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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: February, 2017
Feb 28, 2017

What it means to take permission, the ugly truth about online marketing, and how to genuinely connect with influencers with Andy Traub.

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Welcome to episode 87 of the Food Blogger Pro podcast! This week, Bjork chats with Andy Traub, a business coach who specializes in helping you take permission in your career.

 

The phrase “take permission” might settle a bit weird in your brain. Don’t you ask for permission?

That’s exactly what Andy’s all about. He feels that for your business to really thrive, you have to be comfortable with simply taking permission. Take permission to start. Take permission to invest. Take permission to learn. This mindset is crucial to not only finding success as an entrepreneur, but also finding out what your best, most useful skills and roles are in your business. With this mindset, you can really see your business grow.

In this episode, Andy shares:

  • What inspired him to work for himself
  • How he got started with his business
  • What it means to take permission
  • The hard, ugly truth about internet marketing
  • How to genuinely connect with influencers
  • Why he makes short, simple courses
  • What is more important than simply following the footsteps of successful people

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Feb 21, 2017

Reinvent your Mondays, transition to a new career, and start Do Overs in all areas of life with Jon Acuff.

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Welcome to episode 86 of the Food Blogger Pro podcast! This week, Bjork chats with Jon Acuff, a New York Times bestselling author who helps you work a job you love.

 

While many entrepreneur-motivators will promote the strategy of quitting your job first, then figuring your new career out later, Jon Acuff takes a different stance. In his most recent book, Do Over, Jon talks about preparing yourself for a new career well before you ever need to actually start one.

Jon’s books have helped thousands of people reinvent their Mondays, transition to a new career, and start Do Overs in all areas of life.

In this episode, Jon shares:

  • What a Do Over is and how you can track their effects
  • Why you shouldn’t quit your day job
  • How to utilize your time without sacrificing your family
  • What you need to have in place to be prepared for a Do Over
  • Why hustle is a key component, even if you have everything else
  • What a Career Savings Account is and why you need one
  • The best way to build relationships and be remembered

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Feb 14, 2017

Working with contributors, monetizing from day 1, and finding your support person with Leslie Means from Her View From Home

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Welcome to episode 85 of the Food Blogger Pro podcast! This week, Bjork chats with Leslie Means, cofounder of Her View From Home, about scaling her website to over 450 contributors and 9 million visitors per month.

 

Leslie Means started her website just like many of us did - with a passion and a dream. However, instead of the typical create-publish-promote-repeat agenda, she took a bit of a different path: she wanted to publish articles from contributors and pay those authors based on article performance.

Today, Her View From Home has over 9 million monthly visitors and pulls from a pool of 450 contributors. The business is thriving, and Leslie is here to tell us all about it.

In this episode, Leslie shares:

  • How Her View from Home started, and where it is today
  • How she monetized her website from the beginning
  • Why writing a business plan was instrumental for her success
  • Why her husband was so helpful in the early days
  • When she started working with contributors and why
  • How they afforded to pay contributors
  • When she started taking an income from the site
  • What she would have done differently at the start
  • What social media platform has worked best for HVFH

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Feb 7, 2017

Gratitude, constant growth, and keeping overwhelm at bay.

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Welcome to episode 84 of the Food Blogger Pro podcast! This week, Bjork talks about gratitude, constant growth, and keeping blog overwhelm at bay.

In this episode, Bjork discusses:

  • How your past is relevant to your future
  • Examples of using past skills to grow your business
  • How you can contrast negative thoughts with grateful thoughts to stay balanced
  • How you can simultaneously be content, yet still aiming to learn and grow
  • What the difference is between blogs that thrive and those that get stuck
  • Why just creating consistent content is not enough
  • How you can apply 1%∞ today
  • How 1%∞ can keep things from becoming overwhelming

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

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