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The Food Blogger Pro Podcast

The Food Blogger Pro Podcast helps both aspiring bloggers and seasoned bloggers alike in creating a beautiful, functional, and profitable blog.
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Aug 14, 2018

When Gutenberg is coming and how you can prepare for this WordPress update with Raquel Smith.

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Welcome to episode 163 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Raquel Smith from WP Tasty about WordPress’ new Gutenberg update.

What WordPress’ Gutenberg Update Means for You

If you’re running your blog on WordPress, chances are you’ve heard of Gutenberg. Gutenberg is WordPress’ new WYSIWYG post editor, and it’ll be a part of WordPress core before we know it.

But will this new way of editing impact you and your posts? You betcha. And Raquel is here to talk all about what you can expect once Gutenberg is live on your site.

Between setting up a staging site to test your plugins to understanding what blocks are, this episode will get you prepared for the Gutenberg release later this year!

In this episode, Raquel shares:

  • Why version 1.6.0 is an important update for Tasty Recipes
  • What a CMS is and what open-source means
  • Why people self-hosted WordPress sites are beneficial
  • What Gutenberg is
  • What blocks are
  • When we should expect to see Gutenberg
  • How you can prepare for Gutenberg

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Kim from Kickass Baker! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Aug 7, 2018

Being Spock, understanding masterminds, and charging to facilitate a mastermind group with Andy Traub.

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Welcome to episode 162 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Andy Traub about masterminds.

The Power of Masterminds

A “mastermind group” might be one of those “buzz-terms” for influencers, but they can be a powerful way to build a community, collaborate with like-minded entrepreneurs, and even contribute to your income stream.

Andy is here today to chat about how to acquire committed members to your mastermind group, how to provide what your group needs, and how to develop deep and meaningful relationships with your group. Plus, he’s sharing the details about his new mastermind course and podcast!

In this episode, Andy shares:

  • Why he’s a “Spock”
  • Why you shouldn’t fit in others’ stories
  • What two things every person in a mastermind must have
  • What a mastermind group actually is
  • How mastermind groups work
  • How to figure out how much to charge for your mastermind group

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Ben from Ramshackle Pantry! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 31, 2018

Opening a business bank account, learning from profit and losses, and what the new US tax law means for you with Ben Sutton.

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Welcome to episode 161 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Ben Sutton from Mazuma about bookkeeping and taxes for bloggers.

Blog Business 101: Understanding Your Accounting

I know. Accounting, bookkeeping, and taxes aren’t the most exciting topics.

That said, they’re necessary to understand if you’re running your own business. And Ben is here to make it all way more approachable.

By tracking your expenses, profits, and losses, you can understand more about what’s working for your business and alleviate stress come tax season. You’ll learn why having a separate bank account for your business is helpful, how to start separating your expenses, and more!

In this episode, Ben shares:

  • Why he started his business
  • When you should think about opening a separate bank account for your blog
  • How specific should you be when categorizing your expenses
  • How you should start tracking your expenses
  • How you can use your profit and losses to help you understand your business
  • How to start separating your expenses
  • When you should start looking into forming an S-Corp
  • What the new tax law means for you

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Alicia from Daily Ration! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 24, 2018

Monetization strategies, thriving on social media, and ignoring comparison with Bjork Ostrom.

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Welcome to episode 160 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing a recording from our most recent Live Q&A on Food Blogger Pro.

A Sneak Peek into an FBP Live Q&A

You are getting a sneak peek into one of our favorite perks that comes with a Food Blogger Pro membership: Live Q&As!

We hold a Live Q&A for our members every month, and they’re a chance for our members to get answers to their toughest blogging questions…live.

Our Q&As are the perfect opportunity to invite our experts to chat about a specific topic, but they’re also great for picking Bjork and Lindsay’s brains.

This month’s Q&A was an “Ask Bjork Anything,” and Bjork answered our members’ questions about email lists, photography, monetization strategies, and more. Enjoy this sneak peek into Food Blogger Pro Live Q&As!

In this episode, you’ll learn:

  • How Bjork and Lindsay monetized Pinch of Yum in the early days
  • The difference between profit and revenue
  • Strategies for new bloggers who want to reach out to brands
  • How to handle new social media platforms like IGTV
  • The ideal Pinterest image size
  • How Lindsay stores her photography props
  • The best ways to grow your email list
  • How Pinch of Yum started to build a team
  • How to not get discouraged while you’re growing your blog
  • How to promote products on your blog
  • What you should do with old content
  • How we set up our bootcamps

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Madison from A Joyfully Mad Kitchen! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 17, 2018

Ways to pursue business growth and differentiating your income with Mark Daoust.

