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The Food Blogger Pro Podcast

The Food Blogger Pro Podcast helps both aspiring bloggers and seasoned bloggers alike in creating a beautiful, functional, and profitable blog.
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Now displaying: Page 1
Oct 16, 2018

Staying motivated, avoiding mistakes, and refreshing old content with Olena Osipov.

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Welcome to episode 172 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Olena Osipov from iFOODreal about the importance of dreaming big in order to grow your blog.

Dreaming Big

Your goals, dreams, and aspirations shape the direction in which you take your business and blog, and Olena’s journey is a great example of that. You’ll learn how she stayed motivated and encouraged through all of the ups and downs of blogging and how she managed to take her blog full-time.

Olena is living the dream, and she talks all about how she did it in this episode!

In this episode, Olena shares:

  • What it was like to move from Ukraine to Canada
  • How she decided to start her blog
  • How she stayed motivated
  • How to keep going and connect with others
  • What her biggest mistake was
  • How she saw 75% growth in traffic
  • SEO recommendations she received
  • Why updating old recipes was so helpful

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, HayMade! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Oct 9, 2018

How to keep creating content, stay relevant, and get sponsors with Noelle Tarr.

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Welcome to episode 171 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Noelle Tarr from Coconuts & Kettlebells about strategically using a podcast to build a business.

The Business of Podcasting

Let’s talk about podcasting and how it can be an awesome opportunity to get your content seen and heard.

Noelle has a blog, a cookbook, and a podcast, and she finds that the podcast is a great way to reach her audience on a deeper level and create a community with her followers.

You’ll learn how she started her podcast, how she decides on topics, and so much more. If you’ve ever wondered if starting a podcast is right for you, this episode will help you understand the benefits and opportunities behind building your brand with a podcast.

In this episode, Noelle shares:

  • Why she started her podcast
  • How she tracks the success of her podcast
  • Which podcast topics perform best
  • How she’s building her email list
  • How they keep creating content
  • How they schedule their podcast interviews
  • How they keep topics relevant
  • How they use their podcast to communicate other projects to their followers
  • Tips for pricing podcast sponsorships

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Dawn! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Oct 2, 2018

How to get your content seen, use other medias to share your content, and finding the time to get through your to-dos.

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Welcome to episode 170 of the Food Blogger Pro podcast! This week on the podcast, we hear from three Food Blogger Pro members about what’s working to help them grow their blogs and what’s not.

What’s Working and What’s Not

We’re so excited to share this new episode with you today because it’s definitely a bit different from the episodes we’ve shared in the past.

We’re highlighting three Food Blogger Pro members, Katie, Mary, and Sarah, as they talk about the things that really help their blog growth, and the things that they’ve been struggling with.

Then Bjork responds and offers some ideas and encouragement to work through those tough situations. He talks about finding the time to work through your to-dos, tips for social media, and more.

It’s a really fun episode, and we’d love to hear what you think in the comments!

In this episode, Katie, Mary, and Sarah share:

  • Using your blog as a portfolio
  • Getting your content seen
  • Using recipe videos
  • How passion fuels progress
  • Finding enough time

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 25, 2018

Caring for yourself as an entrepreneur, ignoring data, and being a painkiller with Josh Pigford.

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Welcome to episode 169 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Josh Pigford from Baremetrics about the lessons he has learned in the 15+ years he’s been building businesses.

Insights and Observations on Starting a Business

The life of an entrepreneur is always changing, but after 15+ years in the business, you can expect to learn a thing or two.

Josh is a self-proclaimed “maker” who “can’t stop making things.” As a blogger, you can probably relate. You can’t stop posting, stop photographing, stop social media-ing.

Josh has 50+ projects and businesses under his belt, and he’s here today to share a few of the insights and observations he has learned along the way. From advice about whether you should have a painkiller or a vitamin business to whether or not it makes sense to strive towards perfection, you’ll learn all about the lessons Josh has learned to help him build a $1M+/year business.

