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The Food Blogger Pro Podcast

The Food Blogger Pro Podcast helps both aspiring bloggers and seasoned bloggers alike in creating a beautiful, functional, and profitable blog.
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Jan 15, 2019

Flash photography, the road to recovery, and building a business with Joanie Simon.

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Welcome to episode 185 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Joanie Simon about using flash photography and recovering from addiction.

Darkness and Light

We typically talk about the benefits of shooting food photos with natural light - namely, it’s an easy way to make sure your photos look natural.

But if you take a quick peek over at Joanie’s Instagram profile (@thebiteshot), you’ll see that she’s getting beautiful, natural-looking photos using flash.

That’s right! Joanie has figured out a way to make flash photography the foundation of her successful YouTube channel, brand partnerships, and more.

But that’s not the only reason you’ll love this episode. Joanie’s journey to food blogging and photography wasn’t an easy one, and you’ll hear about her road to recovery and her story of how she got to where she is today.

In this episode, Joanie shares:

  • How she got into blogging
  • Why a chicken is so important to her story
  • How relationships grew her photography business
  • Why she shoots with flash
  • How flash is different from artificial light
  • The gear she uses for flash photography

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Betsy from The Dinner Sisters! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jan 8, 2019

Defining growth, figuring out your definition of success, and learning from those who are paying attention with Paul Jarvis.

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Welcome to episode 184 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Paul Jarvis about his new book, “Company of One,” and building better businesses.

 Build Better, Not Bigger, Businesses

Paul is back on the Food Blogger Pro Podcast to chat about his new book, how to build better businesses, how to define growth, and so much more.

Paul understands business in a pretty unique way. His ideologies of starting small, defining growth, and continual learning will help you evaluate your blog or business and challenge you to find your own definition of success.

Plus, his new book, “Company of One,” will be out next week, so be sure to pre-order if you’re interested!

In this episode, Paul shares:

  • How you can preorder his book
  • Why you should figure out your definition of success
  • How he keeps simplicity in his work
  • How you can get your Company of One business up and running
  • What defining growth means
  • Why you don’t need a massive audience
  • What it means to learn from the people who are paying attention
  • How to protect yourself from the ulcer of the soul

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Carolyn from Umami Girl! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jan 1, 2019

Intentional effort, going by stopping, and finding the good with Bjork Ostrom.

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Welcome to episode 183 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to a Bjork solo episode where he talks about how to keep going when you’re not sure you can continue.

 How to Keep Going

Happy 2019! For today’s podcast episode, we’re rewinding back to a solo Bjork episode called, “How to Keep Going.”

This episode was originally published in August 2017, but the strategies, advice, and techniques Bjork shares will help you stay motivated in the new year.

It’s tough to keep going, keep doing, and keep creating, especially when you’re trying to balance it with the other aspects of your life. The tips Bjork shares in this episode will help you get up each and every day to do the work.

In this episode, Bjork shares:

  • Why someone else’s path might not be the one for you
  • How to find your own path
  • Why time is a key ingredient
  • How The Path differs from The Resistance
  • How temporarily stopping can help you keep going
  • Why deadlines are important and how they have impacted Pinch of Yum and Food Blogger Pro
  • Why gratitude moves you forward

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Dec 25, 2018

Narrowing your niche, increasing your traffic, and finding a business coach with Meggan Hill.

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Welcome to episode 182 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with Meggan Hill from Culinary Hill.

 How Finding a Niche Transformed a Business

Today we’re rewinding back to one of our most popular podcast episodes ever with Meggan Hill from the blog Culinary Hill.

Meggan has a firm understanding of her brand, her audience, and her niche, and that deep understanding helps drive her content creation and direction. And that’s exactly what Meggan talks about in this interview.

You’ll learn how she defined her niche, how that then increased her traffic, how she just finds the time to do what she does, and so much more. Enjoy this rewind episode!

In this episode, Meggan shares:

  • How she narrowed down her niche
  • Why finding a niche was freeing
  • How refining her brand increased her traffic
  • Why she is going to culinary school
  • What the first step is to finding a business coach
  • How she gets her morning started
  • What she would have changed over the last few years
  • How she finds time for her blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Dec 18, 2018

How to navigate the fall, the importance of play, and protecting the everyday with Melissa Coleman.

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Welcome to episode 181 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Melissa Coleman from The Faux Martha about the things she learned about herself this year.

