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The Food Blogger Pro Podcast

The Food Blogger Pro Podcast helps both aspiring bloggers and seasoned bloggers alike in creating a beautiful, functional, and profitable blog.
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Feb 20, 2018

Understanding your stats, owning your niche, and optimizing your content with Ashley Ward.

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Welcome to episode 138 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Ward from SEMrush about optimizing the content on your website.

How to Get the Most Out of Your Content

Content is the core of your blog, but how do you know you’re getting the most out of the recipes and posts you publish?

That’s why Ashley is here. She explains that there’s a lot you can do with your content after you set it live. Between evaluating your stats and forming strategies, optimizing your content can happen in different forms. If you’ve wanted to learn how to own your niche or use your competitors when creating content, this episode is for you!

In this episode, Ashley shares:

  • How she got started as a corporate speaker
  • What SEMrush is
  • What PPC is
  • How to be strategic with your stats
  • How to use your competitors when creating content
  • How you can own your niche
  • How long you should wait before looking at metrics

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Holly from A Baker’s House! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Feb 13, 2018

How to build a self-promoting app, how to find a developer, and what to look for in an agency.

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Welcome to episode 137 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Trey George about building, developing, and managing apps.

One Million App Downloads in One Year

Building an app can be an exciting addition to your online business, and Trey is a pro at managing apps at A Color Story.

Trey has had a hand in building four apps for the A Beautiful Mess brand (the A Beautiful Mess app, Party Party, A Color Story, and A Design Kit), and he has quickly learned what works, what doesn’t, and what’s important to consider when building an app. If you’ve ever thought about building an app for your blog, this episode is for you!

In this episode, Trey shares:

  • How he got started managing the A Beautiful Mess app
  • How to charge more for your work
  • How the A Beautiful Mess app was self-promoting
  • Why hashtags were important for growth
  • What to look for in an agency
  • How to find an app developer
  • His experience with in-app purchases

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Anushree from Simmer to Slimmer! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Feb 6, 2018

How to run ads on a recipe print page, optimize images for search results, and set Pinterest descriptions with Raquel Smith.

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Welcome to episode 136 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Raquel Smith about how optimize search results on Google and Pinterest.

Optimizing for Search Results on Google and Pinterest

Structured data, optimization, and rich snippets are common things for bloggers to think about, but just because they’re common doesn’t mean they’re easy to understand.

If SEO talk is enough to make your head spin, you’re not alone, so Raquel is here to make recipe SEO much more approachable and understandable. She has managed the development of WP Tasty’s two WordPress plugins, Tasty Recipes and Tasty Pins, and you’ll learn how these plugins can have a major impact on your recipes.

In this episode, Raquel shares:

  • How she get started with Food Blogger Pro
  • The difference between WP Tasty and Tasty Recipes
  • What a recipe plugin is and why it’s important
  • What Googlebot is
  • How to run ads on a recipe print page
  • What rich snippets are and how they’re different from rich cards
  • How to optimize images for search results
  • What Gutenberg is
  • If you need to optimize for everything
  • The problem that Tasty Pins is solving
  • Why a blogger might hide an image from a post

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Lauren from Zestful Kitchen! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Jan 30, 2018

How to launch a membership site, name a blog, and hire a team with Bjork Ostrom.

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Welcome to episode 135 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Dishing with Delishes podcast.

In this episode, Bjork chats with Elaine about starting Pinch of Yum and Food Blogger Pro, building a team, and developing plugins. You will also learn how Lindsay and Bjork met. Spoiler alert: they’re high school sweethearts!

Thanks to our Reviewer of the Week, Kate from Gift of Hospitality! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

In this episode, Bjork discusses:

  • What he and Lindsay did before food blogging
  • How they met - How they decided on the Pinch of Yum name
  • When they decided to hire a team
  • The difference between contracted workers and employees
  • How they launched Food Blogger Pro
  • What’s included in a Food Blogger Pro membership
  • Why they decided to publish their income reports
  • How WP Tasty started

Resources:

Jan 23, 2018

Comparison, how to juggle a blog and a full-time job, and cookbook deals with Sally McKenney.

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Welcome to episode 134 of the Food Blogger Pro podcast! This episode is a special FBP Rewind episode where we’re rewinding to one of our first and most popular episodes with Sally McKenney from Sally’s Baking Addiction.