In this episode, Josh shares:

  • When he became an entrepreneur
  • What Baremetrics is
  • Why his customers cancel
  • His insights and observations for starting businesses
  • Why you should ignore data early on
  • The difference between a painkiller and a vitamin in business
  • How to care for yourself as an entrepreneur

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Becky Wink! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Sep 18, 2018

Why metrics are important, advice for growing your sponsored content, and how to stand out to brands with Mandi Gubler.

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Welcome to episode 168 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Mandi Gubler from Vintage Revivals about a new way to organize and report on sponsored content.

How to Add More Value to Your Sponsored Content

Let’s face it: sponsored content is tough. Determining your work’s value, fostering a relationship with a brand, and actually creating valuable content is certainly not the easiest way to monetize your blog.

 

That said, it can be an extremely profitable way to monetize your site, and Mandi is here today to chat all about it.

The majority of her blogging income comes from sponsored content, so she understands how the process works and how to deliver the most valuable content possible to the brands she’s working with.

She wants to help you refine your sponsored content process and add more value to your campaigns. She’ll give you advice for standing out to a brand, choosing a project management tool, and more!

In this episode, Mandi shares:

  • How DIY blogging has changed since she started blogging
  • The common income path for DIY bloggers
  • Where the majority of her income comes from
  • How to determine your sponsored content rate
  • The problem she sees with project management tools
  • Why metrics are so important in sponsored content work
  • Advice for growing your sponsored content game
  • How to stand out to a brand
  • How to determine when you should increase your rate
  • Where you can go to learn more about sponsored content

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

If you’d like to be featured as our Reviewer of the Week in an upcoming episode of the Food Blogger Pro Podcast, leave a review for us on iTunes and include your name and blog name in the review!

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Sep 11, 2018

How to manage your time, reinvest in your blog, and invest in yourself with Jessica Gavin.

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Welcome to episode 167 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jessica Gavin about investing in your blog and yourself.

The Importance of Investing in Yourself

Jessica’s career has taken her to a lot of different places: attending culinary school, becoming a food scientist, writing a cookbook, creating an app, working with her husband, learning photography, and meeting other bloggers at conferences and workshops.

And even with all of that going on, Jessica understands a lesson that’s sometimes tough to grasp: the importance of investing in yourself. Sometimes it’s necessary to buy that extra lens, attend that workshop, or join that group because you’ll grow through that situation.

You’ll hear her talk about how she manages her time, how she formed her posting strategy, and why she chooses to reinvest in her blog and herself in this episode. Enjoy!

In this episode, you’ll learn:

  • Why she decided to not go to culinary school out of high school and decided to study food science instead
  • When she decided to start her blog
  • When she started to take the photos for her blog
  • How she manages her time
  • How she chose a posting strategy
  • Why they choose to reinvest in the blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Katams! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Sep 4, 2018

When you can expect a burst of Pinterest traffic, the ideal number of boards, and how to disclose sponsored links with Kate Ahl.

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Welcome to episode 166 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from our recent Pinterest Traffic Bootcamp.

Answering Your Questions about Pinterest

Pinterest is a complex social media that requires time and a solid strategy to see success.

That’s exactly why we held a Pinterest Traffic Bootcamp! We invited Kate Ahl, our FBP Pinterest Expert and the owner of the Pinterest management company, Simple Pin Media, to speak about strategies, building traffic, tools, and more.

We hosted a Q&A with Kate at the end of the Pinterest Traffic Bootcamp, and she answered a ton of your most important Pinterest questions around topics like hashtag best practices, board management, and the highs and lows of Pinterest traffic.

After listening to this episode, you’ll be equipped with knowledge to help you form your own successful Pinterest strategy. Enjoy!

