Info

The Food Blogger Pro Podcast

The Food Blogger Pro Podcast helps both aspiring bloggers and seasoned bloggers alike in creating a beautiful, functional, and profitable blog.
RSS Feed
The Food Blogger Pro Podcast
2018
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
May 22, 2018

When it's time to take a break, how to change your mindset, and what's next for her blog with Stephanie Wise.

-----

Welcome to episode 151 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Stephanie Wise from Girl Versus Dough about stepping away from blogging and pivoting her focus.

Designing Your Lifestyle

When running a business online, it’s easy to experience burnout. Stephanie is familiar with the feeling; she actually stopped blogging at Girl Versus Dough for the majority of last year.

In that time, she focused on her family and reevaluated what made her love blogging in the first place.

Now that she’s back to blogging, she views the process of producing content in a new light. She’ll talk about what’s next for her and her blog, as well as her advice for others who are thinking about pivoting.

In this episode, Stephanie shares:

  • Why she decided to stop blogging
  • When she realized it was time to take a break
  • How her mindset has changed
  • What’s next for her, her brand, and her home life
  • How she deals with pushback
  • Her advice for others who are thinking about pivoting

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Alyssa from Simply Quinoa! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 15, 2018

We're celebrating our 150th episode with a fun Q&A with Bjork. You'll learn about his management style, why he loves Minnesota, how they're A/B testing on Pinch of Yum, and more.

-----

Welcome to episode 150 of the Food Blogger Pro podcast! This week on the podcast, Bjork is in the hot seat, and he chats about his favorite music, how he formed his management style, and his favorite Pinch of Yum recipe.

Get to Know Bjork Ostrom

Happy 150th episode day!! We’re so honored and thrilled to have you listening along to the Food Blogger Pro Podcast each week, so to celebrate, we’re publishing a fun Q&A episode with our fearless leader, Bjork Ostrom.

We’ll focus on some business and blogging questions, and then dig into the personal stuff and discover more about Bjork’s music career (!!!) and his unconventional favorite Pinch of Yum recipe.

This interview was a lot of fun, and we really hope you enjoy it!

In this episode, Bjork shares:

  • What his most memorable podcast episode is
  • If there was ever an episode that inspired him to change a part of his business
  • How he overcomes roadblocks
  • How they’re using A/B testing on Pinch of Yum
  • His and Lindsay’s AIM screen names
  • The books he most recommends
  • Why he loves living in Minnesota
  • What he likes to listen to on Spotify
  • How his music career helped shape his future careers
  • What his favorite Pinch of Yum recipe is
  • How it feels to have 150 episodes in the books

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Angel from Cheftographer! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 8, 2018

How SEO works on Pinterest, how often you should be pinning, and the optimum size for pins with Yuka Ohishi.

-----

Welcome to episode 149 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Yuka Ohishi about optimizing your posts for Pinterest.

How to Get Your Content to Stand Out on Pinterest

Pinterest can be one of the biggest sources of traffic for food bloggers, so it’s important to optimize your posts, descriptions, and photos for Pinterest success.

That’s why Yuka is here today. She has worked at Pinterest for a few years, and she knows the ins and outs of the platform. She’ll answer some of our members’ most common Pinterest questions like how big your pins should be, how hashtags work, how to optimize Pinterest descriptions, and so much more.

If you’re looking for ways to improve your Pinterest efforts, this episode is for you!

In this episode, Yuka shares:

  • How she started working with Pinterest
  • How often you should be pinning
  • Why the new profile will help you customize your presence on Pinterest
  • Whether or not you should use rich pins
  • How SEO works on Pinterest
  • How to optimize your Pinterest descriptions
  • How hashtags on Pinterest work
  • The ideal size for long pins
  • How to get more traffic from Pinterest

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Sara from Vegan Chickpea! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 1, 2018

How to craft your ideal day, why you should beta test your idea, and how to launch a course with Steph Jones.

-----

Welcome to episode 148 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Steph Jones from Steph Yoga about realizing there needed to be a change in her career and how she made that change happen.

Pivoting to Find Success

Sometimes we think we know exactly what we want to be doing in life, only to learn that it’s not as fulfilling as we had hoped.

That’s the exact situation that Steph found herself in when she realized that there needed to be a change. She decided to become a yoga instructor and wanted to take her passions to an online platform.