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Welcome to episode 159 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Mark Daoust from Quiet Light Brokerage about testing new income streams and spending money to make money.

Different Ways to Create an Income Online

As an influencer, you have access to a ton of different ways to monetize your blog. And possibly some ways you haven’t even considered.

Mark is here to chat about those ways and to give you a better understanding of how online businesses can differentiate themselves. Between understanding how valuable your company truly is to figuring out the right ways to sell your products to finding out what your readers are craving, Mark’s tips will help you create an established, sustainable business online.

In this episode, Mark shares:

  • What it was like starting his own podcast
  • How to understand how much your business is worth
  • What SaaS businesses are
  • What ecommerce sites are and how to monetize them
  • Ways you can spend money to make money
  • What FBA stands for
  • How to add an additional income stream to your business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Sara from Real Balanced! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 10, 2018

How to batch-create Instagram posts, improve your photography, and build a following with Lise Ode.

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Welcome to episode 158 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Lise Ode from Mom Loves Baking about growing her Instagram following.

How to Grow Your Instagram Following to 100k

Growing your social media following sometimes feels like an impossible goal, but Lise has figured out the trick to quickly and authentically grow her Instagram following.

Her Instagram account, @momlovesbaking, now has 100K followers. And that’s after having just a few thousand followers a few months ago.

Lise will talk about the course that helped skyrocket her Instagram following, how she improved her photography skills, and the story behind her first post to ever go viral. If you’re looking for ways to increase engagement and growth on your Instagram account, you’ll learn a lot from this episode!

In this episode, Lise shares:

  • How her husband helped her start her blog
  • How her business has transitioned
  • How she improved her photography
  • The most important photography tips she learned
  • Why she focused on intentionally growing her Instagram account
  • How she grew her Instagram following and engagement
  • How she batch-creates her Instagram posts
  • How she works with influencer companies

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Kate from Tasty Seasons! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 3, 2018

Thinking about your person, treating Pinterest as a unique platform, and evaluating Pin success with Kate Ahl.

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Welcome to episode 157 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Kate Ahl from Simple Pin Media about treating Pinterest as a long-term game and generating conversions.

More Clicks, Subscribers, and Sales with Pinterest

Sharing your content on Pinterest is almost like being in a relationship.

You have to show your commitment by giving it attention every single day. You need to completely understand your audience and give it what it needs. You need to face your challenges head-on in the hopes of creating a thriving, flourishing, and active connection.

If it sounds like a lot, it is. But Kate is here help. She’s chatting about prioritizing your Pinterest efforts for maximum clicks, subscribers, and sales. You can grow your blog and business with Pinterest, and this episode will teach you how.

In this episode, Kate shares:

  • The challenges you should keep in mind when dealing with Pinterest
  • Why Pinterest is a long-term game
  • Why you need to treat Pinterest as a unique social platform
  • Why you need to think about “your person” on Pinterest
  • What’s most important on Pinterest
  • How large your “long pins” should be
  • How hashtags work on Pinterest
  • How she gains clients
  • How to evaluate your pin success
  • How to leverage your other social channels for Pinterest success

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Katie from 24 Carrot Life! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jun 26, 2018

Prioritizing your work, choosing a focus, and leading a healthy life with Liz Della Croce.

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Welcome to episode 156 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Liz Della Croce about balance, health, and focus.

Building a Healthy Blog and a Healthy Life

Running your blog as a business takes a lot of balance. Especially if you have a well-rounded approach to health in mind.

Between her journey through weight loss to growing her blog into a profitable business, Liz has figured out how to keep a healthy balance in both her personal and professional lives. You’ll learn about her work processes, her approach to balance, and how she prioritizes her work in this interview. Enjoy!

In this episode, Liz shares:

  • How she started her blog
  • Her advice for exercise
  • How to maintain a healthy lifestyle
  • Why she focuses on one task at a time
  • How she prioritizes her work

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Bet from Bet on Dinner! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Jun 19, 2018

Keeping a long-term mindset, "What I don't do" lists, and connecting with others with Bjork Ostrom.

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Welcome to episode 155 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about important ways to overcome blogger burnout.

Keeping it Fresh and Avoiding Burnout

Burnout happens to everyone, so it’s helpful to have a few tips and tricks in your back pocket for when that feeling strikes.