In this episode, you’ll learn:

  • If keywords and hashtags are the same thing
  • Best practices for hashtags on Pinterest
  • If you should be using board sections
  • What the ideal number of boards is
  • If you should disclose your sponsored or affiliate links on Pinterest
  • Why your Pinterest traffic might have gone down recently
  • When you can expect a burst of traffic as a food blogger
  • What giraffe pins are and why you shouldn’t be using them anymore
  • What rich pins are and whether or not you should use them
  • What the benefits of group boards are
  • Whether or not you should delete pins
  • How videos work on Pinterest

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Lois from Polish Housewife! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Aug 28, 2018

Creating a trusted system, creating a weekly review, and getting clearer with David Allen.

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Welcome to episode 165 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with David Allen about his Getting Things Done Methodology.

Getting Things Done

Blogging comes with a never-ending to-do list. Reach out to that sponsor! Send so-and-so an invoice! Look into why my site is slow! Come up with an editorial calendar for next month!

How do you ensure that you stay productive and on top of all of your to-dos? You have a set system of principles to keep you organized and motivated.

That’s what Getting Things Done is all about. You’ll learn all about David’s productivity tips that will help you create order out of chaos in this episode!

In this episode, David shares:

  • What the GTD methodology is
  • What the five steps are
  • What it means to get clearer
  • How to do nothing
  • What mind like water means
  • How to create a trusted system
  • What lists you should use to get things done
  • What the 2-minute rule is
  • What it means to gather all of your open loops
  • Why a weekly review is valuable
  • What an “in basket” is

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Lauren from Lillian Dora! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Aug 21, 2018

Advice for bloggers, starting a business, and publicizing income with Bjork Ostrom.

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Welcome to episode 164 of the Food Blogger Pro podcast! This week, we’re playing an episode from The Businessese Influencer Marketing Podcast.

In this episode, Bjork chats with Danielle Liss about trends in blogging, how they started all of their businesses, why they decided to write about their income on Pinch of Yum, and so much more! You’ll also learn about his favorite books and whether he’s a Mac or PC guy.

In this episode, Bjork discusses:

  • How he and Lindsay transitioned into entrepreneurship
  • How Food Blogger Pro started
  • Why it’s important to fulfill a need
  • How Nutrifox and WP Tasty started
  • 1% infinity and advice for bloggers

Thanks to our Reviewer of the Week, Emily! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Resources:

Get the resources for this episode here: https://www.businessese.com/episode48/

Aug 14, 2018

When Gutenberg is coming and how you can prepare for this WordPress update with Raquel Smith.

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Welcome to episode 163 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Raquel Smith from WP Tasty about WordPress’ new Gutenberg update.

What WordPress’ Gutenberg Update Means for You

If you’re running your blog on WordPress, chances are you’ve heard of Gutenberg. Gutenberg is WordPress’ new WYSIWYG post editor, and it’ll be a part of WordPress core before we know it.

But will this new way of editing impact you and your posts? You betcha. And Raquel is here to talk all about what you can expect once Gutenberg is live on your site.

Between setting up a staging site to test your plugins to understanding what blocks are, this episode will get you prepared for the Gutenberg release later this year!

In this episode, Raquel shares:

  • Why version 1.6.0 is an important update for Tasty Recipes
  • What a CMS is and what open-source means
  • Why people self-hosted WordPress sites are beneficial
  • What Gutenberg is
  • What blocks are
  • When we should expect to see Gutenberg
  • How you can prepare for Gutenberg

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Kim from Kickass Baker! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Aug 7, 2018

Being Spock, understanding masterminds, and charging to facilitate a mastermind group with Andy Traub.

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Welcome to episode 162 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Andy Traub about masterminds.

The Power of Masterminds

A “mastermind group” might be one of those “buzz-terms” for influencers, but they can be a powerful way to build a community, collaborate with like-minded entrepreneurs, and even contribute to your income stream.

Andy is here today to chat about how to acquire committed members to your mastermind group, how to provide what your group needs, and how to develop deep and meaningful relationships with your group. Plus, he’s sharing the details about his new mastermind course and podcast!

