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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: February, 2020
Feb 25, 2020

Why keyword research is so important, what EAT means, and updating content with Ewen Finser.

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Welcome to episode 243 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser about creating awesome content that search engines and your readers will love.

Best-in-Class Content 

We hear from a lot of bloggers who are interested in increasing their traffic. And while there’s a ton of information out there about this very topic, today’s podcast episode focuses on a refreshing way to understand search engines and SEO: you want to give the best possible answer to your readers and to search engines. Simple as that.

And that’s exactly what Ewen is here to discuss today.

From organizing content in a logical way that maximizes SEO benefits to understanding the nitty gritty of keyword research, you’ll learn a lot about website structure and optimizing content in this interview. Enjoy!

In this episode, you’ll learn:

  • How he got into building and growing websites
  • Why he thinks keyword research is so important
  • Why it’s important to understand your readers’ journeys
  • Why he doesn’t do link building
  • What EAT stands for
  • His process for keyword research
  • What interlinking is and why it’s important

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Feb 18, 2020

What fresh content is and why it's important for Pinterest, how to use Pinterest Trends, and how often you should be pinning with Kate Ahl.

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Welcome to episode 242 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl talks about using Pinterest in 2020.

Social Trends: Pinterest in 2020 

Today marks Part 2 of our two-part series on social media in 2020. Last week we focused on Facebook and Instagram, and this week is all about Pinterest.

Pinterest can be a huge traffic-driver for food bloggers. In fact, it’s consistently in one of the top three spots of traffic drivers for food bloggers.

That said, Pinterest is constantly in pursuit of making the platform better for its users, so it changes quite a bit.

That’s why we’re excited to focus on the best practices for Pinterest in 2020 in today’s episode. Kate Ahl is here to give you her recommendations for finding what’s trending on Pinterest, pinning fresh content, writing awesome Pin descriptions, using promoted Pins, and more.

In this episode, you’ll learn:

  • What Pinterest is focusing on in 2020
  • How going public changed how Pinterest works
  • What type of Promoted Pins work best
  • How to use Pinterest Trends
  • How often you should be pinning
  • Traits of successful pinners
  • What fresh content is and why it’s important for Pinterest in 2020
  • What you should include in your Pin descriptions
  • Whether or not you should be using Rich Pins

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Feb 11, 2020

Facebook groups as part of a social strategy, building engagement on Instagram, and how to streamline writing your Instagram captions with Abby Bayatpour.

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Welcome to episode 241 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Social Media Manager, Abby Bayatpour, about how food bloggers can be promoting their content on Facebook and Instagram this year.

Social Trends: Facebook and Instagram in 2020 

Today’s new episode marks the start of a two-part series here on the podcast, and in this series, we’re focusing on social media in 2020 – i.e. what you, as a blogger, should be focusing on when it comes to promoting your content and your brand on social media this year.

We’re going to focus on Facebook, Instagram, and Pinterest during this series, and in today’s episode, our incredibly talented Social Media Manager, Abby, will be speaking about Facebook and Instagram trends for food bloggers.

If you’ve ever stared at a social media platform and thought, “What do I post today?”, we think this series will help you form your social strategy for the new year.

In this episode, you’ll learn:

  • What kinds of posts perform best on Facebook
  • How Facebook groups might fit into your social strategy
  • How videos are performing on Facebook in 2020
  • How to build consistent engagement on Instagram
  • How often you should post on Instagram
  • How to streamline your Instagram caption writing
  • What kinds of photos perform best on Instagram

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Feb 4, 2020

How home office deductions work, why you should consider hiring a CPA, and how to track your mileage with Bjork Ostrom.

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Welcome to episode 240 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through the ways you can create income without doing more work.

Income 

Making more money without doing more work…that’s the dream, right?

Well, now it’s a reality!

Bjork is here today to chat through some of the ways you can work smarter and make more money without doing more work. It’s a really helpful reminder that we don’t necessarily need to be hustling all the time to get our businesses to a new level; some small tweaks in your day-to-day can help get you there as well.

In this episode, you’ll learn:

  • How business programs work
  • How to track your mileage
  • What purchases you can expense for your blog
  • Why you should consider hiring a CPA
  • When you should do an S-Corp election
  • How you can hire help
  • Why it’s helpful to review your expenses every quarter
  • How home office deductions work
  • How to be proactive and ask for a raise

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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