That’s why Bjork’s here today. He’s talking about the seven burnout-fighting tips he implements in his own life. Between an efficient way to take a weekend trip to finding the perfect coffee shop when you want to switch up your work environment, this episode will equip you tools to knock out your blogger burnout.

In this episode, Bjork shares:

  • Why he has a long-term mindset
  • Why you should view everything as an experiment
  • Why you should unplug once in a while
  • Why it’s helpful to switch up your work atmosphere
  • How to make “what I do” and “what I don’t do” lists
  • Ways to meet up with others
  • Why it’s important to switch it up

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Katie from Healthy Seasonal Recipes! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Jun 12, 2018

The subtleties of still life photography, the importance of textures, and how to layer with Rachel Korinek.

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Welcome to episode 154 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Rachel Korinek from Two Loves Studio about improving your food photography with five powerful tips.

5 Tips to Improve Your Food Photography

Spend five seconds on Rachel’s photography site, Two Loves Studio, and you’ll know that she knows photography.

Rachel understands the important role food photography plays in the growth of any kind of food-based business. The saying, “Eat with your eyes” is much more true when your colors look real-to-life, your composition is authentic, and your prop choices make sense.

From lighting to editing to color theory, Rachel explains these principles in detail on her blog, and she’s here today to share five important tips that can improve your food photography.

In this episode, Rachel shares:

  • Why still life photography is difficult
  • What a food stylist does
  • Why it’s helpful to work with a team
  • Why textured backgrounds are helpful
  • How to capture shadows
  • What negative fill is and how to work with diffused light
  • Why layering is important in still life photography
  • What color theory is
  • The tools she recommends to have on hand

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Julie from Julie’s Eats and Treats! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Jun 5, 2018

Evaluating your current reality, examining your past work, and becoming an effective leader with Kevin Waldron.

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Welcome to episode 153 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Kevin Waldron about being an effective business owner and achieving the life you want.

Playing the Game of Business

Kevin isn’t just a business coach, he’s Bjork’s business coach! He’s in the business of helping people evaluate their current business situation and giving them actionable ways to get to where they want to be.

In this episode, Kevin talks about how you can play the game of business to get what you want. You’ll learn how to evaluate what you should be doing more of and, more importantly, what you shouldn’t be doing as you grow into an effective leader and business owner.

Let’s dive in!

In this episode, Kevin shares:

  • How he knew he wanted to be an entrepreneur
  • The moment he became an entrepreneur
  • How he approaches selling a business
  • Why you might want to infuse your personality into your business
  • What it’s like to no longer own your business
  • How he found his sweet spot
  • How he describes what he does to other people
  • The most common things he addresses as a business coach

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Oriana from Mommy’s Home Cooking! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 29, 2018

Dealing with burnout, making the tough decisions, and generating income your way with Carrie Forrest.

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Welcome to episode 152 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Food Blogger Pro member, Carrie Forrest, about 6 big mistakes that she made over her 9 years of blogging.

6 Blogging Mistakes Made By a Veteran Food Blogger

Today’s podcast is extra special because we’re featuring a Food Blogger Pro member, Carrie from Clean Eating Kitchen!

Carrie has been blogging for nine years, and as you can imagine, she has learned a lot about her readers, the blogging industry, and herself in that time.

And that’s why she’s here today. Between learning the hard truth about what happens when you change your URLs to alienating her audience, she’s sharing the top 6 mistakes she made and how you can avoid making them yourself.

In this episode, Carrie shares:

  • What it was like blogging 9 years ago
  • What burnout was like and why it made her want to quit blogging
  • How she made the tough decisions about her blog
  • What she learned from alienating her audience
  • How she fixed her broken links
  • How she refined her photography style

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Karen from Seasonal Cravings! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 22, 2018

When it's time to take a break, how to change your mindset, and what's next for her blog with Stephanie Wise.

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Welcome to episode 151 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Stephanie Wise from Girl Versus Dough about stepping away from blogging and pivoting her focus.

Designing Your Lifestyle

When running a business online, it’s easy to experience burnout. Stephanie is familiar with the feeling; she actually stopped blogging at Girl Versus Dough for the majority of last year.

In that time, she focused on her family and reevaluated what made her love blogging in the first place.

Now that she’s back to blogging, she views the process of producing content in a new light. She’ll talk about what’s next for her and her blog, as well as her advice for others who are thinking about pivoting.

