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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: November, 2018
Nov 27, 2018

Consistent quality content, working together, and improving the process with Sonja and Alex Overhiser from A Couple Cooks.

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Welcome to episode 178 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sonja and Alex Overhiser about balancing content, working together, and podcasting.

Life, Podcasting, Blogging, and Cookbook Writing

Sonja and Alex seem to be doing it all: publishing consistent quality blog content, focusing on SEO, sharing their content on social media, publishing a cookbook, and producing a podcast.

How do they balance it all? That’s a good question. And that’s the exact topic of this episode.

They cover their typical day-to-day, small changes that helped them find balance, and more. Let’s dive in.

In this episode, Sonja & Alex share:

  • How they started their blog
  • How they keep improving their process
  • What it was like to transition to working on A Couple Cooks full time
  • What their typical day looks like
  • How they work together as a family and find balance
  • Why they started their podcast

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Laine Oliver! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Nov 20, 2018

Lighting for recipe videos, different videos for different platforms, and finding your video style with Emily Caruso.

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Welcome to episode 177 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Emily Caruso, Pinch of Yum’s Video Specialist, as part of our recent Video in 2019 Summit.

A Video in 2019 Q&A

We recently held a free event called the Video in 2019 Summit, and it focused on ways you can level-up your recipe videos in the new year.

Our last session of the day was a Q&A with Pinch of Yum’s Video Specialist, Emily Caruso, and she answered listener-submitted questions about style, lighting, tools, and more.

Emily creates awesome Pinch of Yum recipe videos all by herself in her home, so if you’re producing videos without a fancy studio, you’ll find this episode inspirational, motivational, and full of helpful tips!

In this episode, Emily shares:

  • How she created different videos for different platforms
  • How to fade music at the end of your videos
  • What it’s like to shoot videos by herself
  • How to figure out your rate for making videos for brands
  • How to level your camera
  • The importance of hooks
  • Tips for finding your style
  • If she treats lighting the same as she does with photography
  • How video ads work
  • How to deal with the nuances of natural lighting

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Emily from Layers of Happiness! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Nov 13, 2018

Top mistakes of affiliates, buyer intent, and the authentic use of affiliate links with Chris Guthrie.

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Welcome to episode 176 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chris Guthrie about making affiliate marketing work for you.

Affiliate Marketing for Bloggers

This is the greatest time of year. No, not because of the holidays…because it’s gift guide season!

Joking aside, gift guides are just one of the many ways that you can make affiliate marketing work for you, and that’s exactly why Chris is here.

He’s sharing some unique strategies for affiliate marketing, and he chats about important keywords for affiliate marketing, optimization, and more.

If you’re looking for ways to up your affiliate income game, this episode is for you!

In this episode, Chris shares:

  • Why he started product review sites
  • Why buyer intent is important and how to create content around it
  • Why keywords like “best” and “top” are helpful for affiliate marketing
  • The biggest mistakes affiliates make
  • How you can authentically use affiliate links
  • How you can win an optimization session with Chris

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Tieghan from Half Baked Harvest! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Nov 6, 2018

Photography, blogging as a career, and finding balance with Ali Martin.

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Welcome to episode 175 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to episode #24 with Ali Martin from Gimme Some Oven.

How to Find Balance in Blogging

Every once in a while, we like to rewind back to a past episode of the Food Blogger Pro Podcast, and this one is a good one. It’s one of our most popular episodes, and while a lot has changed since this episode aired in December 2015, a lot of what Ali talks about is as important as ever.

We’re so excited about this FBP Rewind episode because the advice that Ali gives in this interview is timeless. She talks about important self-care tips, following your passions, and how she grows her blog every day.

In this episode, Ali shares:

  • How she stumbled upon the idea for a blog & got started
  • What motivated her to keep blogging when she didn’t even know she could make money with a blog
  • Her tips for white photography
  • When she quit her job to be a blogger full-time, and how long she thinks she’ll be doing it
  • What she does to continue to grow her blog every day
  • How she uses the Google Keyword Planner to get post ideas
  • Why she surveys her readers every year
  • Her best advice for new and experienced bloggers

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Bethany from Maloney Made! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

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