In this episode, Andy shares:

  • Why he’s a “Spock”
  • Why you shouldn’t fit in others’ stories
  • What two things every person in a mastermind must have
  • What a mastermind group actually is
  • How mastermind groups work
  • How to figure out how much to charge for your mastermind group

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Ben from Ramshackle Pantry! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 31, 2018

Opening a business bank account, learning from profit and losses, and what the new US tax law means for you with Ben Sutton.

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Welcome to episode 161 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Ben Sutton from Mazuma about bookkeeping and taxes for bloggers.

Blog Business 101: Understanding Your Accounting

I know. Accounting, bookkeeping, and taxes aren’t the most exciting topics.

That said, they’re necessary to understand if you’re running your own business. And Ben is here to make it all way more approachable.

By tracking your expenses, profits, and losses, you can understand more about what’s working for your business and alleviate stress come tax season. You’ll learn why having a separate bank account for your business is helpful, how to start separating your expenses, and more!

In this episode, Ben shares:

  • Why he started his business
  • When you should think about opening a separate bank account for your blog
  • How specific should you be when categorizing your expenses
  • How you should start tracking your expenses
  • How you can use your profit and losses to help you understand your business
  • How to start separating your expenses
  • When you should start looking into forming an S-Corp
  • What the new tax law means for you

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Alicia from Daily Ration! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 24, 2018

Monetization strategies, thriving on social media, and ignoring comparison with Bjork Ostrom.

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Welcome to episode 160 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing a recording from our most recent Live Q&A on Food Blogger Pro.

A Sneak Peek into an FBP Live Q&A

You are getting a sneak peek into one of our favorite perks that comes with a Food Blogger Pro membership: Live Q&As!

We hold a Live Q&A for our members every month, and they’re a chance for our members to get answers to their toughest blogging questions…live.

Our Q&As are the perfect opportunity to invite our experts to chat about a specific topic, but they’re also great for picking Bjork and Lindsay’s brains.

This month’s Q&A was an “Ask Bjork Anything,” and Bjork answered our members’ questions about email lists, photography, monetization strategies, and more. Enjoy this sneak peek into Food Blogger Pro Live Q&As!

In this episode, you’ll learn:

  • How Bjork and Lindsay monetized Pinch of Yum in the early days
  • The difference between profit and revenue
  • Strategies for new bloggers who want to reach out to brands
  • How to handle new social media platforms like IGTV
  • The ideal Pinterest image size
  • How Lindsay stores her photography props
  • The best ways to grow your email list
  • How Pinch of Yum started to build a team
  • How to not get discouraged while you’re growing your blog
  • How to promote products on your blog
  • What you should do with old content
  • How we set up our bootcamps

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Madison from A Joyfully Mad Kitchen! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 17, 2018

Ways to pursue business growth and differentiating your income with Mark Daoust.

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Welcome to episode 159 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Mark Daoust from Quiet Light Brokerage about testing new income streams and spending money to make money.

Different Ways to Create an Income Online

As an influencer, you have access to a ton of different ways to monetize your blog. And possibly some ways you haven’t even considered.

Mark is here to chat about those ways and to give you a better understanding of how online businesses can differentiate themselves. Between understanding how valuable your company truly is to figuring out the right ways to sell your products to finding out what your readers are craving, Mark’s tips will help you create an established, sustainable business online.

In this episode, Mark shares:

  • What it was like starting his own podcast
  • How to understand how much your business is worth
  • What SaaS businesses are
  • What ecommerce sites are and how to monetize them
  • Ways you can spend money to make money
  • What FBA stands for
  • How to add an additional income stream to your business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Sara from Real Balanced! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 10, 2018

How to batch-create Instagram posts, improve your photography, and build a following with Lise Ode.

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Welcome to episode 158 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Lise Ode from Mom Loves Baking about growing her Instagram following.