In this episode, Stephanie shares:

  • Why she decided to stop blogging
  • When she realized it was time to take a break
  • How her mindset has changed
  • What’s next for her, her brand, and her home life
  • How she deals with pushback
  • Her advice for others who are thinking about pivoting

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Alyssa from Simply Quinoa! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 15, 2018

We're celebrating our 150th episode with a fun Q&A with Bjork. You'll learn about his management style, why he loves Minnesota, how they're A/B testing on Pinch of Yum, and more.

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Welcome to episode 150 of the Food Blogger Pro podcast! This week on the podcast, Bjork is in the hot seat, and he chats about his favorite music, how he formed his management style, and his favorite Pinch of Yum recipe.

Get to Know Bjork Ostrom

Happy 150th episode day!! We’re so honored and thrilled to have you listening along to the Food Blogger Pro Podcast each week, so to celebrate, we’re publishing a fun Q&A episode with our fearless leader, Bjork Ostrom.

We’ll focus on some business and blogging questions, and then dig into the personal stuff and discover more about Bjork’s music career (!!!) and his unconventional favorite Pinch of Yum recipe.

This interview was a lot of fun, and we really hope you enjoy it!

In this episode, Bjork shares:

  • What his most memorable podcast episode is
  • If there was ever an episode that inspired him to change a part of his business
  • How he overcomes roadblocks
  • How they’re using A/B testing on Pinch of Yum
  • His and Lindsay’s AIM screen names
  • The books he most recommends
  • Why he loves living in Minnesota
  • What he likes to listen to on Spotify
  • How his music career helped shape his future careers
  • What his favorite Pinch of Yum recipe is
  • How it feels to have 150 episodes in the books

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Angel from Cheftographer! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 8, 2018

How SEO works on Pinterest, how often you should be pinning, and the optimum size for pins with Yuka Ohishi.

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Welcome to episode 149 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Yuka Ohishi about optimizing your posts for Pinterest.

How to Get Your Content to Stand Out on Pinterest

Pinterest can be one of the biggest sources of traffic for food bloggers, so it’s important to optimize your posts, descriptions, and photos for Pinterest success.

That’s why Yuka is here today. She has worked at Pinterest for a few years, and she knows the ins and outs of the platform. She’ll answer some of our members’ most common Pinterest questions like how big your pins should be, how hashtags work, how to optimize Pinterest descriptions, and so much more.

If you’re looking for ways to improve your Pinterest efforts, this episode is for you!

In this episode, Yuka shares:

  • How she started working with Pinterest
  • How often you should be pinning
  • Why the new profile will help you customize your presence on Pinterest
  • Whether or not you should use rich pins
  • How SEO works on Pinterest
  • How to optimize your Pinterest descriptions
  • How hashtags on Pinterest work
  • The ideal size for long pins
  • How to get more traffic from Pinterest

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Sara from Vegan Chickpea! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 1, 2018

How to craft your ideal day, why you should beta test your idea, and how to launch a course with Steph Jones.

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Welcome to episode 148 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Steph Jones from Steph Yoga about realizing there needed to be a change in her career and how she made that change happen.

Pivoting to Find Success

Sometimes we think we know exactly what we want to be doing in life, only to learn that it’s not as fulfilling as we had hoped.

That’s the exact situation that Steph found herself in when she realized that there needed to be a change. She decided to become a yoga instructor and wanted to take her passions to an online platform.

Fast forward through a lot of work, testing her idea, and building her site, she now has a thriving yoga membership workout site that helps its members transform their health and bodies through yoga. You’ll learn all about how she found her passions and built her business in this interview.

In this episode, Steph shares:

  • What she did before she built her own business
  • How she realized that she needed a change
  • How she became a yoga instructor
  • Why she decided to build a food blog
  • How to craft your ideal day
  • How she beta tested her idea
  • How she launched a waiting list
  • Why a drip campaign was helpful
  • How she knew she was ready to launch
  • Why an open / closed enrollment format works for her

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Alexa from Girl in Healing! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Apr 24, 2018

What GDPR is, why it’s important, and how to implement GDPR-compliant changes on your site with Danielle Liss.

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Welcome to episode 147 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal and Businessese about understanding GDPR.

GDPR for Influencers

Have you heard of GDPR? It’s a regulation in the EU about data protection, and it affects everyone with readers in the EU.

These four letters are causing a lot of confusion and raising questions in our niche, so Danielle is here today to help us all understand its impact.