Creating Success

If you haven’t been over to Sally’s Baking Addiction yet, you are certainly missing out. Sally creates baked goods to swoon over - from cheesecake to brownies to pies, and everything you can imagine with funfetti. She’s also a whiz when it comes to blog success. Sally took her blog from zero to hero (read: full time job) in just two years. She is now the author of three cookbooks, Sally’s Baking Addiction, Sally’s Candy Addiction, and Sally’s Cookie Addiction.

If you dream of taking your hobby blog to full-time status, this episode is not to be missed!

In this episode, Sally shares:

  • Why comparing your baby blog to the big guns is not a good strategy
  • What she attributes to her rapid success (hint: it’s not luck!)
  • How she juggled her full-time job and growing her food blog
  • How she got a cookbook deal - and kept up her blog while writing it
  • Where her traffic comes from
  • And the advice she would give herself back when she started her blog

Resources:

Thanks to our Reviewer of the Week, Theodore Leaf from theodoreleaf.com! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jan 16, 2018

Voice searches, nofollow links, featured snippet mismatches, and on-page optimization with Casey Markee.

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Welcome to episode 133 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Casey Markee about the changing landscape for online searches, recipe cards, and more.

Optimizing Your Blog’s SEO

We’re so excited to welcome FBP SEO Expert, Casey Markee, back to the podcast today! At his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, and unnatural link issues for food blogs, and he is one of our go-to resources for all things recipe SEO.

SEO can be confusing, but this episode will help you understand nofollow links, optimization (both on-page and off-page), the mobile-first index, and more. So grab a pencil and paper, and let’s jump in!

In this episode, Casey shares:

  • How he got into food and recipe SEO
  • Why SEO is important
  • What on-page optimization means and why it’s different from off-page optimization
  • When you should use nofollow links
  • What the mobile-first index is
  • When long-form and short-form content is best
  • What recipe cards and the mobile carousel is
  • What JSON-LD is

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Gaby from Veggie World Recipes! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Jan 9, 2018

Why your story is important to your brand, how to figure out your brand position, and how to find information about your audience with Laurie Buckle.

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Welcome to episode 132 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Laurie Buckle from CookIt Media about the importance of the story behind your brand.

Perfecting Your Story and Your Brand

Laurie has an acute understanding of the power of story. Your brand’s story is the reason why your brand exists, and it helps facilitate a connection with your readers that creates loyalty throughout your blogging career.

Over at CookIt Media, Laurie helps bloggers solidify their stories and brands. She believes that story is the best communication tool that you can use, and she’s here to speak about how you can discover and perfect your own brand’s story.

In this episode, Laurie shares:

  • Why stories are so important
  • How she got started with CookIt Media
  • What your brand position is
  • How to find information about your audience
  • How to determine your target audience

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jan 2, 2018

Clarifying your why, finding gratitude in all things, and knowing it's possible with Bjork Ostrom.

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Welcome to episode 131 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about setting goals for the new year.

Three Ways to Set Smarter Goals in the New Year

Have you ever set a goal for the new year and not followed through? We’ve all been there.

Bjork is here to help you with three mental frameworks that will help you make smarter goals and keep you motivated in the new year. Between understanding why you’re setting a specific goal to why it’s important to practice gratitude, this episode will help you strategically and intentionally create goals to help you and your business grow.

In this episode, Bjork shares:

  • What SMART goals are
  • Why it’s important to understand why you’re setting a specific goal
  • Why gratitude is so important

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

 

Dec 26, 2017

Creating an avatar, securing brand sponsorships, and why you should follow-up with brands after a campaign with Jenny Melrose.

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Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jenny Melrose about making the transition to being an entrepreneur, connecting with brands online, and using a website that helps you price your sponsored content.

Creating a Full-Time Income from Sponsored Content

Sponsored content is a popular way for bloggers to monetize their businesses. You partner with a brand, create posts promoting their products, and then you’re paid based on a rate you negotiate.

If it seems like a lot of work, it is. But on top of that work, how do you make sure that you’re producing content that’s of value to the brands you’re working with?

