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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: January, 2024
446: How to Position Yourself as an Expert with Erin Jeanne McDowell 0
Jan 30, 2024

Promoting your work, creating multiple forms of content for different platforms, and positioning yourself as an expert with Erin Jeanne McDowell.

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Welcome to episode 446 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Jeanne McDowell.

How to Position Yourself as an Expert

Erin Jeanne McDowell is a cookbook author, food blogger, and video creator who brings lots of joy to everyone who follows along with her. In this interview, Bjork and Erin discuss her career journey so far, and how it all started with her love of writing.

Erin discusses her approach to creating multiple forms of content for her many platforms, including how she balances creating video content for Food52 and her own YouTube channel.

She has come to be one of the leading experts on baking in the online space and you’ll learn lots of her secrets in this great interview!

In this episode, you’ll learn:

  • How Erin’s entrepreneurial journey as a food creator started.
  • The importance of prompts in writing.
  • How she has approached the promotion of her cookbooks.
  • Her strategy for creating multiple forms of content (without getting too overwhelmed).
  • What it is like creating content for Food52 vs. her brand.
  • How she thinks about her schedule and productivity.
  • How she has become the ultimate expert in baking as a content creator.

Resources:

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This episode is sponsored by Clariti, Memberful, and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. 

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

445: Zero-Based Dream Building for Content Creators with Bjork Ostrom 0
Jan 23, 2024

Pursuing zero-based dream building, being intentional about educating yourself, and focusing on yourself and the needs of your audience with Bjork Ostrom.

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Welcome to episode 445 of The Food Blogger Pro Podcast! This week on the podcast, we have a solo episode with Bjork!

Zero-Based Dream Building for Content Creators

In this solo episode, Bjork is chatting all about the concept of zero-based dream building. He discusses why you might want to try this strategy when thinking about growing your business and following your dreams, as well as how to go about zero-based dream building.

Bjork goes through a step-by-step process of zero-based dream building, which should help you as you’re thinking about setting goals for your business and for personal growth!

It’s a short but sweet, thought-provoking episode — the perfect listen as we head into 2024.

In this episode, you’ll learn:

  • How to approach ‘zero-based dream building.’
  • The importance of staying in your own lane when building your dream (i.e. business).
  • Why you should focus on yourself (how you like to communicate and what you’d like to be an expert in).
  • Why you should focus on the needs of your audience during this process.
  • How to pursue getting a tiny bit better every day at a medium and a topic.
  • How to be intentional about how you educate yourself.

Resources:

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This episode is sponsored by Clariti and Cultivate WP. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

444: Overcoming Fear, Judgment, Imposter Syndrome, and Perfection as an Entrepreneur with Sally Zimney 0
Jan 16, 2024

Leveraging the power of your voice, overcoming mental barriers to trying new things, and tackling imposter syndrome with Sally Zimney.

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Welcome to episode 444 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally Zimney.

Overcoming Fear, Judgment, Imposter Syndrome, and Perfection as an Entrepreneur

Have you ever felt a sense of fear, judgment, imposter syndrome, or a need for perfection as a food creator? Assuming this is a rhetorical question because… who hasn’t?! That’s why we asked Sally Zimney to join us on the podcast — she’s a professional speaker with a Master’s Degree in Persuasion (!!).

In this interview, Bjork and Sally talk about the power of speaking and why it’s so important as an entrepreneur. Sally explains how to overcome the mental barriers that might be holding you back from trying something new.

It’s a really inspiring and thought-provoking interview — we hope you enjoy it!

In this episode, you’ll learn:

  • More about Sally’s professional journey (and how it overlapped with Bjork’s)!
  • The importance of finding your professional ‘playground.’
  • How Sally empowers people to leverage the power of speaking.
  • How she defines “speaking” (spoiler alert: you don’t need to be an extrovert to be a speaker).
  • How to overcome fear, judgment, imposter syndrome, and perfection when it comes to trying new things.
  • How and why AI might impact our desire for human connection and imperfection.

Resources:

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This episode is sponsored by Clariti and Raptive. Learn more about our sponsors by going to foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Tiny Bites: The Corporate Transparency Act and What You Need to Know 0
Jan 11, 2024

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from LISS Legal all about the new Corporate Transparency Act.

Get the resources for this episode at foodbloggerpro.com/tiny-bites-corporate-transparency-act.

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If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

443: Why David Lebovitz Switched from Blogging to Substack 0
Jan 9, 2024

Working as a food creator for 25+ years, transitioning from food blogging to Substack, and future-proofing your content against AI with David Lebovitz.

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Welcome to episode 443 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews David Lebovitz.

Why David Lebovitz Switched from Blogging to Substack (and How he Quadrupled his Income)

David Lebovitz is a pastry chef, cookbook author, and OG food blogger (he first started his blog in 1999!). He has witnessed every new platform, algorithm update, and trend in the last 25 years and is still one of the most successful food creators in the business.

In this interview, Bjork and David chat about David’s recent pivot from food blogging to his Substack newsletter. David shares what he loves about Substack, what he misses about blogging, and how he has had so much success with his newsletter.

We are big fans of David (and his sense of humor!) and know you’ll love this episode.

In this episode, you’ll learn:

  • The importance of adapting or adopting as a creator.
  • All about David’s journey through food blogging.
  • Why David stopped blogging and switched to Substack (and what he misses about blogging).
  • How and why he started doing Instagram Lives (and more about his success with them).
  • How he approaches free vs. paid content on Substack.
  • The meaning and importance of various metrics (like engagement) as a food creator.
  • What it’s like to be a food blogger in France.
  • What he would do differently if he were starting out as a food creator now.
  • His thoughts on AI in the food blogging space and future-proofing against AI.

Resources:

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This episode is sponsored by CultivateWP and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

442: How Eric King Took easygayoven Full-Time by Diversifying His Income Streams 0
Jan 2, 2024

Diversifying income streams, leaning into your voice, and navigating algorithms with Eric King from easygayoven.

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Welcome to episode 442 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric King from easygayoven.

How Eric King Took easygayoven Full-Time by Diversifying His Income Streams

This podcast episode is chock-full of pearls of wisdom — there is really no other way to describe it! Eric has been running easygayoven full-time for just over two years, but you would think it had been much longer with all of the knowledge he has to share.

Eric shares about the beginning of his career in journalism and social media and how it influenced his strategy for easygayoven. He also explains how he took his site full-time by diversifying his income streams (and what he’d do differently).

Bjork and Eric also chat about brand partnerships, Substack, storytelling, and so much more in this wide-ranging interview. It’s just a joy to listen to!

In this episode, you’ll learn:

  • More about Eric’s professional background at TED Conferences and how it impacted easygayoven.
  • The importance of capturing someone’s attention in the first 3 seconds of a video on social media (and how to do that!).
  • How he combines the visual and written aspects of storytelling on social media and his blog.
  • Why he wants to share more than just the recipes on his site (and why it prompted him to start a Substack newsletter).
  • Why he focuses on both sentiment and analytics when measuring the success of this content.
  • How he protects his mental health in this profession.
  • How he balanced working full-time with starting easygayoven (and how he took his blog full-time).
  • What his first few brand partnerships looked like (including one with Netflix Family!).
  • Why he turned to Substack as a means to diversify his income.
  • How he has navigated the ebbs and flows of brand partnerships.

Resources:

This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

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