It’s important to understand the rules and regulations of GDPR so that we can protect ourselves as bloggers and business owners, but it’s also important so that we can protect the privacy of our readers. You’ll learn how to audit your site for compliance, the difference between different types of data, and how you might be collecting data on your site visitors without knowing it.

In this episode, Danielle shares:

  • What GDPR is and why it’s important for influencers
  • How you might be collecting data on your visitors
  • The difference between personal and sensitive data is
  • Why you should audit your site
  • Why disclosing the information you collect might help your relationship with your readers
  • How you can stay up-to-date on GDPR updates

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Caroline! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Apr 17, 2018

How to view your blog as a business from day 1, better serve your email subscribers, and hire help with Kate Kordsmeier.

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Welcome to episode 146 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kate Kordsmeier from Root & Revel about how she generated a full-time income from her blog in just two years.

$75,000 in Year 2

One of the most common questions we get on Food Blogger Pro is when bloggers should start monetizing.

What do you think?

6 months? A year? 1,000 followers on Instagram? 10,000 page views per month?

Kate believes you should start monetizing as soon as possible (as in day one), and in this interview, you’ll learn all about the ways she has monetized and grown her blog over the past two years.

In this episode, Kate shares:

  • How she knew she needed a change from freelancing
  • Why finding the Pinch of Yum Income Reports were helpful
  • How she was intentional with her learning
  • How she started viewing her blog as a business over a hobby
  • Her approach to affiliate income and sponsored content
  • What her weekly affiliate email is like
  • How she uses tags to segment her email list
  • How she found people to help her with her blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Kitty from My Katie Blue! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Apr 10, 2018

How to live with intention, say no, and seek silance with Shauna Niequist.

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Welcome to episode 145 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Shauna Niequist about inspiration, knowing when to disconnect, and living with intention.

Present Over Perfect

Shauna understands how important it is to live a life full of meaningful choices and intentional seasons, but she didn’t always live this way. It took her coming to a breaking point to really evaluate her choices and understand what’s really important.

As bloggers and entrepreneurs, we tend to feel the need to constantly be connected to social media, responding to comments, and answering emails. But while those things are important, it’s also important to recognize when you should disconnect, say no, and seek silence for a bit. You’ll learn how to live “Present Over Perfect” in this episode!

In this episode, Shauna shares:

  • What her interview with Oprah was like
  • When she knew there needed to be a change in her life
  • What inspired her to write Present Over Perfect
  • How she applied the principles in Present Over Perfect to the promotion of her book
  • What it means to have intentional seasons
  • How she disconnected herself from metrics
  • Why it’s important to understand when to say “no”
  • Why it’s important to seek silence

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Jodie from Growing Book by Book! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Apr 3, 2018

How to implement a "yes and..." mindset, the importance of trying new things, and traveling to eat with Phil Rosenthal.

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Welcome to episode 144 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Phil Rosenthal about building his career and his new Netflix-original show, “Somebody Feed Phil.”

Netflix, Everybody Loves Raymond, and Somebody Feel Phil

This is a bit of an unconventional interview for the Food Blogger Pro Podcast, but if you’re a food fan, we think you’re really going to enjoy it.

You may have heard of Phil Rosenthal. He’s the creator and executive producer of “Everybody Loves Raymond,” an actor, an author, and most recently, the star of the Netflix-original food and travel documentary, “Somebody Feed Phil.”

Phil is a die-hard food lover, and he shares that love as he travels across the globe and makes connections with locals. Building his career wasn’t always easy, but his “yes and…” attitude, fearless personality, and “never give up” outlook are all principles that you can apply to running your own blog and business.

In this episode, Phil shares:

  • Why Skype is an important part of his show
  • Why having a niche is important
  • How to not be afraid of trying new things
  • What an egg cream is (let us know if you’d try it in the comments!)
  • How to implement a “yes and…” mindset

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Katie from BlackFern Kitchen! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Mar 27, 2018

How to build authority, why they choose to guest post, and why connection is so important with Jessica Beacom and Stacie Hassing.

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Welcome to episode 143 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jessica and Stacie from The Real Food Dietitians about growing their blog to have over 2 million page views per month.

2 Million Page Views in 2 Years

Jessica and Stacie’s story is impressive; not only do they operate their business from two different states, they’ve grown their audience to over two million page views per month in just two years!

They’re here today to share the story of how they started their business together and why they ended up shifting their focus. They also will chat about why connection has been such an important part of growing their business and how they’re using Facebook to cultivate that connection. You’ll love hearing about how they’ve learned to thrive as the bloggers behind The Real Food Dietitians.