How to Grow Your Instagram Following to 100k

Growing your social media following sometimes feels like an impossible goal, but Lise has figured out the trick to quickly and authentically grow her Instagram following.

Her Instagram account, @momlovesbaking, now has 100K followers. And that’s after having just a few thousand followers a few months ago.

Lise will talk about the course that helped skyrocket her Instagram following, how she improved her photography skills, and the story behind her first post to ever go viral. If you’re looking for ways to increase engagement and growth on your Instagram account, you’ll learn a lot from this episode!

In this episode, Lise shares:

  • How her husband helped her start her blog
  • How her business has transitioned
  • How she improved her photography
  • The most important photography tips she learned
  • Why she focused on intentionally growing her Instagram account
  • How she grew her Instagram following and engagement
  • How she batch-creates her Instagram posts
  • How she works with influencer companies

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Kate from Tasty Seasons! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 3, 2018

Thinking about your person, treating Pinterest as a unique platform, and evaluating Pin success with Kate Ahl.

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Welcome to episode 157 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Kate Ahl from Simple Pin Media about treating Pinterest as a long-term game and generating conversions.

More Clicks, Subscribers, and Sales with Pinterest

Sharing your content on Pinterest is almost like being in a relationship.

You have to show your commitment by giving it attention every single day. You need to completely understand your audience and give it what it needs. You need to face your challenges head-on in the hopes of creating a thriving, flourishing, and active connection.

If it sounds like a lot, it is. But Kate is here help. She’s chatting about prioritizing your Pinterest efforts for maximum clicks, subscribers, and sales. You can grow your blog and business with Pinterest, and this episode will teach you how.

In this episode, Kate shares:

  • The challenges you should keep in mind when dealing with Pinterest
  • Why Pinterest is a long-term game
  • Why you need to treat Pinterest as a unique social platform
  • Why you need to think about “your person” on Pinterest
  • What’s most important on Pinterest
  • How large your “long pins” should be
  • How hashtags work on Pinterest
  • How she gains clients
  • How to evaluate your pin success
  • How to leverage your other social channels for Pinterest success

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Katie from 24 Carrot Life! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jun 26, 2018

Prioritizing your work, choosing a focus, and leading a healthy life with Liz Della Croce.

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Welcome to episode 156 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Liz Della Croce about balance, health, and focus.

Building a Healthy Blog and a Healthy Life

Running your blog as a business takes a lot of balance. Especially if you have a well-rounded approach to health in mind.

Between her journey through weight loss to growing her blog into a profitable business, Liz has figured out how to keep a healthy balance in both her personal and professional lives. You’ll learn about her work processes, her approach to balance, and how she prioritizes her work in this interview. Enjoy!

In this episode, Liz shares:

  • How she started her blog
  • Her advice for exercise
  • How to maintain a healthy lifestyle
  • Why she focuses on one task at a time
  • How she prioritizes her work

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Bet from Bet on Dinner! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Jun 19, 2018

Keeping a long-term mindset, "What I don't do" lists, and connecting with others with Bjork Ostrom.

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Welcome to episode 155 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about important ways to overcome blogger burnout.

Keeping it Fresh and Avoiding Burnout

Burnout happens to everyone, so it’s helpful to have a few tips and tricks in your back pocket for when that feeling strikes.

That’s why Bjork’s here today. He’s talking about the seven burnout-fighting tips he implements in his own life. Between an efficient way to take a weekend trip to finding the perfect coffee shop when you want to switch up your work environment, this episode will equip you tools to knock out your blogger burnout.

In this episode, Bjork shares:

  • Why he has a long-term mindset
  • Why you should view everything as an experiment
  • Why you should unplug once in a while
  • Why it’s helpful to switch up your work atmosphere
  • How to make “what I do” and “what I don’t do” lists
  • Ways to meet up with others
  • Why it’s important to switch it up

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Katie from Healthy Seasonal Recipes! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Jun 12, 2018

The subtleties of still life photography, the importance of textures, and how to layer with Rachel Korinek.

