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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: April, 2016
Apr 26, 2016

Welcome to episode 44 of the Food Blogger Pro podcast! This week, Bjork talks with Justine Grey about how low-traffic bloggers can make an income through affiliate marketing.

Last week, Bjork interviewed Tieghan Gerard from the popular blog Half Baked Harvest about her inspiring photography, inventive recipes, and the drive that keeps her moving forward. To go listen to that episode, click here.

Getting Started with Affiliate Marketing

Many bloggers wonder how they can make an income from their blog when they don’t have a lot of traffic. As we all know, ads pay per impression (or click), and sometimes it takes a lot of impressions to get the dollars to add up.

However, bloggers with lower traffic numbers still can make money with their blogs. How? With affiliate marketing! By sharing the products they love with their readers, smaller bloggers are able to earn commissions on those products and start earning an income sooner.

Justine Grey is an affiliate marketing guru, and she is here today to tell us all about the world of affiliate marketing.

In this episode, Justine shares:

  • How she ended up making affiliate marketing her career
  • What affiliate marketing is and how it can be used to monetize your blog
  • What an affiliate cookie is and how long it’s valid
  • Why being an affiliate isn’t about selling products
  • How you can be a better, more successful affiliate
  • How to get a better rate for your affiliate sales
  • What you should pay affiliates for your own products
  • Whether or not you should use a large network like ShareASale for your affiliate network
  • Why you shouldn’t automatically add all affiliates that apply

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Apr 19, 2016

Welcome to episode 43 of the Food Blogger Pro podcast! This week, Bjork is bringing on an oft-requested guest, Tieghan Gerard from Half Baked Harvest!

We occasionally ask in the podcast for guest requests - bloggers or other inspiring individuals that our listeners would like to hear from. One person who came up quite a few times was fellow FBP member, Tieghan Gerard.

When I think of bloggers who inspire me for photography, Tieghan is definitely near the top of the list. I’ve often thought about what makes her photography so special, and in this podcast episode I finally learned what it is: mood.

When Tieghan heads into a photo shoot, the first thing she thinks about is the mood that she wants to set in the photo. How will this dish make the viewer feel? And how can I protray that with a photograph? Tieghan talks about her photography process and how she sets a mood as well as a lot of other awesome info in this great podcast episode.

In this episode, Tieghan shares:

  • When she started her blog - and why
  • What kept her going through the difficult first year
  • What a “normal” day looks like for her
  • How she is approaching recipe development & photography for her upcoming cookbook
  • What she thinks about when heading into a photography shoot
  • Where she finds inspiration for her creative recipes
  • How many times she will make a recipe before posting it
  • What she thinks is the most important social media platform

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Apr 12, 2016

Welcome to episode 42 of the Food Blogger Pro podcast! Today, Bjork interviews Clotilde Dusouiler from the popular food blog Chocolate & Zucchini about running a bilingual blog.

Many of our Food Blogger Pro members reign from places all over the world where English might not be the primary language. This presents a bit of a difficult decision for these bloggers - what language should they use to blog?

Clotilde from Chocolate & Zucchini decided to not even make that decision a while back. Instead, she chose to blog in both languages, and today you’ll find both an English and a French version on her long-standing website. In this episode, she talks about why she blogs in both languages and what that looks like from a process standpoint, as well as how she manages to stay relevant after being in the blogging game for over a decade.

In this episode, Clotilde shares:

  • What she does as a food trend consultant
  • Why she decided to write her blog in multiple languages
  • How she prepares posts for both English and French
  • How running a multiple language blog affects her SEO
  • What tools she uses to help users select a language
  • How sponsored posts and ad networks differ on her blog
  • Why Clotilde is willing to try new things with social media
  • Why she is so excited about live video
  • How she prepares for a live video session

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Apr 5, 2016

Welcome to episode 41 of the Food Blogger Pro podcast! In this episode, talks with Barry Moore, an expert in email marketing.

Have you ever received an email and thought, “Wow! That was just what I needed to hear right now. How did they know?”

To put it simply, whoever sent that email to you at the exact time you needed to hear it is practicing something called Ninja Email Marketing, and it’s definitely something you want to get familiar with real quick.

In this episode, Barry Moore from TheActiveMarketer.com talks about some ninja techniques for email marketing and how they can change the way you see your website visitors and customers - and how they see you.

In this episode, Barry talks about:

  • What it means to be an “active marketer”
  • Why it’s a good idea to be sending emails out regularly
  • What the different types of emails are
  • How advanced email marketing services track your subscribers
  • How you can use tags to send emails to the right people
  • Where new bloggers should start with email marketing
  • How you can use lead magnets to get more subscribers

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

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