That’s where Jenny’s expertise comes in. She has cracked the code on creating awesome sponsored content that is both on-brand and useful to the companies you’re working with. Her tips on creating an avatar, staying true to your voice, and pitching the right people can all help you earn an income from sponsored content work.

In this episode, Jenny shares:

  • Why she started The Melrose Family
  • How she created an avatar
  • Why it’s important to pay attention to your reader demographics
  • How to find the right contact for the brands you want to work with
  • When to pitch a brand
  • How she secures brand sponsorships
  • The difference between PR agencies and working with a brand directly
  • Why you should follow-up with brands after a campaign
  • What tool she uses to keep track of her campaigns
  • What tool you can use as a guideline for your sponsored content rates

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Dec 19, 2017

How to blog while writing a cookbook, the importance of user experience, and how to approach your brand and business with David Lebovitz.

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Welcome to episode 129 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with David Lebovitz about how to develop the ability to stick with it, a lesson that helped him build his brand, and his a-typical approach to blogging analytics.

Forging Your Own Path

1999 was a big year for David; he left his job as a pastry chef to write his first cookbook, Room for Dessert and started a recipe blog. Little did he know that he was becoming one of the pioneers of the food blogging industry!

From there, David moved to Paris, wrote a few more cookbooks, and learned how to do what he loves while providing value to his readers. You’ll learn about his philosophy on email etiquette, his favorite social media platform, and why his blog is so important to his cookbook-writing process.

In this episode, David shares:

  • Why recipe development is an ongoing process
  • How to pronounce “L’appart” and why he chose it as a book title
  • What it was like to be one of the first food bloggers
  • How he approaches his brand and business
  • The important word he learned when he moved to Paris
  • Why he doesn’t look at his Google Analytics
  • What his favorite social media platform is
  • Why it’s important to think about user experience

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Dec 12, 2017

Important Google tools, switching to https, and how to perform effective keyword research with Katy Widrick.

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Welcome to episode 128 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Widrick from Make Media Over about marketing strategies, search engine optimization, and Google tools that can help you refine your blog.

Maximizing Your Blog’s Potential

Katy got her start in television news, but she realized that her love was actually behind-the-scenes. Content creation, writing an email newsletter, consulting, and helping others start their blogs - that’s where Katy thrives.

She started her business, Make Media Over, a managed services and consulting business, to help start-ups and developed brands with online and influencer marketing. She helps her clients understand and use marketing funnels, SEO tools, and social media platforms to grow their following and increase engagement. Learn some of her tips and tricks in this interview!

In this episode, Katy shares:

  • Why switching to https is important
  • What “mixed content” means
  • How she started her business
  • Why you should be using Google Search Console
  • How you can help nudge people to click through to your post
  • How to use Pinterest for SEO

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Dec 5, 2017

What publishers look for when they're signing an author and how you get paid as an author with Maria Ribas.

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Welcome to episode 127 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Ribas from Cooks & Books about what you could be doing today to set you up for a future book deal.

How to Land a Book Deal

Maria is a literary agent, which means that she represents the interest of authors in the book publishing process. She has a lot of experience working with cookbook authors, and she started a blog, Cooks & Books, to teach others what she’s learned.

This episode is perfect for the bloggers who are interested in publishing a cookbook. Maria and Bjork cover the whole book publishing process in detail, from understanding who your true fans are to figuring out how to pitch to a publisher.

In this episode, Maria shares:

  • What a literary agent does
  • How to analyze your book idea
  • What to consider when pitching your idea
  • How long a typical cookbook publishing process will last
  • The difference between an advance and royalties

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Nov 28, 2017

How to grow a sustainable, profitable, and audience-driven business with Sean McCabe.

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Welcome to episode 126 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Sean McCabe about how to grow a sustainable, profitable, and audience-driven business.

Fueling Your Passion with Your Day Job

Turning your passion into your day job. That’s the dream, right?

Not so fast. Sometimes it’s better to have a day job outside of your passions, and Sean is here to tell you why.

In addition to this lesson, Sean also explains why investing in your audience is one of the most important decisions you can make when building your business.

Learn how to grow your sustainable, profitable, and audience-driven business in this interview.