 The Year of the Pivot

Melissa Coleman of The Faux Martha had a big year. Not only does she run a successful blog, she also published her first book, The Minimalist Kitchen, this April.

But they aren’t the only reasons she had a good year: she called this year The Year of the Pivot. She knew something needed to change, and she set out on a journey this year to make it happen.

Without revealing too much, she learned quite a bit from this experiential year, and the lessons she learned serve as a powerful message to all bloggers in this episode.

In this episode, Melissa shares:

  • What it was like to write a book
  • Why she wanted to find a new direction
  • How she navigated the fall
  • Why it’s important to play
  • What it means to protect the everyday
  • Why it’s helpful to start with a problem and work to a solution
  • How she’s preserving her asset
  • How she approached hiring
  • What’s next for her and her blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Dec 11, 2018

Quality content, becoming a subject matter expert, and finding connections in your content with Jeff Coyle.

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Welcome to episode 180 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about becoming an expert on your blog.

 Establishing Your Expertise

Jeff helps run MarketMuse, an AI planning and optimizing software, and they focus on optimizing your content to improve your search engine ranking potential.

This episode focuses around becoming a subject matter expert on your blog; choosing a topic to go all-in on and really become “the” expert of that topic.

You’ll learn a lot about why subject matter expertise is valuable as a content creator, what a quality piece of content actually looks like, how you can prove you’re an expert, and so much more.

Let’s dive in!

In this episode, Jeff shares:

  • What led him to MarketMuse
  • Why subject matter expertise is valuable
  • What a quality piece of content looks like
  • How you can prove you’re an expert
  • How to find connections in your content
  • How narrow your expertise should be

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Rebecca from No Big Bites! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Dec 4, 2018

Why you might want to purchase a website, how to make smart buying decisions, and how to buy a process with Jeff Hunt.

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Welcome to episode 179 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Hunt about the process of buying and selling websites.

 The Art of Buying Websites

If you want to secure a place on the internet with a website, you don’t always need to start it from scratch. Instead, you can buy a pre-existing website.

Why would you want to buy rather than start? Well, that’s a good question, and the exact reason why Jeff is here today. He’ll talk about his decision to purchase his first website, how you can make smart buying decisions, how to avoid spammy links, and so much more.

If you’re looking for ways to diversify your income, or perhaps start a new site, I think you’re really going to learn a lot from this interview.

Let’s jump in.

In this episode, Jeff shares:

  • Why he moved overseas
  • How he started buying websites
  • Why you’d buy a website
  • How you can be smart when buying a website
  • What a spammy link is
  • What it means to buy a process
  • What it looks like to buy a website

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Dale & Valarie from Unstoppable Foodie! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Nov 27, 2018

Consistent quality content, working together, and improving the process with Sonja and Alex Overhiser from A Couple Cooks.

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Welcome to episode 178 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sonja and Alex Overhiser about balancing content, working together, and podcasting.

Life, Podcasting, Blogging, and Cookbook Writing

Sonja and Alex seem to be doing it all: publishing consistent quality blog content, focusing on SEO, sharing their content on social media, publishing a cookbook, and producing a podcast.

How do they balance it all? That’s a good question. And that’s the exact topic of this episode.

They cover their typical day-to-day, small changes that helped them find balance, and more. Let’s dive in.

In this episode, Sonja & Alex share:

  • How they started their blog
  • How they keep improving their process
  • What it was like to transition to working on A Couple Cooks full time
  • What their typical day looks like
  • How they work together as a family and find balance
  • Why they started their podcast

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Laine Oliver! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Nov 20, 2018

Lighting for recipe videos, different videos for different platforms, and finding your video style with Emily Caruso.

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Welcome to episode 177 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Emily Caruso, Pinch of Yum’s Video Specialist, as part of our recent Video in 2019 Summit.

A Video in 2019 Q&A

We recently held a free event called the Video in 2019 Summit, and it focused on ways you can level-up your recipe videos in the new year.

Our last session of the day was a Q&A with Pinch of Yum’s Video Specialist, Emily Caruso, and she answered listener-submitted questions about style, lighting, tools, and more.

Emily creates awesome Pinch of Yum recipe videos all by herself in her home, so if you’re producing videos without a fancy studio, you’ll find this episode inspirational, motivational, and full of helpful tips!

