042: Building a Successful Bilingual Blog with Clotilde Dusoulier of Chocolate & Zucchini

Welcome to episode 42 of the Food Blogger Pro podcast! Today, Bjork interviews Clotilde Dusouiler from the popular food blog Chocolate & Zucchini about running a bilingual blog.

Many of our Food Blogger Pro members reign from places all over the world where English might not be the primary language. This presents a bit of a difficult decision for these bloggers - what language should they use to blog?

Clotilde from Chocolate & Zucchini decided to not even make that decision a while back. Instead, she chose to blog in both languages, and today you’ll find both an English and a French version on her long-standing website. In this episode, she talks about why she blogs in both languages and what that looks like from a process standpoint, as well as how she manages to stay relevant after being in the blogging game for over a decade.

In this episode, Clotilde shares:

• What she does as a food trend consultant
• Why she decided to write her blog in multiple languages
• How she prepares posts for both English and French
• How running a multiple language blog affects her SEO
• What tools she uses to help users select a language
• How sponsored posts and ad networks differ on her blog
• Why Clotilde is willing to try new things with social media
• Why she is so excited about live video
• How she prepares for a live video session

 

Resources:

• 12 Amazing Instagram Accounts for Paris Lovers
• Snapchat & Facebook Live for Food Bloggers: 5 Reasons to Get Started
• Weight / Volume Conversion Chart
• Episode 016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic
• Chocolate & Zucchini
• Chocolate & Zucchini on Twitter, Instagram, Pinterest, Snapchat, and Facebook

If you have any comments, questions, or suggestions for interviews, be sure to email them to [e-mail].

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