In this episode, Sean shares:

  • How to build an audience-driven business
  • How to balance a passion and full-time job
  • How he found his focus and then expanded into other areas
  • Why it’s important to document the process
  • How he defines success
  • How to make sure you’re heard
  • The common characteristics of your community members
  • Why you should curate what you share

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Nov 21, 2017

The common characteristics of chefs, how to diversify your online income, and what it takes to make it as an entrepreneurial chef.

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Welcome to episode 125 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Shawn Wenner and Chris Hill from Entrepreneurial Chef about the common characteristics of chefs, how to diversify your online income, and what it takes to make it as an entrepreneurial chef.

Monetizing as an Entrepreneurial Chef

Being an entrepreneur isn’t always easy. In fact, it’s often really really tough. Especially when food is involved.

That’s why Shawn and Chris started Entrepreneurial Chef: to provide tools and resources for food entrepreneurs so that they can grow successful brands and businesses. They’ve built a brand around their own skills to help others in the food space monetize, serve customers, and pursue their dreams.

In this episode, Shawn and Chris share:

  • How they got their start in food
  • How they met and started working together
  • The common traits of chefs
  • How powerful trust is in a partnership
  • Creative ways to monetize
  • How to become a restaurateur

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Nov 16, 2017

How they left their full-time jobs, how they got their start blogging, and why a desire to learn is so important.

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Welcome to episode 124.5 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Keck from Palate Passion Purpose and Ben Myhre from Ramshackle Pantry.

How Two Food Blogger Pro Members are Pursuing Their Passions and Following Their Dreams

We’re so excited about this bonus episode! Today we’re featuring two of our members: Katy Keck and Ben Myhre. They’re living the food blogging dream: blogging full-time, connecting with readers, and creating content every week.

Hear them talk about leaving their full-time jobs, growing their blogs, and more, covering the ups and downs of blog and business ownership. Plus, they share how they’ve used the fundamentals learned on Food Blogger Pro on their own blogs.

In this episode, Katy and Ben share:

  • How Katy got her start in food
  • How Katy has grown her brand
  • What Katy’s favorite parts of Food Blogger Pro are
  • How Ben got his start blogging and cooking
  • Why a passion to learn has been so important to Ben’s growth
  • How Ben decided it was the right time to leave his full-time job
  • What Ben’s biggest learning curve was

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Nov 14, 2017

Why you should start gratitude journaling, the benefits of meditation, and how to cultivate awe with UJ Ramdas.

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Welcome to episode 124 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with UJ Ramdas from Intelligent Change about why you should start gratitude journaling, the benefits of meditation, and how to cultivate awe.

How to Level Up Your Life

If you’re interested in the self-improvement space, you’ve probably read about the power of having a morning routine. That’s exactly why UJ helped start Intelligent Change and the Five Minute Journal.

The Five Minute Journal is designed to help you make positive changes in just five minutes in the morning and five minutes at night. UJ believes that the Five Minute Journal is a simple way to focus on the good, become more mindful, and live with intention. Learn how you can apply the principles in your own life today.

In this episode, UJ shares:

  • Why he started Intelligent Change
  • What gratitude journaling is
  • How to use the Five Minute Journal
  • What his morning routine looks like
  • The benefits of meditation
  • How to cultivate awe
  • Why we sometimes don’t reach our goals
  • How to go through a process of self-discovery

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

 

Nov 7, 2017

Why you should consider your audience's needs above your wants, how to write a strong social media bio, and questions you can ask yourself about your brand with Phil Pallen.

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Welcome to episode 123 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Phil Pallen about refining your brand, strengthening your social media presence, and considering your audience’s needs.

Why Every Blogger Needs to Own Their Brand

While his title is Celebrity Brand Expert, Phil says that he’s in the business of crafting first impressions.

And that’s exactly what your brand is: a reader’s first impression of you and your business.

Phil knows exactly how important a solid understanding of your brand is for your blog, and he has helped dozens of people and businesses refine their brand, create goals, and spruce up their social profiles. He’ll give you ideas about how you can fine-tune your brand so that you’re noticed and remembered.

In this episode, Phil shares:

  • What it’s like behind-the-scenes of TV interviews
  • How to write a solid social media bio
  • Why others’ needs are more important than what you want
  • Why photography is key
  • His tips for Bjork’s personal brand

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 31, 2017

What "mobile-first" means, tips for making your website fly, and why you might choose to use a framework with Lauren Gray.