In this episode, Emily shares:

  • How she created different videos for different platforms
  • How to fade music at the end of your videos
  • What it’s like to shoot videos by herself
  • How to figure out your rate for making videos for brands
  • How to level your camera
  • The importance of hooks
  • Tips for finding your style
  • If she treats lighting the same as she does with photography
  • How video ads work
  • How to deal with the nuances of natural lighting

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Emily from Layers of Happiness! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Nov 13, 2018

Top mistakes of affiliates, buyer intent, and the authentic use of affiliate links with Chris Guthrie.

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Welcome to episode 176 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chris Guthrie about making affiliate marketing work for you.

Affiliate Marketing for Bloggers

This is the greatest time of year. No, not because of the holidays…because it’s gift guide season!

Joking aside, gift guides are just one of the many ways that you can make affiliate marketing work for you, and that’s exactly why Chris is here.

He’s sharing some unique strategies for affiliate marketing, and he chats about important keywords for affiliate marketing, optimization, and more.

If you’re looking for ways to up your affiliate income game, this episode is for you!

In this episode, Chris shares:

  • Why he started product review sites
  • Why buyer intent is important and how to create content around it
  • Why keywords like “best” and “top” are helpful for affiliate marketing
  • The biggest mistakes affiliates make
  • How you can authentically use affiliate links
  • How you can win an optimization session with Chris

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Tieghan from Half Baked Harvest! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Nov 6, 2018

Photography, blogging as a career, and finding balance with Ali Martin.

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Welcome to episode 175 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to episode #24 with Ali Martin from Gimme Some Oven.

How to Find Balance in Blogging

Every once in a while, we like to rewind back to a past episode of the Food Blogger Pro Podcast, and this one is a good one. It’s one of our most popular episodes, and while a lot has changed since this episode aired in December 2015, a lot of what Ali talks about is as important as ever.

We’re so excited about this FBP Rewind episode because the advice that Ali gives in this interview is timeless. She talks about important self-care tips, following your passions, and how she grows her blog every day.

In this episode, Ali shares:

  • How she stumbled upon the idea for a blog & got started
  • What motivated her to keep blogging when she didn’t even know she could make money with a blog
  • Her tips for white photography
  • When she quit her job to be a blogger full-time, and how long she thinks she’ll be doing it
  • What she does to continue to grow her blog every day
  • How she uses the Google Keyword Planner to get post ideas
  • Why she surveys her readers every year
  • Her best advice for new and experienced bloggers

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Bethany from Maloney Made! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Oct 30, 2018

A free event (and you're invited!), proactive content consumption, and microlearning with Bjork Ostrom.

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Welcome to episode 174 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the ways that you can practice 1% infinity with your blog or business.

7 Ways To Practice 1% Infinity

If you’ve been around Food Blogger Pro for a while, chances are that you’ve heard of 1% infinity.

It means making a little bit of progress, every single day, forever, and it’s our philosophy here at FBP HQ.

But how do you actually practice 1% infinity in your own life? That’s the question Bjork is answering in today’s episode.

And we’d love to know: what’s the #1 way you practice 1% infinity in your business? Let us know in the comments at foodbloggerpro.com/174!

In this episode, Bjork shares:

  • Why free events and webinars are valuable
  • What proactive content consumption is
  • How to block out time for microlearning
  • An easy to fill your day with knowledge
  • Why it’s important to connect with both similar and diverse groups of people
  • How conferences or in-person events are inspiring
  • What structure-free times are

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Aaron from Fat for Weight Loss! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Oct 23, 2018

Diversifying income, a smarter way to choose tools, and forming your path with Sven Raphael Schneider.

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Welcome to episode 173 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sven Raphael Schneider from Gentleman’s Gazette about starting and growing his business by fulfilling a need.

Creating What You Can’t Find

Sven Raphael Schneider started his business, Gentleman’s Gazette, out of a need. He was looking for information on men’s fashion, and he couldn’t find it.

So he fulfilled the need he saw and created the content himself.

From there, he learned a lot about running a business, from diversifying his income to understanding the correlation between quality and sales. You’ll learn all about his strategies for growth in this episode.