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Welcome to episode 154 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Rachel Korinek from Two Loves Studio about improving your food photography with five powerful tips.

5 Tips to Improve Your Food Photography

Spend five seconds on Rachel’s photography site, Two Loves Studio, and you’ll know that she knows photography.

Rachel understands the important role food photography plays in the growth of any kind of food-based business. The saying, “Eat with your eyes” is much more true when your colors look real-to-life, your composition is authentic, and your prop choices make sense.

From lighting to editing to color theory, Rachel explains these principles in detail on her blog, and she’s here today to share five important tips that can improve your food photography.

In this episode, Rachel shares:

  • Why still life photography is difficult
  • What a food stylist does
  • Why it’s helpful to work with a team
  • Why textured backgrounds are helpful
  • How to capture shadows
  • What negative fill is and how to work with diffused light
  • Why layering is important in still life photography
  • What color theory is
  • The tools she recommends to have on hand

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Julie from Julie’s Eats and Treats! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Jun 5, 2018

Evaluating your current reality, examining your past work, and becoming an effective leader with Kevin Waldron.

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Welcome to episode 153 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Kevin Waldron about being an effective business owner and achieving the life you want.

Playing the Game of Business

Kevin isn’t just a business coach, he’s Bjork’s business coach! He’s in the business of helping people evaluate their current business situation and giving them actionable ways to get to where they want to be.

In this episode, Kevin talks about how you can play the game of business to get what you want. You’ll learn how to evaluate what you should be doing more of and, more importantly, what you shouldn’t be doing as you grow into an effective leader and business owner.

Let’s dive in!

In this episode, Kevin shares:

  • How he knew he wanted to be an entrepreneur
  • The moment he became an entrepreneur
  • How he approaches selling a business
  • Why you might want to infuse your personality into your business
  • What it’s like to no longer own your business
  • How he found his sweet spot
  • How he describes what he does to other people
  • The most common things he addresses as a business coach

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Oriana from Mommy’s Home Cooking! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 29, 2018

Dealing with burnout, making the tough decisions, and generating income your way with Carrie Forrest.

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Welcome to episode 152 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Food Blogger Pro member, Carrie Forrest, about 6 big mistakes that she made over her 9 years of blogging.

6 Blogging Mistakes Made By a Veteran Food Blogger

Today’s podcast is extra special because we’re featuring a Food Blogger Pro member, Carrie from Clean Eating Kitchen!

Carrie has been blogging for nine years, and as you can imagine, she has learned a lot about her readers, the blogging industry, and herself in that time.

And that’s why she’s here today. Between learning the hard truth about what happens when you change your URLs to alienating her audience, she’s sharing the top 6 mistakes she made and how you can avoid making them yourself.

In this episode, Carrie shares:

  • What it was like blogging 9 years ago
  • What burnout was like and why it made her want to quit blogging
  • How she made the tough decisions about her blog
  • What she learned from alienating her audience
  • How she fixed her broken links
  • How she refined her photography style

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Karen from Seasonal Cravings! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 22, 2018

When it's time to take a break, how to change your mindset, and what's next for her blog with Stephanie Wise.

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Welcome to episode 151 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Stephanie Wise from Girl Versus Dough about stepping away from blogging and pivoting her focus.

Designing Your Lifestyle

When running a business online, it’s easy to experience burnout. Stephanie is familiar with the feeling; she actually stopped blogging at Girl Versus Dough for the majority of last year.

In that time, she focused on her family and reevaluated what made her love blogging in the first place.

Now that she’s back to blogging, she views the process of producing content in a new light. She’ll talk about what’s next for her and her blog, as well as her advice for others who are thinking about pivoting.

