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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: March, 2019
Mar 26, 2019

How we started Food Blogger Pro, why we're switching to WordPress, and how to start something with Bjork Ostrom.

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Welcome to episode 195 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about a big and exciting change we’re making on Food Blogger Pro.

Some Exciting Updates Coming to Food Blogger Pro 

Something very exciting has been happening behind the scenes here at Food Blogger Pro HQ for the past few months, and we’re finally spilling the beans: we’re moving to WordPress!

That’s right! We’re migrating Food Blogger Pro from a CMS called ExpressionEngine to our recommended CMS for food bloggers, WordPress.

There are many reasons why we’re switching over to WordPress, and that’s what Bjork is here to talk about today. He’ll share how Food Blogger Pro was initially set up, why we think WordPress will be a huge win for our membership site, strategies for starting something big, and more.

We’re so excited to share this new and improved version of Food Blogger Pro with you. :)

In this episode, Bjork shares:

  • The story of how Food Blogger Pro started
  • How Food Blogger Pro is currently set up
  • Why we’re moving to WordPress
  • His thoughts about starting something

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Mar 19, 2019

Finding your photography style, what makes quality content, and the Saveur Blog Awards with Sam Adler.

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Welcome to episode 194 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sam Adler from Frosting and Fettuccine about the importance of creating quality content.

Making Great Content

Sam knows quality content. Whether she’s publishing on her blog or on her Saveur Blog Award-winning Instagram account, she’s constantly on the quest for creating the highest-quality content she can.

That’s what she’s here to chat about today. You’ll learn about her approach to photography and color, her background in cooking, and what it was like to be nominated (and eventually WIN!) a Saveur Blog Award. Enjoy!

In this episode, Sam shares:

  • About her experience at Le Cordon Bleu
  • How her understanding of colors helps with her food blog
  • How she found her photography style
  • What it was like to win a Saveur Blog Award
  • Why the quality of your content is so important
  • What makes quality content

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Mar 12, 2019

The importance of a business plan, helpful tools for SEO, and making the most out of your old content with Nora Schlesinger.

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Welcome to episode 193 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nora Schlesinger from A Clean Bake about how she prioritizes her work and runs her blog.

Doing Less to Accomplish More 

Nora had a few other blogs before landing on her current blog, A Clean Bake. Throughout her time running these blogs, she’s learned a lot. Most importantly, how to work less and still be able to accomplish everything she wants to.

This interview focuses around the ideas of prioritizing your work and working smarter. It’s a fantastic interview, and you’ll love learning about her favorite tools, the course she took to understand SEO, and how she makes her older posts work for her.

In this episode, Nora shares:

  • How she ended up with A Clean Bake
  • What happened when she took her blog full-time
  • How she decided to go back to work
  • Why she wrote a business plan
  • The tools that she uses to run her blog
  • How to make your old content work for you
  • What it means to write for ads

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, WisteriaJ7! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Mar 5, 2019

The importance of understanding a business at a whole, starting a brick and mortar business, and hiring help with Jen and Rob Morris.

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Welcome to episode 192 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen and Rob Morris from Cupcakeology about starting and growing their bakery.

How Rob and Jen Built a Successful Business 

Have you ever dreamt of opening up your own bakery or restaurant? Jen and Rob did, too. They opened Cupcakeology in Philadelphia due to a love of desserts and management.

Jen and Rob learned a ton about running their own business, and that’s what they’re here today to chat about. You’ll learn about how they overcame the difficulties of starting their own business, how they decided to hire help, and why they eventually started a blog.

This is such a fun interview, and we know you’ll love learning about their journey.

In this episode, Jen and Rob share:

  • How they started baking
  • When they realized they wanted to start a bakery
  • Why it was important to understand both the food and the business
  • The different businesses they started
  • The hard lessons they needed to learn when they first started
  • How they decided to hire help
  • The importance of stories
  • Why they started a blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Wordnerdy! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

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