In this episode, Sven shares:

  • How he formed his path online
  • How he dealt with troubles early on
  • The way he’s diversifying his income
  • Why quality doesn’t always equate to sales
  • Why you should think of your goals before choosing your tools
  • Why they switched their focus from Instagram to YouTube
  • Why he likes to produce content in advance

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Rosscito! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Oct 16, 2018

Staying motivated, avoiding mistakes, and refreshing old content with Olena Osipov.

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Welcome to episode 172 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Olena Osipov from iFOODreal about the importance of dreaming big in order to grow your blog.

Dreaming Big

Your goals, dreams, and aspirations shape the direction in which you take your business and blog, and Olena’s journey is a great example of that. You’ll learn how she stayed motivated and encouraged through all of the ups and downs of blogging and how she managed to take her blog full-time.

Olena is living the dream, and she talks all about how she did it in this episode!

In this episode, Olena shares:

  • What it was like to move from Ukraine to Canada
  • How she decided to start her blog
  • How she stayed motivated
  • How to keep going and connect with others
  • What her biggest mistake was
  • How she saw 75% growth in traffic
  • SEO recommendations she received
  • Why updating old recipes was so helpful

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, HayMade! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Oct 9, 2018

How to keep creating content, stay relevant, and get sponsors with Noelle Tarr.

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Welcome to episode 171 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Noelle Tarr from Coconuts & Kettlebells about strategically using a podcast to build a business.

The Business of Podcasting

Let’s talk about podcasting and how it can be an awesome opportunity to get your content seen and heard.

Noelle has a blog, a cookbook, and a podcast, and she finds that the podcast is a great way to reach her audience on a deeper level and create a community with her followers.

You’ll learn how she started her podcast, how she decides on topics, and so much more. If you’ve ever wondered if starting a podcast is right for you, this episode will help you understand the benefits and opportunities behind building your brand with a podcast.

In this episode, Noelle shares:

  • Why she started her podcast
  • How she tracks the success of her podcast
  • Which podcast topics perform best
  • How she’s building her email list
  • How they keep creating content
  • How they schedule their podcast interviews
  • How they keep topics relevant
  • How they use their podcast to communicate other projects to their followers
  • Tips for pricing podcast sponsorships

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Dawn! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Oct 2, 2018

How to get your content seen, use other medias to share your content, and finding the time to get through your to-dos.

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Welcome to episode 170 of the Food Blogger Pro podcast! This week on the podcast, we hear from three Food Blogger Pro members about what’s working to help them grow their blogs and what’s not.

What’s Working and What’s Not

We’re so excited to share this new episode with you today because it’s definitely a bit different from the episodes we’ve shared in the past.

We’re highlighting three Food Blogger Pro members, Katie, Mary, and Sarah, as they talk about the things that really help their blog growth, and the things that they’ve been struggling with.

Then Bjork responds and offers some ideas and encouragement to work through those tough situations. He talks about finding the time to work through your to-dos, tips for social media, and more.

It’s a really fun episode, and we’d love to hear what you think in the comments!

In this episode, Katie, Mary, and Sarah share:

  • Using your blog as a portfolio
  • Getting your content seen
  • Using recipe videos
  • How passion fuels progress
  • Finding enough time

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 25, 2018

Caring for yourself as an entrepreneur, ignoring data, and being a painkiller with Josh Pigford.

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Welcome to episode 169 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Josh Pigford from Baremetrics about the lessons he has learned in the 15+ years he’s been building businesses.

Insights and Observations on Starting a Business

The life of an entrepreneur is always changing, but after 15+ years in the business, you can expect to learn a thing or two.

Josh is a self-proclaimed “maker” who “can’t stop making things.” As a blogger, you can probably relate. You can’t stop posting, stop photographing, stop social media-ing.

Josh has 50+ projects and businesses under his belt, and he’s here today to share a few of the insights and observations he has learned along the way. From advice about whether you should have a painkiller or a vitamin business to whether or not it makes sense to strive towards perfection, you’ll learn all about the lessons Josh has learned to help him build a $1M+/year business.

In this episode, Josh shares:

  • When he became an entrepreneur
  • What Baremetrics is
  • Why his customers cancel
  • His insights and observations for starting businesses
  • Why you should ignore data early on
  • The difference between a painkiller and a vitamin in business
  • How to care for yourself as an entrepreneur

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Becky Wink! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Sep 18, 2018

Why metrics are important, advice for growing your sponsored content, and how to stand out to brands with Mandi Gubler.