In this episode, Stephanie shares:

  • Why she decided to stop blogging
  • When she realized it was time to take a break
  • How her mindset has changed
  • What’s next for her, her brand, and her home life
  • How she deals with pushback
  • Her advice for others who are thinking about pivoting

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Alyssa from Simply Quinoa! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 15, 2018

We're celebrating our 150th episode with a fun Q&A with Bjork. You'll learn about his management style, why he loves Minnesota, how they're A/B testing on Pinch of Yum, and more.

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Welcome to episode 150 of the Food Blogger Pro podcast! This week on the podcast, Bjork is in the hot seat, and he chats about his favorite music, how he formed his management style, and his favorite Pinch of Yum recipe.

Get to Know Bjork Ostrom

Happy 150th episode day!! We’re so honored and thrilled to have you listening along to the Food Blogger Pro Podcast each week, so to celebrate, we’re publishing a fun Q&A episode with our fearless leader, Bjork Ostrom.

We’ll focus on some business and blogging questions, and then dig into the personal stuff and discover more about Bjork’s music career (!!!) and his unconventional favorite Pinch of Yum recipe.

This interview was a lot of fun, and we really hope you enjoy it!

In this episode, Bjork shares:

  • What his most memorable podcast episode is
  • If there was ever an episode that inspired him to change a part of his business
  • How he overcomes roadblocks
  • How they’re using A/B testing on Pinch of Yum
  • His and Lindsay’s AIM screen names
  • The books he most recommends
  • Why he loves living in Minnesota
  • What he likes to listen to on Spotify
  • How his music career helped shape his future careers
  • What his favorite Pinch of Yum recipe is
  • How it feels to have 150 episodes in the books

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Angel from Cheftographer! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 8, 2018

How SEO works on Pinterest, how often you should be pinning, and the optimum size for pins with Yuka Ohishi.

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Welcome to episode 149 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Yuka Ohishi about optimizing your posts for Pinterest.

How to Get Your Content to Stand Out on Pinterest

Pinterest can be one of the biggest sources of traffic for food bloggers, so it’s important to optimize your posts, descriptions, and photos for Pinterest success.

That’s why Yuka is here today. She has worked at Pinterest for a few years, and she knows the ins and outs of the platform. She’ll answer some of our members’ most common Pinterest questions like how big your pins should be, how hashtags work, how to optimize Pinterest descriptions, and so much more.

If you’re looking for ways to improve your Pinterest efforts, this episode is for you!

In this episode, Yuka shares:

  • How she started working with Pinterest
  • How often you should be pinning
  • Why the new profile will help you customize your presence on Pinterest
  • Whether or not you should use rich pins
  • How SEO works on Pinterest
  • How to optimize your Pinterest descriptions
  • How hashtags on Pinterest work
  • The ideal size for long pins
  • How to get more traffic from Pinterest

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Sara from Vegan Chickpea! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 1, 2018

How to craft your ideal day, why you should beta test your idea, and how to launch a course with Steph Jones.

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Welcome to episode 148 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Steph Jones from Steph Yoga about realizing there needed to be a change in her career and how she made that change happen.

Pivoting to Find Success

Sometimes we think we know exactly what we want to be doing in life, only to learn that it’s not as fulfilling as we had hoped.

That’s the exact situation that Steph found herself in when she realized that there needed to be a change. She decided to become a yoga instructor and wanted to take her passions to an online platform.

Fast forward through a lot of work, testing her idea, and building her site, she now has a thriving yoga membership workout site that helps its members transform their health and bodies through yoga. You’ll learn all about how she found her passions and built her business in this interview.

In this episode, Steph shares:

  • What she did before she built her own business
  • How she realized that she needed a change
  • How she became a yoga instructor
  • Why she decided to build a food blog
  • How to craft your ideal day
  • How she beta tested her idea
  • How she launched a waiting list
  • Why a drip campaign was helpful
  • How she knew she was ready to launch
  • Why an open / closed enrollment format works for her

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Alexa from Girl in Healing! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

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