Fast forward through a lot of work, testing her idea, and building her site, she now has a thriving yoga membership workout site that helps its members transform their health and bodies through yoga. You’ll learn all about how she found her passions and built her business in this interview.

In this episode, Steph shares:

  • What she did before she built her own business
  • How she realized that she needed a change
  • How she became a yoga instructor
  • Why she decided to build a food blog
  • How to craft your ideal day
  • How she beta tested her idea
  • How she launched a waiting list
  • Why a drip campaign was helpful
  • How she knew she was ready to launch
  • Why an open / closed enrollment format works for her

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Alexa from Girl in Healing! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Apr 24, 2018

What GDPR is, why it’s important, and how to implement GDPR-compliant changes on your site with Danielle Liss.

-----

Welcome to episode 147 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal and Businessese about understanding GDPR.

GDPR for Influencers

Have you heard of GDPR? It’s a regulation in the EU about data protection, and it affects everyone with readers in the EU.

These four letters are causing a lot of confusion and raising questions in our niche, so Danielle is here today to help us all understand its impact.

It’s important to understand the rules and regulations of GDPR so that we can protect ourselves as bloggers and business owners, but it’s also important so that we can protect the privacy of our readers. You’ll learn how to audit your site for compliance, the difference between different types of data, and how you might be collecting data on your site visitors without knowing it.

In this episode, Danielle shares:

  • What GDPR is and why it’s important for influencers
  • How you might be collecting data on your visitors
  • The difference between personal and sensitive data is
  • Why you should audit your site
  • Why disclosing the information you collect might help your relationship with your readers
  • How you can stay up-to-date on GDPR updates

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Caroline! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Apr 17, 2018

How to view your blog as a business from day 1, better serve your email subscribers, and hire help with Kate Kordsmeier.

-----

Welcome to episode 146 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kate Kordsmeier from Root & Revel about how she generated a full-time income from her blog in just two years.

$75,000 in Year 2

One of the most common questions we get on Food Blogger Pro is when bloggers should start monetizing.

What do you think?

6 months? A year? 1,000 followers on Instagram? 10,000 page views per month?

Kate believes you should start monetizing as soon as possible (as in day one), and in this interview, you’ll learn all about the ways she has monetized and grown her blog over the past two years.

In this episode, Kate shares:

  • How she knew she needed a change from freelancing
  • Why finding the Pinch of Yum Income Reports were helpful
  • How she was intentional with her learning
  • How she started viewing her blog as a business over a hobby
  • Her approach to affiliate income and sponsored content
  • What her weekly affiliate email is like
  • How she uses tags to segment her email list
  • How she found people to help her with her blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Kitty from My Katie Blue! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Apr 10, 2018

How to live with intention, say no, and seek silance with Shauna Niequist.

-----

Welcome to episode 145 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Shauna Niequist about inspiration, knowing when to disconnect, and living with intention.

Present Over Perfect

Shauna understands how important it is to live a life full of meaningful choices and intentional seasons, but she didn’t always live this way. It took her coming to a breaking point to really evaluate her choices and understand what’s really important.

As bloggers and entrepreneurs, we tend to feel the need to constantly be connected to social media, responding to comments, and answering emails. But while those things are important, it’s also important to recognize when you should disconnect, say no, and seek silence for a bit. You’ll learn how to live “Present Over Perfect” in this episode!

In this episode, Shauna shares:

  • What her interview with Oprah was like
  • When she knew there needed to be a change in her life
  • What inspired her to write Present Over Perfect
  • How she applied the principles in Present Over Perfect to the promotion of her book
  • What it means to have intentional seasons
  • How she disconnected herself from metrics
  • Why it’s important to understand when to say “no”
  • Why it’s important to seek silence

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Jodie from Growing Book by Book! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Apr 3, 2018

How to implement a "yes and..." mindset, the importance of trying new things, and traveling to eat with Phil Rosenthal.

-----

Welcome to episode 144 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Phil Rosenthal about building his career and his new Netflix-original show, “Somebody Feed Phil.”

Netflix, Everybody Loves Raymond, and Somebody Feel Phil

This is a bit of an unconventional interview for the Food Blogger Pro Podcast, but if you’re a food fan, we think you’re really going to enjoy it.

You may have heard of Phil Rosenthal. He’s the creator and executive producer of “Everybody Loves Raymond,” an actor, an author, and most recently, the star of the Netflix-original food and travel documentary, “Somebody Feed Phil.”