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Welcome to episode 122 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Lauren Gray from Once Coupled about mobile-first considerations, site speed recommendations, and theme frameworks.

Site Speed in a Mobile-First World

Mobile-first, frameworks, photo size, https…you’ve probably heard these terms in the blogging space before. And the words alone are enough to make your head spin.

Developer and Food Blogger Pro Expert Lauren Gray is a pro at helping you make these tech decisions for your blog. And while they might seem like small decisions, they really will have a big impact on your site’s usability, search engine ranking, and workflow. This episode focuses on why you should start thinking about making these decisions for your business.

In this episode, Lauren shares:

  • How she started her company
  • The difference between developers and designers
  • Why she likes using a framework
  • What “mobile-first” means and why it’s different than “mobile friendliness”
  • How site speed is measured
  • How you should size your blog photos
  • How to think about automating certain tasks
  • Why it’s important to start thinking about switching to https

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 24, 2017

Finding your path, starting new ventures, and solidifying your brand with Emma Chapman.

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Welcome to episode 121 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Emma Chapman from A Beautiful Mess about starting new ventures, solidifying your brand, and finding your path.

How to Overcome Your Failures and Find Success

Blogging and business ownership wasn’t always one of Emma’s goals. In fact, right after college, she decided to move to Hollywood to start an acting career. When that career path didn’t work out, she didn’t give up; instead she changed her focus and worked to build a job she loves.

Now as Founder & CEO of A Beautiful Mess, Emma focuses on building brands, creating apps, writing books, and producing content. Learn how she shaped her career after starting in a place of uncertainty.

In this episode, Emma shares:

  • How she decided to move to Hollywood
  • How she learned about herself and grew after college
  • How to change your focus
  • What her role is at A Beautiful Mess
  • How they decided to make their first hire
  • How they decided to focus solely on their blog
  • Why they’re so personal on their blog
  • How they developed different brands
  • How they test new product ideas
  • Why they run two different companies

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 17, 2017

How to reinvent yourself, become an authority figure, and invest in your business with Dorie Clark.

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Welcome to episode 120 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Dorie Clark about her new book, Entrepreneurial You.

How to Shape Your Own Career Destiny

Becoming an entrepreneur and working on your side gig can be tough, but by understanding and applying a few different strategies, you can build the business you dream of.

Dorie’s new book Entrepreneurial You is a “blueprint for professional independence.” In it, she talks about just how important it is to have a strong brand when you’re building a business, how to become an expert and be trusted, and how that can help you sell your products and services. This podcast episode dives deep into the principles Dorie teaches in her book and shows you how you can take action on developing your business today.

In this episode, Dorie shares:

  • How to monetize because of something
  • How her entrepreneurial story ties into her books
  • How to reinvent yourself
  • How to become an authority in a certain area
  • The priorities of industry experts
  • Why an email list is so important
  • The tools she uses to grow her email list
  • The best investment you can make in your business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 10, 2017

How to deal with competition, the benefits of using a framework, and how to practice minimalism with Brian Gardner.

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Welcome to episode 119 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Brian Gardner from StudioPress about building his business, dealing with competition, and practicing minimalism.

How an Accidental Entrepreneur went from $0 to $80,000 in Five Months

Brian was the pioneer of premium WordPress themes, and it happened a bit by accident. He was balancing a full-time job and his WordPress theme business at the same time. But once he realized that it would be “financially irresponsible” to work both jobs, he decided to jump head-first into his WordPress business.

From there Brian built StudioPress, which powers over 500,000 WordPress sites with its Genesis Framework. Learn how he dealt with competition, how he built his business, and why it’s helpful to use a framework and child theme for your blog.

In this episode, Brian shares:

  • How he went from working at an architecture firm to becoming an online entrepreneur
  • How he got started working with WordPress
  • The mistakes he made when he built his business
  • How he dealt with competition
  • Why it’s helpful to use a framework and child theme
  • How he practices minimalism in his business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 3, 2017

How to understand your brand, adapt for your different audiences, and develop a product line with Gaby Dalkin.

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Welcome to episode 118 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Gaby Dalkin from What’s Gaby Cooking about understanding your brand, developing a product line, and working with a team.

