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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: November, 2016
Nov 29, 2016

How many times to share each piece of content, planning ahead, and their long road to overnight success.

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Welcome to episode 75 of the Food Blogger Pro podcast! This week, Bjork chats with Garrett Moon, cofounder of the popular social media and editorial planning tool CoSchedule. 

When it comes to blogging, there is a lot more to do than it would initially appear. Not only do you have to create content, you have to plan it out (preferably well in advance) and promote it after it’s done (preferably for a long time after).

Keeping tabs on everything you need to do - including promoting it now, in a couple weeks, and around those holidays when it would make good shareable content - can be really tough. So, Garrett and his cofounder Justin created CoSchedule to make this process easier. Along the way, they discovered some unique insights into the world of social sharing.

In this episode, Garrett shares:

  • How they started CoSchedule
  • Their long road to overnight success
  • How they figured out if people wold actually buy their product
  • How planning ahead helps you promote your content
  • How many times they share each piece of content they produce
  • Why it’s okay to share a single piece of content so many times
  • How they track the effectiveness of their social campaigning

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Nov 22, 2016

What kinds of file backups you should have, why DSLRs make good video cameras, and what camera settings to use.

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Welcome to episode 74 of the Food Blogger Pro podcast! This week, Bjork chats with Caleb Pike from DSLR Video Shooter about how you can use your DSLR camera to make great food videos.

 

By now, it’s pretty apparent how powerful food videos can be for a brand. They’re awesome! However, there are a lot of technical things to know when it comes to using your DSLR camera as a video camera.

Caleb Pike has made his name by helping people learn how to use their DSLR cameras for shooting video. In this episode, he not only talks about important settings you need to pay attention to, but he also talks about how to make sure none of your video ever gets accidentally deleted.

In this episode, Caleb shares:

  • Why DSLRs were such an important invention for video
  • How he monetized his website in the early days
  • Why he thinks creating digital product are the best way to make money
  • How he knew people would want to buy his products
  • Whether you should use a DSLR or mirrorless camera for video
  • How he manages storing video files so he doesn’t lose anything
  • What camera settings he recommends using
  • Why he stopped writing blog posts and started to focus only on video

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Nov 15, 2016

Welcome to episode 73 of the Food Blogger Pro podcast! This week, Bjork chats with Jessica Merchant from the blog How Sweet It Is about consistently creating great content.

 

In blogging, content is huge. It’s not the only important thing, but it’s the foundation of your business. Creating great content is really important.

Just as important is creating content often. A blog needs fresh, exciting ideas to thrive. New content is what your existing readers want to see.

However, doing both those things - creating really great content on a consistent basis - can be really tough. It definitely involves dedication and skill to do right. Jessica Merchant from How Sweet It Is definitely has that dedication and skill, and today she’s here to tell us just how she manages to make consistent and quality content every single week.

In this episode, Jessica shares:

  • How she discovered blogging and decided to leave her job
  • What it took to build her blog before leaving her job
  • How she networked with other bloggers
  • Where she finds inspiration for her blog
  • How she manages raising her son and working full time on her blog
  • Why she does “batch cooking” days
  • Why she doesn’t do much sponsored content
  • What it takes to publish content all the time
  • How doing exactly what she wants has helped her find success

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Nov 8, 2016

Our first ever member spotlight interview! In this interview we chat with FBP member Sam Turnbull from It Doesn't Taste Like Chicken. Sam talks about her decision to make take the leap into blogging full-time and what it was like to land a cookbook deal.

Nov 1, 2016

Welcome to episode 71 of the Food Blogger Pro podcast! This week, Bjork interviews Amanda Rettke from I Am Baker about her success with Facebook Live and how it has helped connect her with her audience.

They say you only need 1,000 raving fans to create a successful business. Just 1,000! However, raving fans can be hard to come by. Where do you get them? How do you know they love you and the work you are doing?

Amanda struggled with this a bit for the first few years she was in business. She knew she had great fans, but she didn’t feel like she really connected with them. And then she decided to try Facebook Live. Her raving fans loved being able to see and interact with her live, and she loved being able to connect with them. Facebook Live has been the experience Amanda needed to feel connected with her readers, and today she is here to tell us how she did it.

In this episode, Amanda shares:

  • What it was about I am Baker that people loved
  • Why it’s important to appreciate the work that you’ve done
  • How her live videos created raving fans
  • How to keep your viewers interested in your videos
  • Why consistency is key
  • What her viewers love most about her videos
  • Whether you can do live videos by yourself
  • How she records on her phone but still keeps tabs on what’s going on

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

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