Creating an avatar, securing brand sponsorships, and why you should follow-up with brands after a campaign with Jenny Melrose.
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Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jenny Melrose about making the transition to being an entrepreneur, connecting with brands online, and using a website that helps you price your sponsored content.
Sponsored content is a popular way for bloggers to monetize their businesses. You partner with a brand, create posts promoting their products, and then you’re paid based on a rate you negotiate.
If it seems like a lot of work, it is. But on top of that work, how do you make sure that you’re producing content that’s of value to the brands you’re working with?
That’s where Jenny’s expertise comes in. She has cracked the code on creating awesome sponsored content that is both on-brand and useful to the companies you’re working with. Her tips on creating an avatar, staying true to your voice, and pitching the right people can all help you earn an income from sponsored content work.
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to blog while writing a cookbook, the importance of user experience, and how to approach your brand and business with David Lebovitz.
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Welcome to episode 129 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with David Lebovitz about how to develop the ability to stick with it, a lesson that helped him build his brand, and his a-typical approach to blogging analytics.
1999 was a big year for David; he left his job as a pastry chef to write his first cookbook, Room for Dessert and started a recipe blog. Little did he know that he was becoming one of the pioneers of the food blogging industry!
From there, David moved to Paris, wrote a few more cookbooks, and learned how to do what he loves while providing value to his readers. You’ll learn about his philosophy on email etiquette, his favorite social media platform, and why his blog is so important to his cookbook-writing process.
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Important Google tools, switching to https, and how to perform effective keyword research with Katy Widrick.
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Welcome to episode 128 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Widrick from Make Media Over about marketing strategies, search engine optimization, and Google tools that can help you refine your blog.
Katy got her start in television news, but she realized that her love was actually behind-the-scenes. Content creation, writing an email newsletter, consulting, and helping others start their blogs - that’s where Katy thrives.
She started her business, Make Media Over, a managed services and consulting business, to help start-ups and developed brands with online and influencer marketing. She helps her clients understand and use marketing funnels, SEO tools, and social media platforms to grow their following and increase engagement. Learn some of her tips and tricks in this interview!
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
What publishers look for when they're signing an author and how you get paid as an author with Maria Ribas.
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Welcome to episode 127 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Ribas from Cooks & Books about what you could be doing today to set you up for a future book deal.
Maria is a literary agent, which means that she represents the interest of authors in the book publishing process. She has a lot of experience working with cookbook authors, and she started a blog, Cooks & Books, to teach others what she’s learned.
This episode is perfect for the bloggers who are interested in publishing a cookbook. Maria and Bjork cover the whole book publishing process in detail, from understanding who your true fans are to figuring out how to pitch to a publisher.
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
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