How to Discovering Your Brand Can Help you Grow

Gaby’s blogging story isn’t the typical blogging story. She started as a private chef for Jessica Simpson, built a team, and even worked with Williams Sonoma on a product line. Oh, and she also managed to build a hugely successful food blog, What’s Gaby Cooking.

But all of her success is rooted in a strong understanding of her personal and blog brand. She has an acute understanding of her audiences across all of her platforms, and that understanding influences how she interacts with those audiences.

In this episode, Gaby shares:

  • How she got interested in food
  • How she got hired as a private chef for Jessica Simpson
  • What it was like working with a brand consultant
  • Her advice for doing live content
  • How she keeps organized
  • What it’s like working with a team
  • How she decides how personal to get on her blog and social channels
  • How she launched a salsa line with Williams Sonoma
  • Her advice for working with a brand manager

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 26, 2017

Launching a meal planning site, learning how to adapt with a changing industry, and working with brands with Maria Lichty.

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Welcome to episode 117 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Lichty from Two Peas and Their Pod about how blogging has changed in the past 10 years.

How to Sustain a Successful Blog for 10+ Years

When Maria started blogging at Two Peas and Their Pod, the food blogging industry looked quite different.

Instagram, Snapchat, and Pinterest weren’t around, videos weren’t as popular, and the industry as a whole was much smaller.

But Maria has learned to adapt to this quick-changing world and to work to her strengths while growing her blog. She has hired a team to help her manage her social media and video work while she focuses on the work she loves like recipe testing, photography, and more.

In this episode, Maria shares:

  • How blogging has changed since she first started her blog
  • How to work as a husband-wife team
  • How she chooses the sponsored posts she does
  • How she prioritizes her work
  • What her typical day looks like
  • How she likes to engage with her followers
  • How she grew her Facebook following
  • How she built a meal planning site
  • Her advice for negotiations with brands

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 19, 2017

How to start sponsored content, how to price your work, and how to reach out to brands with Danielle Liss and the Pinch of Yum team.

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Welcome to episode 116 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from the Sponsored Content Bootcamp. You’ll hear Danielle Liss and the Pinch of Yum team talk about starting sponsored content, pricing your work, and reaching out to brands.

Answering Questions about Sponsored Content

Sponsored content is a great way to generate income for your blog and make connections with brands you really love.

At the Sponsored Content Bootcamp on September 12, 2017, we showed attendees how to price their work, the tools you need to create sponsored content, and how the Pinch of Yum team handles their sponsored content work. We also held a Q&A at the end of the day where we answered questions from our attendees about sponsored content.

We’re sharing that Q&A with our podcast family today, and we couldn’t be more excited. Danielle Liss from Hashtag Legal and Businessese and Lindsay and Jenna from Pinch of Yum answer some of your questions about creating awesome sponsored content.

In this episode, Danielle, Lindsay, and Jenna share:

  • How to approach brands
  • Why you should be sharing campaign reports
  • How to charge different rates for different work
  • How to license your images
  • How to deal with long-term relationships with brands
  • How to track campaign results

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 12, 2017

Advice for future cookbook authors, how to decide when it's the right time to make your first hire, and choosing a focus for your blog with Kathryne Taylor.

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Welcome to episode 115 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kathryne Taylor from Cookie & Kate about how she decided her blog would have a food focus, when she chose to make her first hire, and her advice for future cookbook authors.

How to Write a 5-Star Cookbook

While Kathryne’s blog Cookie & Kate didn’t start out as a food blog, she transitioned to sharing healthy, whole food recipes. From there, Cookie & Kate became her full-time job, and she quickly learned the ins and outs of blogging, web development, and design.

Just a few months ago, Kathryne released her first cookbook, Love Real Food, which has gained a ton of praise (including nearly 200 5-star reviews on Amazon). She learned a lot from the cookbook publishing process, and she has a few tips that will help aspiring cookbook authors turn their ideas to realities.

In this episode, Kathryne shares:

  • What she did before blogging
  • Why she started her blog and transitioned to sharing recipes
  • How she transitioned to working on her blog full-time
  • How she learned how to handle the design and development side of blogging
  • How she decided to hire help
  • What her typical week looks like
  • How she chose a publisher for her cookbook
  • How she got paid for writing her cookbook
  • What she learned from editing her cookbook

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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