In this episode, Jessica and Stacie share:

  • What they did before they started their blog
  • The most critical pieces of their journey
  • How they connected at a conference
  • How they started to work together
  • How they’ve built authority on their site
  • Why guest blogging works as part of their strategy
  • How they made connections with other bloggers
  • The most profitable aspects of their business
  • How they work together in different cities
  • Why they run a private Facebook group

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Madison from Sunny Thymes! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Mar 20, 2018

How to choose a hosting plan, why SSL is important, and how to optimize your images with Andrew Wilder.

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Welcome to episode 142 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Andrew Wilder about the top five tech mistakes he sees on food blogs.

How to Fix 5 Common Blogging Tech Mistakes

The first time our Site Speed Expert, Andrew, was on the podcast, he chatted all about best practices for securing your website.

Now he’s back to talk about five of the most common tech mistakes he sees on blogs.

Between choosing the right hosting to optimizing images, there are a lot of tech decisions to make about your blog. Andrew’s advice will make you a lot more confident to make those decisions. Enjoy!

In this episode, Andrew shares:

  • What he does at Blog Tutor
  • Why good hosting is important for food blogger
  • The difference between popular types of hosting plans
  • How you can tell if you have good hosting
  • How big your images should be and why you should be optimizing
  • What a fully enhanced recipe rich card is
  • What an SSL certificate is

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Jodie from Growing Book by Book! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Mar 13, 2018

How to understand your customers, view your blog as a business, and adapt to where you are with Alexis Joseph.

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Welcome to episode 141 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Alexis Joseph about building two thriving full-time businesses.

Hustling to Build Two Full-Time Businesses

Alexis is the definition of a #girlboss. She’s the co-founder of a thriving restaurant, the author of a successful blog, and a registered dietitian.

How does she find time for it all? Good question. She’s here today to share all about it. You’ll learn about what she does in a typical day and how she balances it all.

In this episode, Alexis shares:

  • How she got interested in nutrition
  • When and why she started her blog
  • The things that made a difference in her blog
  • How she started viewing her blog as a business
  • Where her blog name came from
  • How she decided to open a restaurant
  • How she keeps up with her customers
  • How she balances a full-time blog and restaurant
  • What her typical day looks like

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Regan Jones from Blog Brûlée, Healthy Aperture, This Unmillennial Life, and The Recipe Redux! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Mar 6, 2018

How to tier your pricing structure, why you should save your side business income, and how to incentivize word of mouth with Nathan Barry.

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Welcome to episode 140 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Nathan Barry from ConvertKit about how he started his career and pivoted to focus on selling software.

From $300k in Product Sales to $9m in Software Sales

Nathan started out as a designer and app developer, and he launched his first product to an email list of 800 people. Thus started his successful product sales career, writing three books, two courses, and building an email list.

But then in October 2014, Nathan decided to pivot. He decided to focus on his email software, ConvertKit, which was making only $1,000/month in revenue at the time. Now ConvertKit has over 18,000 users, including Pat Flynn, Leo Babuta, and Chris Gillebeau.

In this episode, Nathan shares:

  • What he did before starting ConvertKit
  • His suggestions about what you should do with your side business income
  • Why he suggests to tier your pricing for a product
  • How to price a product
  • Why he wanted to make an email marketing platform
  • How he decided to focus on software
  • How to incentivize word of mouth

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Tonia from Why Not Mom! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Feb 27, 2018

Sharing videos on social media, filming tricky foods, and working with brands with the Pinch of Yum Team.

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Welcome to episode 139 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from our recent Recipe Video Bootcamp.

Answering MORE Questions about Recipe Videos

Have you tried making recipe videos yet? They’re incredibly popular right now, and they’re a great way to grow your audience and social media following.

We recently held a Recipe Video Bootcamp where we taught attendees how to shoot and edit their own food videos like a pro. Our last session of the day was a Q&A with Lindsay Ostrom and Alana Woolley from Pinch of Yum, and we’ve decided to share it as a podcast episode today! You’ll learn all about how the Pinch of Yum team handles producing and sharing high-quality video content every week.

In this episode, Lindsay and Alana share:

  • The best practices for sharing videos on social media
  • How to work with tricky foods
  • How to work with brands
  • The gear they use
  • How they handle shoots as a team
  • How they come up with inspiration
  • How to make your videos stand out
  • How long your videos should be
  • The settings they use to record videos

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Kelly from A Side of Sweet! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

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