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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: July, 2016
Jul 26, 2016

Welcome to episode 57 of the Food Blogger Pro podcast! In this episode, Bjork interviews Kickoff Labs founder Josh Ledgard about finding the right idea and growing your audience.

Josh Ledgard started his entrepreneurial journey while still working at Microsoft - he would start projects, bring them in, and then gain support for the project from his superiors. He then slowly and methodically planned to start his own business, saving up money for a year and dreaming up big ideas.

The business he and his cofounder eventually started was not one of their original ideas. Instead, they “happened upon” a product that people really wanted to use, and they ran with it. Learn more about Josh, his awesome story, and their amazing marketing product, Kickoff Labs, in this enlightening interview.

In this episode, Josh shares:

  • How he was an “internal entrepreneur” at Microsoft before he started his own business
  • How he transitioned from a corporate employee to self-employed
  • When he hires work out instead of doing it himself
  • How Kickoff Labs started
  • What Kickoff Labs does to help you launch a product
  • How Kickoff Labs has helped launch PlateView
  • How you can build a following for your blog
  • A critique of the PlateView landing page

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Jul 19, 2016

Welcome to episode 56 of the Food Blogger Pro podcast! In this episode, Bjork talks with Megan Telpner about creating a business, staying small, and finding the work you should be doing.

Meghan Telpner is the CEO of the Academy of Culinary Nutrition, an online school where students learn to create healthy lives through cooking. The school has certified over 700 people to practice as culinary nutritionists and Meghan is a sought-after speaker about entrepreneurship.

She didn’t start there, though. Meghan’s career online began back in the early 2000s, and she’s fine-tuned (and rough-tuned) her business to grow it into what it is today. Meghan has found that just “doing the work” isn’t good enough, and that to really excel you need to be working in your area of brilliance.

In this episode, Meghan shares:

  • How she got started in the nutrition space
  • Why she folded her blog into her personal business
  • Why she deleted a large part of her content to get more traffic in the long run
  • Why she keeps such a small team despite the revenue to expand
  • How she keeps from getting bored with her business
  • The advice she would give herself a few years ago

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Jul 12, 2016

Welcome to episode 55 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jason Logsdon from Amazing Food Made Easy about self-publishing a cookbook.

For many bloggers, getting a cookbook deal sounds like a dream come true. That’s when they know they’ve “made it.” As it turns out, though, getting a cookbook deal with a major publisher isn’t all puppies and roses. When it comes down to it, publishing a cookbook is more about brand awareness than it is about income, and much of the legwork done for creating and marketing the book is still up to the author.

Jason Logsdon published his first cookbook when his blog was still rather small - and he quickly discovered how self-publishing can actually be a simple, rewarding process that allows you to generate income even with a relatively small audience.

In this episode, Jason shares:

  • Why he chose such a specific niche to blog in
  • The 4 simple steps to self-publishing
  • When it’s better to self publish vs. traditional publish
  • What an average blogger can expect to make from a traditionally published cookbook
  • How much money a self-published book can bring in
  • How much traffic he had when he published his first book
  • Who does the editing when you self-publish
  • Why it’s a good idea to publish a print book
  • What tools he uses to layout his books

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Jul 5, 2016

Welcome to episode 54 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jeni Elliot from The Blog Maven.

Jeni Elliott knows that just doing the work isn’t going to turn your business dreams into a reality. Instead, she’s a proponent of doing the right kind of work, using both tactics and strategies to achieve your overarching goals, and maintaining a work-life balance.

She got her start not in the blogging world, but in the business world, where she helped small business owners meet their goals. As an avid blog reader, though, she found that she could apply her strategies to blog businesses and see profound impact. So, she made The Blog Maven her career’s work, and along the way has learned what it takes to turn a blogger into an entrepreneur.

In this episode, Jeni shares:

  • How you can have a business and still have a life
  • Why a good website isn’t the only thing you need
  • Whether or not “making money” is an acceptable blogging goal
  • What the difference is between a blogging tactic and a blogging strategy
  • What tactics entrepreneurs can use to build their business
  • If food bloggers should think of themselves as a source of recipes
  • How you can find a niche that your audience is interested in
  • Why finding solutions is different from providing recipes

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

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