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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: February, 2022
Feb 22, 2022

Starting a creative production agency, using social media to book clients, and nurturing long-term relationships with brands with Alisha Cohen from LISH Creative.

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Welcome to episode 345 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alisha Cohen from LISH Creative about running a production agency and shooting content for brands.

Building Long-Term Relationships with Brands

As content creators, a great way to earn an income doing what we love is to partner with brands that we love. But how do we find those brands, and more importantly, how do we work with them on a long-term basis?

That’s what we’re chatting about today with Alisha Cohen!

Alisha is the founder of LISH Creative, a creative production agency that produces colorful, eye-catching photography, video, and stop motion for some of the world’s most distinguished brands.

In this episode, you’ll hear how she launched her business, what it’s like running a production agency, how expanding her social media presence has helped her book clients, and what some of her best tips are for nurturing long-term relationships with brands.

In this episode, you’ll learn:

  • How Alisha launched LISH Creative
  • How she grew her photography skills
  • Why she recommends shooting in manual mode
  • How she decides on the color palettes for her shoots
  • Why she likes using strobe lights for her shoots
  • How creators and brands can use stop motion
  • How to shoot a stop motion video
  • What she teaches in her course Slay the Flatlay
  • What it’s like running a production agency
  • How she grew her TikTok to over 400k followers
  • How her social media presence helps her book clients
  • How to build long-lasting relationships with brands
  • What tools she uses to run her business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Feb 15, 2022

Leaning into a niche, blogging as a partnership, and focusing on short-term goals with Sara Mohr and Louisa Williams from Real Meals Modified.

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Welcome to episode 344 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sara Mohr and Louisa Williams from Real Meals Modified in Part Three of our Blogging with a Full-Time Job series.

Blogging with a Full-Time Job (Part Three)

Can you believe we’ve reached the last episode in our Blogging with a Full-Time Job series? In this three-part series, we’ve been interviewing a few Food Blogger Pro members about what’s working (and what’s not) when it comes to balancing a full-time job with blogging.

And in this final installment of this series, we’re chatting with Sara Mohr and Louisa Williams! In addition to working full-time as licensed speech pathologists, they also run Real Meals Modified, a food blog featuring dysphagia-friendly recipes.

You’ll hear how they started their blog, how they determined their niche, what it’s like to run a blog with a partner, and how they find time to work on their blog with their busy schedules.

Whether you’re a solo blogger or you run your blog with a partner like Sara and Louisa, we know you’ll have lots of takeaways from this episode!

In this episode, you’ll learn:

  • How Sara and Louisa met and started their blog
  • What speech pathologists do
  • What dysphagia is
  • What they find challenging about running a blog together
  • How they juggle blogging with their full-time jobs
  • What tools they use to run their blog
  • Why they’ve been focusing more on short-term goals lately
  • What they’ve learned blogging in such a specific niche

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Feb 8, 2022

Focusing on SEO rather than social media, implementing keyword research, and sharing content authentically with Cree Carraway from Cooking With Bliss.

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Welcome to episode 343 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cree Carraway from Cooking With Bliss in Part Two of our Blogging with a Full-Time Job series.

Blogging with a Full-Time Job (Part Two)

Welcome back to our Blogging with a Full-Time Job series! In this three-part series, we’re interviewing a few Food Blogger Pro members about what’s working (and what’s not) when it comes to balancing a full-time job with blogging.

And today, Bjork is chatting with Cree Carraway from Cooking With Bliss. From sharing content on her blog to working her full-time job to raising her family, Cree has a lot on her plate (both literally and figuratively!) all the time.

In this episode, you’ll hear how she strategically focused on SEO to increase her traffic and join an ad network, how she started doing keyword research, and what the impact of earning an income from her blog has been on her life.

It’s an inspiring conversation that will encourage you to reflect and make progress on your own goals. Enjoy!

In this episode, you’ll learn:

  • Why Cree decided to launch her blog
  • When she decided to really focus on growing her blog’s traffic
  • What business lessons she has learned over the years
  • Why she decided to focus on SEO rather than social media
  • What it felt like to start earning money from her blog
  • How she started doing keyword research
  • How she balances her blog with her full-time job
  • How she narrowed her blog’s focus and started sharing content more authentically
  • How she’s been strategically growing her email list

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Feb 1, 2022

Connecting with your community, being strategic with your time when blogging, and hiring the right people with David Crowley from Cooking Chat.

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Welcome to episode 342 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews David Crowley from Cooking Chat in Part One of our Blogging with a Full-Time Job series.

Blogging with a Full-Time Job

We're excited to officially launch our Blogging with a Full-Time Job series! In this three-part series, we’re interviewing a few Food Blogger Pro members about what’s working (and what’s not) when it comes to balancing a full-time job with blogging.

And up first, we’re chatting with David Crowley! In addition to sharing hundreds of recipes with wine pairings on his blog Cooking Chat, David also runs Social Capital Inc., a non-profit organization that strengthens communities by connecting diverse individuals through civic engagement initiatives.

In this episode, you’ll hear how David has found balance with his work over time, why he’s been focusing so much on republishing old content recently, and what he’s looking forward to next with his blog.

In this episode, you’ll learn:

  • What David does for his full-time job
  • How he got into food blogging
  • How he’s found balance with his work over time
  • Why he’s been focusing on republishing old content recently
  • What specifically he updates when republishing content
  • What he’s currently struggling with when it comes to blogging
  • Why it’s so important to document your processes
  • How to find the right people to hire

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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