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Welcome to episode 168 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Mandi Gubler from Vintage Revivals about a new way to organize and report on sponsored content.

How to Add More Value to Your Sponsored Content

Let’s face it: sponsored content is tough. Determining your work’s value, fostering a relationship with a brand, and actually creating valuable content is certainly not the easiest way to monetize your blog.

 

That said, it can be an extremely profitable way to monetize your site, and Mandi is here today to chat all about it.

The majority of her blogging income comes from sponsored content, so she understands how the process works and how to deliver the most valuable content possible to the brands she’s working with.

She wants to help you refine your sponsored content process and add more value to your campaigns. She’ll give you advice for standing out to a brand, choosing a project management tool, and more!

In this episode, Mandi shares:

  • How DIY blogging has changed since she started blogging
  • The common income path for DIY bloggers
  • Where the majority of her income comes from
  • How to determine your sponsored content rate
  • The problem she sees with project management tools
  • Why metrics are so important in sponsored content work
  • Advice for growing your sponsored content game
  • How to stand out to a brand
  • How to determine when you should increase your rate
  • Where you can go to learn more about sponsored content

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

If you’d like to be featured as our Reviewer of the Week in an upcoming episode of the Food Blogger Pro Podcast, leave a review for us on iTunes and include your name and blog name in the review!

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Sep 11, 2018

How to manage your time, reinvest in your blog, and invest in yourself with Jessica Gavin.

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Welcome to episode 167 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jessica Gavin about investing in your blog and yourself.

The Importance of Investing in Yourself

Jessica’s career has taken her to a lot of different places: attending culinary school, becoming a food scientist, writing a cookbook, creating an app, working with her husband, learning photography, and meeting other bloggers at conferences and workshops.

And even with all of that going on, Jessica understands a lesson that’s sometimes tough to grasp: the importance of investing in yourself. Sometimes it’s necessary to buy that extra lens, attend that workshop, or join that group because you’ll grow through that situation.

You’ll hear her talk about how she manages her time, how she formed her posting strategy, and why she chooses to reinvest in her blog and herself in this episode. Enjoy!

In this episode, you’ll learn:

  • Why she decided to not go to culinary school out of high school and decided to study food science instead
  • When she decided to start her blog
  • When she started to take the photos for her blog
  • How she manages her time
  • How she chose a posting strategy
  • Why they choose to reinvest in the blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Katams! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Sep 4, 2018

When you can expect a burst of Pinterest traffic, the ideal number of boards, and how to disclose sponsored links with Kate Ahl.

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Welcome to episode 166 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from our recent Pinterest Traffic Bootcamp.

Answering Your Questions about Pinterest

Pinterest is a complex social media that requires time and a solid strategy to see success.

That’s exactly why we held a Pinterest Traffic Bootcamp! We invited Kate Ahl, our FBP Pinterest Expert and the owner of the Pinterest management company, Simple Pin Media, to speak about strategies, building traffic, tools, and more.

We hosted a Q&A with Kate at the end of the Pinterest Traffic Bootcamp, and she answered a ton of your most important Pinterest questions around topics like hashtag best practices, board management, and the highs and lows of Pinterest traffic.

After listening to this episode, you’ll be equipped with knowledge to help you form your own successful Pinterest strategy. Enjoy!

In this episode, you’ll learn:

  • If keywords and hashtags are the same thing
  • Best practices for hashtags on Pinterest
  • If you should be using board sections
  • What the ideal number of boards is
  • If you should disclose your sponsored or affiliate links on Pinterest
  • Why your Pinterest traffic might have gone down recently
  • When you can expect a burst of traffic as a food blogger
  • What giraffe pins are and why you shouldn’t be using them anymore
  • What rich pins are and whether or not you should use them
  • What the benefits of group boards are
  • Whether or not you should delete pins
  • How videos work on Pinterest

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Lois from Polish Housewife! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Aug 28, 2018

Creating a trusted system, creating a weekly review, and getting clearer with David Allen.

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Welcome to episode 165 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with David Allen about his Getting Things Done Methodology.

Getting Things Done

Blogging comes with a never-ending to-do list. Reach out to that sponsor! Send so-and-so an invoice! Look into why my site is slow! Come up with an editorial calendar for next month!

How do you ensure that you stay productive and on top of all of your to-dos? You have a set system of principles to keep you organized and motivated.