Phil is a die-hard food lover, and he shares that love as he travels across the globe and makes connections with locals. Building his career wasn’t always easy, but his “yes and…” attitude, fearless personality, and “never give up” outlook are all principles that you can apply to running your own blog and business.

In this episode, Phil shares:

  • Why Skype is an important part of his show
  • Why having a niche is important
  • How to not be afraid of trying new things
  • What an egg cream is (let us know if you’d try it in the comments!)
  • How to implement a “yes and…” mindset

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Katie from BlackFern Kitchen! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Mar 27, 2018

How to build authority, why they choose to guest post, and why connection is so important with Jessica Beacom and Stacie Hassing.

-----

Welcome to episode 143 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jessica and Stacie from The Real Food Dietitians about growing their blog to have over 2 million page views per month.

2 Million Page Views in 2 Years

Jessica and Stacie’s story is impressive; not only do they operate their business from two different states, they’ve grown their audience to over two million page views per month in just two years!

They’re here today to share the story of how they started their business together and why they ended up shifting their focus. They also will chat about why connection has been such an important part of growing their business and how they’re using Facebook to cultivate that connection. You’ll love hearing about how they’ve learned to thrive as the bloggers behind The Real Food Dietitians.

In this episode, Jessica and Stacie share:

  • What they did before they started their blog
  • The most critical pieces of their journey
  • How they connected at a conference
  • How they started to work together
  • How they’ve built authority on their site
  • Why guest blogging works as part of their strategy
  • How they made connections with other bloggers
  • The most profitable aspects of their business
  • How they work together in different cities
  • Why they run a private Facebook group

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Madison from Sunny Thymes! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Mar 20, 2018

How to choose a hosting plan, why SSL is important, and how to optimize your images with Andrew Wilder.

-----

Welcome to episode 142 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Andrew Wilder about the top five tech mistakes he sees on food blogs.

How to Fix 5 Common Blogging Tech Mistakes

The first time our Site Speed Expert, Andrew, was on the podcast, he chatted all about best practices for securing your website.

Now he’s back to talk about five of the most common tech mistakes he sees on blogs.

Between choosing the right hosting to optimizing images, there are a lot of tech decisions to make about your blog. Andrew’s advice will make you a lot more confident to make those decisions. Enjoy!

In this episode, Andrew shares:

  • What he does at Blog Tutor
  • Why good hosting is important for food blogger
  • The difference between popular types of hosting plans
  • How you can tell if you have good hosting
  • How big your images should be and why you should be optimizing
  • What a fully enhanced recipe rich card is
  • What an SSL certificate is

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Jodie from Growing Book by Book! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Mar 13, 2018

How to understand your customers, view your blog as a business, and adapt to where you are with Alexis Joseph.

-----

Welcome to episode 141 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Alexis Joseph about building two thriving full-time businesses.

Hustling to Build Two Full-Time Businesses

Alexis is the definition of a #girlboss. She’s the co-founder of a thriving restaurant, the author of a successful blog, and a registered dietitian.

How does she find time for it all? Good question. She’s here today to share all about it. You’ll learn about what she does in a typical day and how she balances it all.

In this episode, Alexis shares:

  • How she got interested in nutrition
  • When and why she started her blog
  • The things that made a difference in her blog
  • How she started viewing her blog as a business
  • Where her blog name came from
  • How she decided to open a restaurant
  • How she keeps up with her customers
  • How she balances a full-time blog and restaurant
  • What her typical day looks like

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Regan Jones from Blog Brûlée, Healthy Aperture, This Unmillennial Life, and The Recipe Redux! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Mar 6, 2018

How to tier your pricing structure, why you should save your side business income, and how to incentivize word of mouth with Nathan Barry.

-----

Welcome to episode 140 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Nathan Barry from ConvertKit about how he started his career and pivoted to focus on selling software.

From $300k in Product Sales to $9m in Software Sales

Nathan started out as a designer and app developer, and he launched his first product to an email list of 800 people. Thus started his successful product sales career, writing three books, two courses, and building an email list.

But then in October 2014, Nathan decided to pivot. He decided to focus on his email software, ConvertKit, which was making only $1,000/month in revenue at the time. Now ConvertKit has over 18,000 users, including Pat Flynn, Leo Babuta, and Chris Gillebeau.

