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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: October, 2019
Oct 29, 2019

How to navigate the fall, the importance of play, and protecting the everyday with Melissa Coleman.

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Welcome to episode 226 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Melissa Coleman called, “The Year of the Pivot.”

The Year of the Pivot 

We’re rewinding back to an episode we aired in December 2018 with Melissa Coleman, the blogger, author, and designer behind the blog, The Faux Martha.

This episode is still one of our very favorite FBP Podcast episodes, and we think it’ll be helpful, especially since we’re already a month into the Q4 craziness that we typically face as food bloggers.

I think Melissa’s experiences will resonate with you as she talks about why it’s important to play, how to recover from a “fall” in your business, and how to find what feeds your soul.

This is such a great episode, and we’re so excited to re-share it with you today!

In this episode, you’ll learn:

  • What it was like to write a book
  • Why she wanted to find a new direction
  • How she navigated the fall
  • Why it’s important to play
  • What it means to protect the everyday
  • Why it’s helpful to start with a problem and work to a solution
  • How she’s preserving her asset
  • How she approached hiring
  • What’s next for her and her blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 22, 2019

Using your area of expertise to create content, using ads for your website, and the biggest earning potential from blogging.

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Welcome to episode 225 of The Food Blogger Pro Podcast! This week on the podcast, Bjork answers some questions from a recent member Live Q&A.

Your Questions Answered

This is an exciting podcast episode because it will give you a taste of what it’s like to be a Food Blogger Pro member!

We hold an exclusive Live Q&A with our members every single month, and during those Q&As, members can ask Bjork, Lindsay, and/or our experts any questions they have about blogging. In this episode of the podcast, Bjork takes some of the questions we didn’t get to during our most recent Live Q&A and answers them for our FBP Podcast fam. He answers some of our members’ questions about video, ads, social media, and monetization today.

Live Q&A days are always some of our favorite days of the month, and we’re so excited to be able to give you a sneak peek into how these member-only events work. Enjoy!

In this episode, you’ll learn:

  • What Q&As look like on Food Blogger Pro
  • If photos or videos are more important for a food blog
  • How you can use ads for your website
  • How to schedule your social media posts
  • What can give you the most earning potential as a blogger
  • How to build an audience using your area of expertise

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 15, 2019

How to filter your emails, why you should create a morning routine, and how to perform quarterly Google Search Console reviews.

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Welcome to episode 224 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the routines he has implemented to help him stay focused.

5 Routines 

Routines can help you establish habits in your work and personal lives, and in this episode, Bjork covers some of the routines that have been the most impactful in his life.

While you’re listening, we encourage you to take a look at your day to see where it might benefit from a routine. Maybe you can establish a new morning routine, or maybe you can find a way to make your inbox more manageable.

We hope this episode gets you excited about the wonderful world of routines!

In this episode, you’ll learn:

  • Why it’s helpful to filter your emails
  • How to label your emails
  • Why Bjork likes morning routines
  • How Bjork journals
  • How to do a quarterly bank review
  • When you should review Google Search Console
  • Why it’s important to analyze the work you’re already doing
  • How to process your inboxes
  • How to evaluate your week

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 8, 2019

What a post log is, how Pinch of Yum uses their blog post log, and how to automate the creation of your post log.

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Welcome to episode 223 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the importance of a post log and how you can create one for your own blog.

Full Potential 

As bloggers, we’re creating new content all the time. But what about your older content, the unsung heroes of your content catalog? Are you getting all of the “juice” out of them that you possibly can?

This episode focuses on juicing your older content for all that its worth, and one of the ways to do that is by having a post log. Pinch of Yum uses their post log to track and document specific post updates, and you’ll learn how you can make one for your own blog.

In this episode, you’ll learn:

  • What a post log is
  • How Pinch of Yum uses their post log
  • How to help automate creating your post log

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 1, 2019

Why you're the most important part of your business, turning your side gig into your full-time job, and understanding your unfair advantage with Tommy Griffith.

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Welcome to episode 222 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tommy Griffith from ClickMinded about his decision to turn his side gig into his full-time job.

All-In 

Today’s guest is Tommy Griffith, the man behind ClickMinded, the site that helps businesses learn more about SEO.

But that’s not the entire focus of today’s episode. In fact, it’s about leaving his stable full-time job to pursue his side-gig. He talks about the importance of finding your unfair advantage, why you’re the most important part of your business, and how to build a successful sales funnel.

Tommy has such an interesting story, and we hope you enjoy this episode!

In this episode, you’ll learn:

  • How he started managing SEO at big companies
  • How he left his full-time job to focus on his side business
  • Why you’re the most important part of your business
  • What ClickMinded does
  • How you should be approaching content to optimize for search
  • How ClickMinded started to become profitable
  • How to build a successful sales funnel
  • The tools he likes to use for marketing
  • What it means to have an unfair advantage

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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