That’s what Getting Things Done is all about. You’ll learn all about David’s productivity tips that will help you create order out of chaos in this episode!

In this episode, David shares:

  • What the GTD methodology is
  • What the five steps are
  • What it means to get clearer
  • How to do nothing
  • What mind like water means
  • How to create a trusted system
  • What lists you should use to get things done
  • What the 2-minute rule is
  • What it means to gather all of your open loops
  • Why a weekly review is valuable
  • What an “in basket” is

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Lauren from Lillian Dora! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Aug 21, 2018

Advice for bloggers, starting a business, and publicizing income with Bjork Ostrom.

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Welcome to episode 164 of the Food Blogger Pro podcast! This week, we’re playing an episode from The Businessese Influencer Marketing Podcast.

In this episode, Bjork chats with Danielle Liss about trends in blogging, how they started all of their businesses, why they decided to write about their income on Pinch of Yum, and so much more! You’ll also learn about his favorite books and whether he’s a Mac or PC guy.

In this episode, Bjork discusses:

  • How he and Lindsay transitioned into entrepreneurship
  • How Food Blogger Pro started
  • Why it’s important to fulfill a need
  • How Nutrifox and WP Tasty started
  • 1% infinity and advice for bloggers

Thanks to our Reviewer of the Week, Emily! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Resources:

Get the resources for this episode here: https://www.businessese.com/episode48/

Aug 14, 2018

When Gutenberg is coming and how you can prepare for this WordPress update with Raquel Smith.

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Welcome to episode 163 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Raquel Smith from WP Tasty about WordPress’ new Gutenberg update.

What WordPress’ Gutenberg Update Means for You

If you’re running your blog on WordPress, chances are you’ve heard of Gutenberg. Gutenberg is WordPress’ new WYSIWYG post editor, and it’ll be a part of WordPress core before we know it.

But will this new way of editing impact you and your posts? You betcha. And Raquel is here to talk all about what you can expect once Gutenberg is live on your site.

Between setting up a staging site to test your plugins to understanding what blocks are, this episode will get you prepared for the Gutenberg release later this year!

In this episode, Raquel shares:

  • Why version 1.6.0 is an important update for Tasty Recipes
  • What a CMS is and what open-source means
  • Why people self-hosted WordPress sites are beneficial
  • What Gutenberg is
  • What blocks are
  • When we should expect to see Gutenberg
  • How you can prepare for Gutenberg

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Kim from Kickass Baker! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Aug 7, 2018

Being Spock, understanding masterminds, and charging to facilitate a mastermind group with Andy Traub.

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Welcome to episode 162 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Andy Traub about masterminds.

The Power of Masterminds

A “mastermind group” might be one of those “buzz-terms” for influencers, but they can be a powerful way to build a community, collaborate with like-minded entrepreneurs, and even contribute to your income stream.

Andy is here today to chat about how to acquire committed members to your mastermind group, how to provide what your group needs, and how to develop deep and meaningful relationships with your group. Plus, he’s sharing the details about his new mastermind course and podcast!

In this episode, Andy shares:

  • Why he’s a “Spock”
  • Why you shouldn’t fit in others’ stories
  • What two things every person in a mastermind must have
  • What a mastermind group actually is
  • How mastermind groups work
  • How to figure out how much to charge for your mastermind group

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Ben from Ramshackle Pantry! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 31, 2018

Opening a business bank account, learning from profit and losses, and what the new US tax law means for you with Ben Sutton.

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Welcome to episode 161 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Ben Sutton from Mazuma about bookkeeping and taxes for bloggers.

Blog Business 101: Understanding Your Accounting

I know. Accounting, bookkeeping, and taxes aren’t the most exciting topics.

That said, they’re necessary to understand if you’re running your own business. And Ben is here to make it all way more approachable.

By tracking your expenses, profits, and losses, you can understand more about what’s working for your business and alleviate stress come tax season. You’ll learn why having a separate bank account for your business is helpful, how to start separating your expenses, and more!

In this episode, Ben shares:

  • Why he started his business
  • When you should think about opening a separate bank account for your blog
  • How specific should you be when categorizing your expenses
  • How you should start tracking your expenses
  • How you can use your profit and losses to help you understand your business
  • How to start separating your expenses
  • When you should start looking into forming an S-Corp
  • What the new tax law means for you

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Alicia from Daily Ration! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

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