In this episode, Nathan shares:

  • What he did before starting ConvertKit
  • His suggestions about what you should do with your side business income
  • Why he suggests to tier your pricing for a product
  • How to price a product
  • Why he wanted to make an email marketing platform
  • How he decided to focus on software
  • How to incentivize word of mouth

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Tonia from Why Not Mom! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Feb 27, 2018

Sharing videos on social media, filming tricky foods, and working with brands with the Pinch of Yum Team.

-----

Welcome to episode 139 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from our recent Recipe Video Bootcamp.

Answering MORE Questions about Recipe Videos

Have you tried making recipe videos yet? They’re incredibly popular right now, and they’re a great way to grow your audience and social media following.

We recently held a Recipe Video Bootcamp where we taught attendees how to shoot and edit their own food videos like a pro. Our last session of the day was a Q&A with Lindsay Ostrom and Alana Woolley from Pinch of Yum, and we’ve decided to share it as a podcast episode today! You’ll learn all about how the Pinch of Yum team handles producing and sharing high-quality video content every week.

In this episode, Lindsay and Alana share:

  • The best practices for sharing videos on social media
  • How to work with tricky foods
  • How to work with brands
  • The gear they use
  • How they handle shoots as a team
  • How they come up with inspiration
  • How to make your videos stand out
  • How long your videos should be
  • The settings they use to record videos

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Kelly from A Side of Sweet! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Feb 20, 2018

Understanding your stats, owning your niche, and optimizing your content with Ashley Ward.

-----

Welcome to episode 138 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Ward from SEMrush about optimizing the content on your website.

How to Get the Most Out of Your Content

Content is the core of your blog, but how do you know you’re getting the most out of the recipes and posts you publish?

That’s why Ashley is here. She explains that there’s a lot you can do with your content after you set it live. Between evaluating your stats and forming strategies, optimizing your content can happen in different forms. If you’ve wanted to learn how to own your niche or use your competitors when creating content, this episode is for you!

In this episode, Ashley shares:

  • How she got started as a corporate speaker
  • What SEMrush is
  • What PPC is
  • How to be strategic with your stats
  • How to use your competitors when creating content
  • How you can own your niche
  • How long you should wait before looking at metrics

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Holly from A Baker’s House! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Feb 13, 2018

How to build a self-promoting app, how to find a developer, and what to look for in an agency.

-----

Welcome to episode 137 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Trey George about building, developing, and managing apps.

One Million App Downloads in One Year

Building an app can be an exciting addition to your online business, and Trey is a pro at managing apps at A Color Story.

Trey has had a hand in building four apps for the A Beautiful Mess brand (the A Beautiful Mess app, Party Party, A Color Story, and A Design Kit), and he has quickly learned what works, what doesn’t, and what’s important to consider when building an app. If you’ve ever thought about building an app for your blog, this episode is for you!

In this episode, Trey shares:

  • How he got started managing the A Beautiful Mess app
  • How to charge more for your work
  • How the A Beautiful Mess app was self-promoting
  • Why hashtags were important for growth
  • What to look for in an agency
  • How to find an app developer
  • His experience with in-app purchases

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Anushree from Simmer to Slimmer! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Feb 6, 2018

How to run ads on a recipe print page, optimize images for search results, and set Pinterest descriptions with Raquel Smith.

-----

Welcome to episode 136 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Raquel Smith about how optimize search results on Google and Pinterest.

Optimizing for Search Results on Google and Pinterest

Structured data, optimization, and rich snippets are common things for bloggers to think about, but just because they’re common doesn’t mean they’re easy to understand.

If SEO talk is enough to make your head spin, you’re not alone, so Raquel is here to make recipe SEO much more approachable and understandable. She has managed the development of WP Tasty’s two WordPress plugins, Tasty Recipes and Tasty Pins, and you’ll learn how these plugins can have a major impact on your recipes.

In this episode, Raquel shares:

  • How she get started with Food Blogger Pro
  • The difference between WP Tasty and Tasty Recipes
  • What a recipe plugin is and why it’s important
  • What Googlebot is
  • How to run ads on a recipe print page
  • What rich snippets are and how they’re different from rich cards
  • How to optimize images for search results
  • What Gutenberg is
  • If you need to optimize for everything
  • The problem that Tasty Pins is solving
  • Why a blogger might hide an image from a post

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Lauren from Zestful Kitchen! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Jan 30, 2018

How to launch a membership site, name a blog, and hire a team with Bjork Ostrom.

