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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: February, 2019
Feb 26, 2019

Tips for Instagram success, building a product or website, and how to know when you should invest in your business with Ryan Walker.

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Welcome to episode 191 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ryan Walker from Link in Profile and Tap Bio.

Building a Better Bio 

If you’ve spent any time on Instagram, chances are that you’ve seen the words “Link in Profile” and / or “Tap Bio” before.

Link in Profile and Tap Bio are Instagram bio tools that help send your followers to your blog content. Ryan Walker, the founder of these two companies is here today to chat about these tools and how they can help you with your Instagram strategy.

He shares his tips for Instagram success, his advice for building a product or website, how to know when you should invest in your business, and so much more.

Enjoy!

In this episode, Ryan shares:

  • His background in software
  • How to know when you should invest in your business
  • How he decided to start and build Link in Profile
  • How Link in Profile works
  • Tips for Instagram success
  • Why he started Tap Bio
  • The differences between Link in Profile and Tap Bio
  • His advice for building something

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Margaret! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Feb 19, 2019

How notifications work, how to create a customer journey strategy, and writing engaging notifications with Josh Wetzel from OneSignal.

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Welcome to episode 190 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Josh Wetzel from OneSignal about using push notifications on your blog.

Push Notifications for Bloggers

Chances are that you’ve seen a prompt on a blog that says something like, “Do you want to opt-in to browser notifications?” Pinch of Yum might be one of them!

Those are called push notifications, and OneSignal is a company that helps you create those push notifications to increase user engagement on your site.

Josh Wetzel, OneSignal’s Chief Revenue Officer, is here today to talk about the benefits of using push notifications on your blog and the results that you may see after enabling them for your website.

In this episode, Josh shares:

  • How he started with OneSignal
  • How notifications work
  • How voice notifications work
  • How to create a customer journey strategy
  • The different types of messages you can send with OneSignal
  • How you can monetize notifications
  • How you can write engaging notifications
  • How intelligent delivery works

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Crackersandcabernet! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Feb 12, 2019

Why you should build your processes, how to create a more valuable business, and prioritizing your tasks with Blake Bailey.

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Welcome to episode 189 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Blake Bailey from Process Street about the importance of documenting your processes.

Make Less Work

Whether you know it or not, there are a lot of processes that go into creating blog content. Photographing a recipe, publishing a post, sharing that post on social media, reaching out to sponsors, adding ads to your site.

Blake from Process Street is here to talk about why you might to document these processes and how to get started documenting these processes.

He’ll help you save time and work smarter by automating some of your most common to-dos and prioritizing your tasks.

In this episode, Blake shares:

  • What an SOP is
  • How you can start creating processes
  • Why you might want to start building processes
  • How you can automate your processes
  • How you can make less work for yourself and your team
  • How to create a more valuable business with processes
  • How you can build your processes and prioritize your tasks
  • How to use Content Lock

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Sylvia! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Feb 5, 2019

Retina images, how to start optimizing your site, and the different levels of image optimization with Simon Duduica.

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Welcome to episode 188 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Simon Duduica about optimizing images on your website.

 Optimizing Your Website’s Images

We know that optimization is important when it comes to building a website, so today’s interview focuses on optimizing images.

Optimizing images on food blogs is especially important. Food blogs are typically heavy-handed with their use of images, and for good reason: people eat with their eyes. That said, it’s just as important that your images look good as it is to optimize them for site performance and speed.

That’s where ShortPixel comes in. They help you optimize your images in a way that doesn’t compromise quality or that “drool-worthiness” we all want to see in our images.

ShortPixel’s Head of Technology, Simon, is here to chat through what optimizing your images means and how you can make sure the images on your site are optimized.

In this episode, Simon shares:

  • How they started ShortPixel
  • Why image optimization is important for website owners
  • How images load
  • How you can tell if your images are optimized
  • The difference between optimization levels
  • What retina images are and how you can optimize them
  • How you can start optimizing your website

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Brenda from Become Betty! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

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