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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: November, 2022
Nov 29, 2022

Getting comfortable on camera, running online cooking classes, and maximizing your productivity with Ashley Covelli from Big Flavors from a Tiny Kitchen.

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Welcome to episode 385 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Covelli from Big Flavors from a Tiny Kitchen about teaching cooking classes as a food creator.

Teaching Cooking Classes

Have you ever wanted to teach your own cooking classes but are not sure how to get started? Then you won’t want to miss this episode with Ashley!

In addition to sharing recipes on her blog, Big Flavors from a Tiny Kitchen, Ashley also runs online cooking classes in partnership with local libraries. You’ll hear how she started doing these classes, how she got comfortable being on camera, what equipment she uses to run the classes, and more.

If you’re looking to add a new revenue stream to your business, cooking classes might be a fun option to look into!

In this episode, you’ll learn:

  • How Ashley started sharing food content online
  • How she started teaching in-person cooking classes
  • Why she switched to teaching virtual cooking classes
  • How her cooking classes work
  • What equipment she uses to run her classes
  • How she got comfortable being on camera
  • How she uses time blocking to maximize her productivity
  • Why she recommends documenting your processes

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 22, 2022

Running two food blogs, building a team, and rapidly growing an email list with Toni Okamoto from Plant-Based on a Budget.

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Welcome to episode 384 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Toni Okamoto from Plant-Based on a Budget about how she runs her two food blogs and how she’s grown her email list to over 80,000 subscribers.

Running Two Food Blogs and Growing an Email List

Today, we’re really excited to share this conversation with Toni Okamoto! She’s the creator behind not one, but two, successful food blogs: Plant-Based on a Budget and Food Sharing Vegan.

In this episode, you’ll hear what she’s done to get both blogs accepted into Mediavine, why she decided to expand her team, how she’s grown her email list to over 80,000 subscribers, and more.

Toni’s passion for her work shines through in this interview, and we know you’ll have so many takeaways after learning her story and content creation strategy!

In this episode, you’ll learn:

  • How Toni started sharing food content online
  • How she has strategically grown her two food blogs
  • Why she believes so strongly in investing in her business
  • Why she decided to expand her team
  • What tools she uses to stay in contact with her team
  • What the primary revenue sources are for her business
  • How she works with sponsors on her blog, social media, podcast, and email newsletter
  • How she has grown her email list to over 80,000 subscribers
  • Why she places so much emphasis on social media

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 15, 2022

Creating viral food videos, sharing videos on TikTok, and editing your videos for different platforms with Julie Tran Deily.

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Welcome to episode 383 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julie Tran Deily about how food creators can use Whisk when sharing videos on TikTok.

TikTok, Whisk, and the Importance of Leaning into Video

Note: Since the recording of this interview, TikTok decided to sunset their Jump program, which Bjork and Julie mention during this interview. Therefore, Whisk Jump is no longer available as of December 1, 2022. As an alternative, creators can link directly to Whisk using their TikTok profile link.

When sharing recipe videos on social media, it can be hard to direct your followers to the actual recipe on your blog. Social media platforms just really don’t make it easy for us, do they?

Enter: Whisk! You can use this handy app to add a recipe link directly to your TikTok videos, and it’s what we’re chatting about today with Julie Tran Deily.

Julie used to work for Whisk, and she’s also been running her food blog, The Little Kitchen, for over 12 years. Video is a huge part of her strategy, and in this episode, she’s sharing her process for creating viral food videos, as well as a peek into how she uses tools like Whisk to grow her social media following and increase her blog’s pageviews.

In this episode, you’ll learn:

  • Why Julie decided to launch her food blog
  • How she had a video go viral on several different social platforms
  • Why she really likes sharing videos on TikTok
  • What her role looked like at Whisk
  • How Whisk lets you link to your recipes on TikTok
  • How she edits her videos
  • How she converts vertical videos to horizontal videos to share on her blog
  • Why she recommends experimenting and sharing on different social platforms

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 8, 2022

Reaching out to brands, negotiating sponsored content contracts, and determining your rates with Jenny Meassick from Chocolate & Lace.

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Welcome to episode 382 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenny Meassick from Chocolate & Lace about how she works with brands and negotiates sponsored content contracts.

Tips for Negotiating Sponsored Content Contracts

There are so many ways you can earn money as a food creator, one of which is by working with brands and creating sponsored content. And that’s what we’re talking about today with Jenny from Chocolate & Lace!

Jenny’s been blogging for over ten years, and she currently earns the majority of her blogging income by working with brands. She has a very strategic approach when it comes to sponsored content, and we’re really excited to share her process with you in this episode.

You’ll hear her best tips for negotiating sponsored content contracts, how she sets her rates, how she nurtures strong relationships with the brands she works with, and more. We hope you enjoy this episode!

In this episode, you’ll learn:

  • How Jenny started sharing content online
  • Why she doesn’t want to become a full-time blogger
  • Why she decided to start sharing both food and lifestyle content
  • How she approaches doing sponsored content
  • Her best tips for negotiating sponsored content contracts
  • How exclusivity works
  • Her best tips for setting your rates for sponsored content
  • What ‘in perpetuity’ means
  • How she approaches pitching to brands
  • Why she recommends following up with brands you’re working with frequently

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 1, 2022

Knowing a recipe is ready to publish, why recipe testing starts at the grocery store, and starting with a Hypothesis Draft with Katie Webster.

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Welcome to episode 381 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Webster from Healthy Seasonal Recipes about the process of developing rock-solid recipes for your readers.

Developing Foolproof Recipes

As food bloggers and business owners, the “product” we’re creating for our readers or “customers” are our recipes, so it’s important for them to be as comprehensive as possible.

Katie Webster from Healthy Seasonal Recipes has a unique and reliable process for testing the recipes she publishes on her site, and she’s here today to talk you through the whole thing!

You’ll hear about how she starts the process, why she develops a hypothesis draft, and how she ultimately decides that a recipe is at its final stage.

This episode is a must-listen for any and all recipe developers!

In this episode, you’ll learn:

  • What she did as a personal chef
  • What her personal chef business taught her about freelancing
  • How to know a recipe is done
  • Her process for developing recipes
  • The difference between prep time and active time
  • At what point Katie finalized a recipe
  • Why she doesn’t shoot photos or video when she’s testing recipes
  • Why recipe testing starts at the grocery store
  • How she keeps track of recipe ideas
  • How she works with recipe testers
  • Her advice for those in the early stages of recipe development

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

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