-----

Welcome to episode 135 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Dishing with Delishes podcast.

In this episode, Bjork chats with Elaine about starting Pinch of Yum and Food Blogger Pro, building a team, and developing plugins. You will also learn how Lindsay and Bjork met. Spoiler alert: they’re high school sweethearts!

Thanks to our Reviewer of the Week, Kate from Gift of Hospitality! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

In this episode, Bjork discusses:

  • What he and Lindsay did before food blogging
  • How they met - How they decided on the Pinch of Yum name
  • When they decided to hire a team
  • The difference between contracted workers and employees
  • How they launched Food Blogger Pro
  • What’s included in a Food Blogger Pro membership
  • Why they decided to publish their income reports
  • How WP Tasty started

Resources:

Jan 23, 2018

Comparison, how to juggle a blog and a full-time job, and cookbook deals with Sally McKenney.

-----

Welcome to episode 134 of the Food Blogger Pro podcast! This episode is a special FBP Rewind episode where we’re rewinding to one of our first and most popular episodes with Sally McKenney from Sally’s Baking Addiction.

Creating Success

If you haven’t been over to Sally’s Baking Addiction yet, you are certainly missing out. Sally creates baked goods to swoon over - from cheesecake to brownies to pies, and everything you can imagine with funfetti. She’s also a whiz when it comes to blog success. Sally took her blog from zero to hero (read: full time job) in just two years. She is now the author of three cookbooks, Sally’s Baking Addiction, Sally’s Candy Addiction, and Sally’s Cookie Addiction.

If you dream of taking your hobby blog to full-time status, this episode is not to be missed!

In this episode, Sally shares:

  • Why comparing your baby blog to the big guns is not a good strategy
  • What she attributes to her rapid success (hint: it’s not luck!)
  • How she juggled her full-time job and growing her food blog
  • How she got a cookbook deal - and kept up her blog while writing it
  • Where her traffic comes from
  • And the advice she would give herself back when she started her blog

Resources:

Thanks to our Reviewer of the Week, Theodore Leaf from theodoreleaf.com! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jan 16, 2018

Voice searches, nofollow links, featured snippet mismatches, and on-page optimization with Casey Markee.

-----

Welcome to episode 133 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Casey Markee about the changing landscape for online searches, recipe cards, and more.

Optimizing Your Blog’s SEO

We’re so excited to welcome FBP SEO Expert, Casey Markee, back to the podcast today! At his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, and unnatural link issues for food blogs, and he is one of our go-to resources for all things recipe SEO.

SEO can be confusing, but this episode will help you understand nofollow links, optimization (both on-page and off-page), the mobile-first index, and more. So grab a pencil and paper, and let’s jump in!

In this episode, Casey shares:

  • How he got into food and recipe SEO
  • Why SEO is important
  • What on-page optimization means and why it’s different from off-page optimization
  • When you should use nofollow links
  • What the mobile-first index is
  • When long-form and short-form content is best
  • What recipe cards and the mobile carousel is
  • What JSON-LD is

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Gaby from Veggie World Recipes! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Jan 9, 2018

Why your story is important to your brand, how to figure out your brand position, and how to find information about your audience with Laurie Buckle.

-----

Welcome to episode 132 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Laurie Buckle from CookIt Media about the importance of the story behind your brand.

Perfecting Your Story and Your Brand

Laurie has an acute understanding of the power of story. Your brand’s story is the reason why your brand exists, and it helps facilitate a connection with your readers that creates loyalty throughout your blogging career.

Over at CookIt Media, Laurie helps bloggers solidify their stories and brands. She believes that story is the best communication tool that you can use, and she’s here to speak about how you can discover and perfect your own brand’s story.

In this episode, Laurie shares:

  • Why stories are so important
  • How she got started with CookIt Media
  • What your brand position is
  • How to find information about your audience
  • How to determine your target audience

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jan 2, 2018

Clarifying your why, finding gratitude in all things, and knowing it's possible with Bjork Ostrom.

-----

Welcome to episode 131 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about setting goals for the new year.

Three Ways to Set Smarter Goals in the New Year

Have you ever set a goal for the new year and not followed through? We’ve all been there.

Bjork is here to help you with three mental frameworks that will help you make smarter goals and keep you motivated in the new year. Between understanding why you’re setting a specific goal to why it’s important to practice gratitude, this episode will help you strategically and intentionally create goals to help you and your business grow.

