The Food Blogger Pro Podcast

LLCs, S-Corps, and Accounting, oh my!

If you’re generating income with your blog, it’s important that you have your business structured in a way that you not only understand, but that helps you make strategic decisions in the future.

Bjork is here today to chat through how we have our businesses set up, as well as the tools we use to keep track of our financials. You’ll learn why it’s important to separate your business income from your personal income, how to make sure your books are in order, and more to give you a better idea of how you could be managing your blog expenses and income.

In this episode, Bjork shares:

How you can be strategic with your losses
Why it’s important to separate your business income from your personal income
What an EIN is
Why we’ve separated the financials for each of our businesses
How we make sure our books are in order
What tools we use to keep track of our purchases and income

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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203: Low-Hanging Fruit - How We’re Finding and Juicing the Low-Hanging Fruits in Our Businesses with Bjork Ostrom 0

May 21, 2019

Balancing the attention you give to ads, increasing your business' earning potential, and making a blog visit more valuable with Bjork Ostrom.

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Welcome to episode 203 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about how we’re strategically targeting our low-hanging fruit.

How We’re Finding and Juicing the Low-Hanging Fruits in Our Businesses

Working smarter, not harder. Sounds like the dream, right? That’s exactly what this episode is about; putting in a bit of work and getting a big return.

This episode is part two of our four-part “Projects” series, and Bjork is sharing some ways that you can be thinking more strategically about the low-hanging fruit in your own business. He’ll encourage you to find the things you’re already doing and do them a little bit better so that you can be more efficient and effective with your work.

In this episode, Bjork shares:

The two ways you can optimize the ads on your site
How you can balance the attention you want to give up to ads
How you can increase the earning potential of your business
How to make a blog visit more valuable

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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202: WP Tasty - Our Early Stage Strategy for Building Traffic and Marketing with Bjork Ostrom 0

May 14, 2019

Retargeting website visitors, specific opt-ins, and quick-start guides with Bjork Ostrom.

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Welcome to episode 202 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about WP Tasty’s traffic and marketing strategy.

Our Early Stage Strategy for Building Traffic and Marketing

We’re so excited for this episode because it marks the start of our three-part series, “Projects.”

Today’s episode focuses on WP Tasty, our sister site for WordPress plugins for food bloggers. One of the words that you’ll hear Bjork say a few times throughout this episode is the word “intentional,” and it’s at the core of the strategies that we’re sharing today.

We encourage you to take some of the strategies you’ll hear today and see if you can apply them to your own blog or business in an intentional way!

In this episode, Bjork shares:

Why WP Tasty’s churn rate is low
Why support is so important
Where traffic is for WP Tasty
How WP Tasty is optimizing their traffic
Why it’s helpful to create content in buckets
How WP Tasty is handling content scheduling and planning
How WP Tasty uses pixels to retarget customers
How to make a “quick start” guide for your content
Why a specific opt-in is more helpful than a generic one

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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201: Email Marketing for Bloggers with Matt Molen 0

May 7, 2019

Why you should be implementing an email strategy, how to get more readers on your list, and what to do once those readers are on your list with Matt Molen.

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Welcome to episode 201 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen about implementing and maintaining a solid email list strategy.

Email Marketing for Bloggers

Today’s episode focuses on the unsung hero, the oft forgotten promotional medium of blogging: email marketing.

It’s easy to just set up an RSS-driven email campaign, meaning that your subscribers automatically get new posts, and forget about it.

But you can be doing a lot with your email list, and Matt is here today to talk about those strategies and plans that can help you grow a healthy, engaging email list.

It’s a fun interview, and we hope you have a few takeaways that you can apply to your mailing list after listening.

In this episode, Matt shares:

Where the name Personalized Paths come from
Why segmentation is important
What it was like to move from full-time employment to self-employment
Why content creators should be implementing an email strategy
How to get more readers on your list
What to send your readers once they’re on your list
How to solve your readers’ problems
How to maintain a healthy email list

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Quackygirl33! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

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