Heat, and she is a big proponent of diversifying your income streams as a food creator.

In this episode, you’ll hear how she sells both physical and digital products on her blog, her best tips for those who want to start selling digital products like courses, why she doesn’t want to rely entirely on ad revenue, and more.

Tessa’s story is so inspiring, and she offers some really insightful advice for other food creators in this conversation. If you’ve been looking for some unique ways to monetize your business, you won’t want to miss this episode!

In this episode, you’ll learn:

  • Why Tessa decided to launch her food blog
  • How she narrowed down her content focus and landed on her niche
  • Why she focuses so much on diversifying her income streams
  • How she sells physical and digital products
  • Her best tip for those who want to start offering digital products
  • What tools she uses to run her online course
  • Why she decided to expand her team
  • How she manages her weeks and optimizes her time

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Oct 4, 2022

Creating a content plan for Q4 and maximizing your revenue as a food creator with advice from the Food Blogger Pro Experts.

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Welcome to episode 377 of The Food Blogger Pro Podcast! This week on the podcast, the Food Blogger Pro Experts share their best advice for getting the most out of Q4 as a food creator.

Q4 Advice

Let’s talk about Q4! The last three months of the year (also known as Q4) are a very important time for food creators for a few reasons. More people will be searching for recipes as the holidays roll around, and advertisers are spending more money, which can impact creators who are monetizing through display ads or sponsored content.

So, what should we be doing as food creators to maximize our earning potential during Q4? That’s what we’re chatting about today!

In this episode, a few of the Food Blogger Pro Experts share their best tips for approaching Q4. From adjusting your content strategy to pitching yourself to brands to sharing more on Pinterest, there are so many different ways you can make the most of this season as a content creator.

In this episode, you’ll learn:

  • Who the Food Blogger Pro Experts are
  • How you can use Google Trends as a food creator
  • Why it’s important to look at your RPMs during Q4
  • How to get your site ready for increased visitors during Q4
  • What a strong Q4 email marketing strategy might look like
  • How to get the most out of Pinterest during Q4
  • Tips to stay on top of your sponsored content agreements
  • How to optimize your top posts for Q4
  • Why you might want to pitch yourself to brands this time of year
  • Why you might want to install Google Analytics 4 if you haven’t yet
  • How to approach sharing seasonal content on YouTube
  • Tips for sharing seasonal content as a vegan content creator

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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