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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: March, 2016
Mar 29, 2016

Welcome to episode 40 of the Food Blogger Pro podcast! In this episode, Bjork interviews a couple podcasters about… podcasting!

 

Most of the time when we talk about food media, we immediately think of food blogging. We are Food Blogger Pro, after all! However, there definitely are other mediums out there that are just as effective at reaching your potential audience, and one of these is podcasting.

Allison & Suzy started their Food Heals podcast less than a year ago and are already helping people, reaching their ideal audience, and finding huge success in the podcasting arena. They’re also making money at it. In fact, Allison & Suzy started to monetize their podcast from day one. Listen in on this episode to learn how they’ve created such great success and made podcasting a part of their business.

In this episode, Allison and Suzy talk about:

  • Their top tips for getting healthier today
  • How they made their passion into a podcast
  • What tools and software they use
  • How many episodes you should have ready to go before you launch
  • When they do their recordings during the week
  • What you need to know about licensing music for a podcast
  • How to determine rates for sponsorships
  • What steps they took to start monetizing right away

 

Resources:

Mar 22, 2016

Welcome to episode 39 of the Food Blogger Pro podcast! In this episode, Bjork talks with Lindsay (yes, that Lindsay) about online jealousy.

 

There’s a big green monster in the room and no one really wants to talk about it. That monster is Jealousy, and it’s something every one of us experiences from time to time.

Jealousy can be difficult to overcome, and it can even ruin you day if not controlled. Lindsay recently experienced this when she saw someone had made a video similar to one she was in the process of making. Once she realized what was going on, she took a step back and decided to think about some techniques she could use to overcome this jealousy. She took those thoughts and put them into words in a blog post on Pinch of Yum.

Because this is such an important topic, Bjork asked if Lindsay could come on the podcast to talk a little more in-depth about the 12 different techniques you can use to overcome online (or offline) jealousy.

In this episode, Lindsay talks about:

  • Why unfollowing people isn’t being harsh
  • How Bjork wishes he was like Taylor Swift
  • How to truly find inspiration - as opposed to trying to copycat
  • How much time you should be dedicating to creating content vs. consuming content
  • How to use abundance mindset to combat feeling inadequate
  • Why having non-blogger friends can be like a drink of fresh water
  • How to turn a jealous feeling into a team feeling
  • How gratitude can help

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Mar 15, 2016

Welcome to episode 38 of the Food Blogger Pro podcast! In this episode, Bjork talks about 7 strategies to build traffic for your for blog.

When it comes to making a business out of your blog, there is one thing that can have a really big impact: traffic.

We get asked all the time about things that you can do to help grow your traffic. There are the easy, well-known tips, like putting each post on social media and submitting your recipes to FoodGawker. But there are also some things you can do that aren’t as simple or intuitive that can make a really big difference, and that’s what Bjork is talking about today.

In this episode, Bjork talks about:

  • How offering your content to influencers can increase sharing
  • Why you should become an influencer yourself
  • How to use Google Analytics to guide your content
  • How linkable content can build your internet clout
  • How to create content for specific platforms
  • How to learn more about different platforms without becoming an expert on them
  • Why you need to create a lot of content to find success

See the show notes at foodbloggerpro.com/38.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Mar 8, 2016

Welcome to episode 37 of the Food Blogger Pro podcast! In this episode, Bjork is talking with renowned food stylist Delores Custer about how food styling has changed through the years,

 

Delores Custer has been in the food styling game for a long time - she even worked with Julia Child in her day! So, she’s seen a lot come and go in the world of food styling, and she’s here to tell us all about it.

In this episode, Delores talks about:

  • How she made the jump from elementary education to food styling
  • How to write a good recipe
  • How food styling has changed over the years
  • What she thinks made Julia Child really special
  • How artificial light can sometimes be better than natural light
  • Some tips for styling specific foods, like a cheeseburger
  • Her essential tools for styling
  • Her advice for getting started in the field of food styling.

See the show notes and enter to win the book at foodbloggerpro.com/37. 

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Mar 1, 2016

Welcome to episode 36 of the Food Blogger Pro podcast! Today, Bjork is talking with Becky Brown, a lawyer by day and food blogger by night, about copyrights, trademarks, and other legal stuff that surrounds blogging.

 

Becky Brown is an attorney for the Department of Homeland Security, and she has been for a rather long time. She started her food blog as a way to document what she did in her free time - namely, cooking!

However, as she got more and more involved with her blog she realized that there were legal implications for some of the things she did online. She also realized that there wasn't a good resource for bloggers that explained these legalities and and helped people navigate through them.

So, she and Liz Vaysman got together and put together an ebook specifically for bloggers that describes everything you need to know about the legalese of blogging in plain, easy-to-understand English. The ebook is called Think Like a Lawyer, Blog Like a Pro and helps bloggers avoid legal pitfalls that can otherwise catch you totally off guard.

As a special bonus, Becky is offering her book, Think Like a Lawyer Blog Like a Pro at a special discount for Food Blogger Pro members! To get the discount, head on over to our Deals page. If you're not an FBP member, you can still get the ebook on Becky's website here!

In this great episode, Becky talks about:

  • How her "linear interest in her hobby" led her to start a food blog
  • What types of intellectual property bloggers have right to
  • How she partnered with another legal expert to write the ebook
  • How to write your Copyright notice for your blog
  • The difference between a copyright and a trademark
  • Whether or not recipes are copyright
  • How Buzzfeed and HuffPost get away with sharing so much of other peoples' content
  • Whether or not you should legally protect your content

Get the show notes at foodbloggerpro.com/36

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

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