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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: August, 2021
Aug 31, 2021

Succeeding on different social media platforms, managing partnerships with brands, and shifting content strategies over time with Chelsey White from Chelsweets.

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Welcome to episode 320 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsey White from Chelsweets about how she’s grown her various social media platforms and how her content strategy has evolved over time.

Learning By Doing

Today on the podcast, we’re talking to the cake queen herself: Chelsey White from Chelsweets!

While she originally started by just baking cakes for her coworkers, Chelsey has since built up a massive social media following sharing her elaborate cakes and baking creations online. With over 1.2 million followers on Instagram and 2 million followers on TikTok, she has established herself as one of the top names in the food space.

In this episode, she shares how she started sharing content online, how she likes to approach sponsored content, and how she adapts her content for different social media platforms.

It’s a super fun, inspiring interview, and we hope you enjoy hearing Chelsey’s story!

In this episode, you’ll learn:

  • When Chelsey started sharing baking content online
  • How her content strategy has evolved over time
  • Why posting on her blog is her number one priority
  • Which social media platforms she enjoys using the most
  • Why she oftentimes likes waiting for brands to approach her first
  • How to figure out your rates for sponsored content
  • How she has created sponsored content for TV shows and movies
  • How she maximizes her efficiency when creating content for different platforms
  • What she would focus on if she had to start over again from scratch
  • How she balances passion publishing with performance publishing
  • How she manages her content calendar with Google Calendar

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 24, 2021

The daily schedule of a full-time food blogger, how Mike Johnson generates revenue for his blog, and what it was like to change content strategies on Mike Bakes NYC.

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Welcome to episode 319 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Johnson from Mike Bakes NYC about how he managed to transition to full-time blogging after running his successful Instagram account.

From Attorney to Food Blogger 

We’re so excited we had a chance to talk to Mike in today’s episode! He has a super interesting story; he went from attorney to full-time blogger after running an incredibly successful New York City food-focused Instagram account.

He’s on the show today to talk about what the process of transitioning to full-time blogger looked like, as well as how he runs his business and creates revenue for himself.

If you’re curious about what a day in the life of a full-time blogger looks like, or you’re interested in figuring out how to maximize your blog revenue, we know you’ll find some helpful nuggets of inspiration in this interview!

In this episode, you’ll learn:

  • How Mike transitioned from attorney to online content creator
  • What it was like to work with restaurants in New York City
  • How he shifted the content focus on his blog and on social media
  • When he knew he could create an income from his blog and social channels
  • How he’s getting traffic to his blog
  • How he shares his recipes on social media
  • Why he’s happier working for himself and how his background has helped with his sponsor negotiations
  • What his full-time blogging schedule looks like
  • What it’s like working with an agency
  • What roles Mike will hire for next
  • What it’s like using Airsubs to host cooking classes to his audience
  • How authenticity contributed to his growth

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 17, 2021

Maximizing your Q4 revenue, how to keep the Q4 momentum, and republishing content with Bjork Ostrom and Jenna Arend.

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Welcome to episode 318 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to a Q&A we held last year where Food Blogger Pro members asked Bjork and Pinch of Yum’s General Manager, Jenna, questions about preparing for Q4.

How Food Bloggers Can Make the Most Out of Q4

It’s another FBP Rewind episode today, and we’re so excited to revisit our October 2020 Q&A with Jenna Arend from the Pinch of Yum team!

We hold these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it’s an excuse to pick Bjork’s brain on any blogging topic under the sun. It’s so fun to connect, answer our members’ toughest questions, and have an hour to intentionally work on getting a tiny bit better.

And in this Q&A, we focused on all the ways that food bloggers can make the most out of Q4!

Q4 is made up of the last three months of the year (October, November, and December), and it’s a big deal for food bloggers. Not only are people hungry for recipes, but advertising spending also goes up during these three months, and sponsors are looking for bloggers and content creators who can create seasonal content.

We hope that you enjoy this Q&A and that it leaves you feeling inspired and motivated as we get closer and closer to Q4.

In this episode, you’ll learn:

  • What Jenna’s role looks like on the Pinch of Yum team
  • How the Pinch of Yum team is preparing for Q4
  • Tips for Q4 if your blog is new
  • How to maximize affiliate earnings in Q4
  • Alternatives to the Amazon affiliate program
  • How Q4 differs from Q1 and how to keep the momentum into the new year
  • How to choose whether to create a new recipe or republish existing content
  • What Pinch of Yum’s current email strategy looks like

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 10, 2021

Creating content you're passionate about, choosing the right tools for success, and finding a work-life balance with Nisha Melvani.

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Welcome to episode 317 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Melvani from about her journey of growing her brand while maintaining a healthy work-life balance.

Optimizing for Growth

Nisha is a Food Blogger Pro member, nutritionist, and registered dietitian, and she’s here on the podcast today to talk about her journey growing her blog, CookingForPeanuts.com!

While she originally started just by sharing her vegan dinner recipes on Instagram, Nisha has evolved her brand by shifting some of her focus to her blog and upcoming cookbook.

In this episode, she shares some of the mistakes she’s made along the way, some tools that have been instrumental to her success, and some tips she has for finding a healthy work-life balance.

In this episode, you’ll learn:

  • How she started sharing content on Instagram
  • Why she adopted a vegan diet
  • How she decided to only share vegan dinner recipes
  • Why she ultimately decided to launch a blog
  • Some mistakes she made when building her site
  • What tools she used to optimize and grow her blog
  • How she developed her unique video strategy
  • How she balances her blog and personal life
  • Why authenticity and patience are so important
  • How to stay tuned for her upcoming cookbook

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 3, 2021

How to invest in yourself, how to make your money work for you, and other key takeaways from Rich Dad Poor Dad.

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Welcome to episode 316 of The Food Blogger Pro Podcast! This week on the podcast, we have another episode in our Book Nook series where Bjork identifies five different takeaways from the book, “Rich Dad Poor Dad.”

Five Takeaways from Rich Dad Poor Dad

This week on the podcast, we’re sharing another episode in our new Book Nook series! In this series, Bjork reviews one of his favorite business books and outlines some key takeaways that you can apply to your blog or business.

In this episode, we’re focusing on “Rich Dad Poor Dad,” a powerful personal finance book that explains how you can make your money work for you. Bjork shares some of his main takeaways from the book and shares how bloggers and content creators can implement this advice to grow their own businesses.

In this episode, you’ll learn:

  • Why it’s important to invest in yourself
  • What a personal board of directors is
  • Why it’s important to buy assets, not liabilities
  • Why you should learn through experiences
  • How you can have your money work for you
  • Why mindset is so important

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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