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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: December, 2022
Dec 27, 2022

Investing money into your business, deleting posts to encourage growth, and the importance of having accountability partners with Sarah Cook from Sustainable Cooks.

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Welcome to episode 389 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Sarah Cook from Sustainable Cooks where she talks about what specific strategies she implemented to grow her blog’s traffic and increase her revenue.

Going From 17k to 600k Monthly Pageviews

For today’s FBP Rewind episode, we’re rewinding back to our September 2021 interview with Sarah Cook from Sustainable Cooks!

Sarah’s story is so inspiring, and in this episode, she shares everything she did to go from 17k to 600k monthly pageviews with her blog. She explains some of the unique ways she has invested in her blog, why she decided to delete hundreds of posts, why she loves having a blogging accountability partner, and more.

It’s a great interview, and we hope you can apply some of these tips and skills to grow your own traffic. Let’s rewind!

In this episode, you’ll learn:

  • How Sarah decided to go all in with her blog
  • How she struggled to define her identity as a full-time blogger
  • Where she started investing money into her business
  • How she shifted her content strategy
  • Why she deleted hundreds of posts on her blog
  • How she categorized her content into specific buckets
  • Why ad earnings are typically lower in Q1
  • How her blog’s success has helped her support causes she cares about
  • How she fits work into the margins of her day
  • What tasks she decided to hire out
  • Why she loves having a blogging accountability partner

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 20, 2022

Improving your food photography skills, getting a cookbook deal, and focusing on SEO with Emma Duckworth from Emma Duckworth Bakes.

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Welcome to episode 388 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Emma Duckworth from Emma Duckworth Bakes where she talks about how she’s grown her blog by focusing on SEO.

Doubling Pageviews by Focusing on SEO

It’s another FBP Rewind episode today, and we’re so excited to revisit our November 2021 interview with Emma Duckworth from Emma Duckworth Bakes!

After growing her business for a few years, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You’ll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she’s doing to focus on SEO moving forward.

If SEO is a focus for you at the moment, you won’t want to miss this episode!

In this episode, you’ll learn:

  • How Emma got into food photography and food blogging
  • How she grew her food photography skills
  • What steps she took to strategically grow her Instagram account
  • How she started getting her first sponsored work
  • What she learned from the cookbook writing process
  • Why she decided to double down on her blog
  • How she hired a mentor to help her out with SEO
  • How she used the avatar exercise to understand her audience
  • How she optimized her blog’s homepage and categories
  • How she identified and optimized her top-performing posts
  • How she has started doing keyword research
  • Why she and her husband decided to launch a street coffee business
  • What she’s focusing her attention on moving forward

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 13, 2022

Running a web design studio, conveying your brand's voice and messaging, and optimizing the user experience on your blog with Madison Wetherill from Grace + Vine Studios.

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Welcome to episode 387 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace + Vine Studios about optimizing your website design as a food blogger.

Optimizing Your Website Design as a Food Blogger

When it comes down to it, website design is so much more than just your website layout and logo; a large component of it is how you convey your brand’s messaging and voice throughout all the pages on your site.

Madison Wetherill is the web designer behind Grace + Vine Studios, and she’s here on the podcast today to share all her best tips for optimizing your website design as a food blogger!

In this episode, you’ll hear how she works with food bloggers, how she helps her clients develop and showcase their brand’s voice, and her best tips for enhancing the user experience on your site. We hope you enjoy this episode!

In this episode, you’ll learn:

  • How Madison became a web designer
  • How she works with food bloggers at her web design studio
  • Why brand voice is so important
  • How to stand out in the crowd as a food blogger
  • How to convey your brand’s messaging on your blog’s homepage and blog posts
  • How to optimize the user experience on your site
  • Why she decided to expand her team
  • What topics she covers on her podcast

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 6, 2022

Getting started with email marketing, encouraging people to sign up for your list, and creating a strong email marketing strategy with Matt Ragland.

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Welcome to episode 386 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Ragland about getting the most out of your email marketing strategy.

Getting the Most Out of Your Email Marketing Strategy

If you’re already creating content for your blog or social media, another great place to share that content is via email. And that’s what we’re chatting about today with Matt Ragland!

Matt has years of experience in the world of email marketing, and in this interview, you’ll hear what he learned working at ConvertKit, why email marketing is so powerful, his best tips for getting more people to sign up for your email list, and how he helps creators develop high-converting weekly email newsletters.

Whether you’re looking to get started with email marketing or take your current email marketing strategy to the next level, we know you’ll have so many takeaways from this conversation!

In this episode, you’ll learn:

  • What Matt learned working at ConvertKit
  • Why he recommends leaning into a niche
  • How he helps creators with email marketing
  • Why email marketing is so powerful
  • How to effectively share blog posts via email
  • How to get more people to sign up for your email list
  • Why he recommends creating a welcome series
  • How broadcasts and newsletters differ from sequences
  • His best tips for getting started with email marketing

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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