In this episode, Bjork shares:

  • What SMART goals are
  • Why it’s important to understand why you’re setting a specific goal
  • Why gratitude is so important

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

 

Dec 26, 2017

Creating an avatar, securing brand sponsorships, and why you should follow-up with brands after a campaign with Jenny Melrose.

-----

Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jenny Melrose about making the transition to being an entrepreneur, connecting with brands online, and using a website that helps you price your sponsored content.

Creating a Full-Time Income from Sponsored Content

Sponsored content is a popular way for bloggers to monetize their businesses. You partner with a brand, create posts promoting their products, and then you’re paid based on a rate you negotiate.

If it seems like a lot of work, it is. But on top of that work, how do you make sure that you’re producing content that’s of value to the brands you’re working with?

That’s where Jenny’s expertise comes in. She has cracked the code on creating awesome sponsored content that is both on-brand and useful to the companies you’re working with. Her tips on creating an avatar, staying true to your voice, and pitching the right people can all help you earn an income from sponsored content work.

In this episode, Jenny shares:

  • Why she started The Melrose Family
  • How she created an avatar
  • Why it’s important to pay attention to your reader demographics
  • How to find the right contact for the brands you want to work with
  • When to pitch a brand
  • How she secures brand sponsorships
  • The difference between PR agencies and working with a brand directly
  • Why you should follow-up with brands after a campaign
  • What tool she uses to keep track of her campaigns
  • What tool you can use as a guideline for your sponsored content rates

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Dec 19, 2017

How to blog while writing a cookbook, the importance of user experience, and how to approach your brand and business with David Lebovitz.

-----

Welcome to episode 129 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with David Lebovitz about how to develop the ability to stick with it, a lesson that helped him build his brand, and his a-typical approach to blogging analytics.

Forging Your Own Path

1999 was a big year for David; he left his job as a pastry chef to write his first cookbook, Room for Dessert and started a recipe blog. Little did he know that he was becoming one of the pioneers of the food blogging industry!

From there, David moved to Paris, wrote a few more cookbooks, and learned how to do what he loves while providing value to his readers. You’ll learn about his philosophy on email etiquette, his favorite social media platform, and why his blog is so important to his cookbook-writing process.

In this episode, David shares:

  • Why recipe development is an ongoing process
  • How to pronounce “L’appart” and why he chose it as a book title
  • What it was like to be one of the first food bloggers
  • How he approaches his brand and business
  • The important word he learned when he moved to Paris
  • Why he doesn’t look at his Google Analytics
  • What his favorite social media platform is
  • Why it’s important to think about user experience

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Dec 12, 2017

Important Google tools, switching to https, and how to perform effective keyword research with Katy Widrick.

-----

Welcome to episode 128 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Widrick from Make Media Over about marketing strategies, search engine optimization, and Google tools that can help you refine your blog.

Maximizing Your Blog’s Potential

Katy got her start in television news, but she realized that her love was actually behind-the-scenes. Content creation, writing an email newsletter, consulting, and helping others start their blogs - that’s where Katy thrives.

She started her business, Make Media Over, a managed services and consulting business, to help start-ups and developed brands with online and influencer marketing. She helps her clients understand and use marketing funnels, SEO tools, and social media platforms to grow their following and increase engagement. Learn some of her tips and tricks in this interview!

In this episode, Katy shares:

  • Why switching to https is important
  • What “mixed content” means
  • How she started her business
  • Why you should be using Google Search Console
  • How you can help nudge people to click through to your post
  • How to use Pinterest for SEO

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Dec 5, 2017

What publishers look for when they're signing an author and how you get paid as an author with Maria Ribas.

-----

Welcome to episode 127 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Ribas from Cooks & Books about what you could be doing today to set you up for a future book deal.

How to Land a Book Deal

Maria is a literary agent, which means that she represents the interest of authors in the book publishing process. She has a lot of experience working with cookbook authors, and she started a blog, Cooks & Books, to teach others what she’s learned.

This episode is perfect for the bloggers who are interested in publishing a cookbook. Maria and Bjork cover the whole book publishing process in detail, from understanding who your true fans are to figuring out how to pitch to a publisher.

In this episode, Maria shares:

  • What a literary agent does
  • How to analyze your book idea
  • What to consider when pitching your idea
  • How long a typical cookbook publishing process will last
  • The difference between an advance and royalties

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

1 2 3 4 5 6 7 Next » 7