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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: July, 2023
Jul 25, 2023

Balancing lifestyle and SEO-friendly posts, outsourcing tasks that don't bring you joy, and diversifying income streams with Anne Mauney from fANNEtastic Food.

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Welcome to episode 419 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anne Mauney from fANNEtastic Food.

Balancing Life, SEO, and Income Streams Over 14 Years of Food Blogging

Anne Mauney has been running her blog for over 14 years now and, as you might imagine, her life has changed considerably during that time. Since starting her blog, Anne has become a Registered Dietitian with a Masters in Public Health, has gotten married, and had two children.

In addition to all of those big life changes, she has witnessed the rise of social media and SEO, and weathered the huge changes in the food blogging landscape. In this candid conversation, Bjork and Anne chat about navigating life and blog changes and balancing parenthood with running a business.

Anne shares more about her changing income streams over the years, and why outsourcing certain tasks that don’t bring her joy has allowed her to continue blogging after all these years. It’s a super valuable episode no matter where you are in your blogging journey!

In this episode, you’ll learn:

  • About how food blogging has changed since Anne started her blog in 2009.
  • How she has had to reinvent herself and her blog over the years to stay current.
  • How she balances lifestyle posts and SEO-friendly posts in her blogging schedule.
  • Why she prioritizes outsourcing the tasks that don’t bring her joy, and how she has built her team.
  • What her approach to keyword research is.
  • How she has juggled childcare and blogging responsibilities over the years.
  • What she would change, and what she would keep the same, from the last 14 years of blogging.
  • How she incorporates her nutrition private practice into her business.
  • More about the breakdown of her income sources at various points in her blogging journey, and how she diversifies her income streams.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jul 18, 2023

Understanding plugins, the future of custom themes, and WordPress Site Editor with Lauren Gray from Once Coupled.

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Welcome to episode 418 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lauren Gray from Once Coupled.

Navigating the Changing Landscape of Technology in Food Blogging

Lauren is the Founder and Director of Development at Once Coupled, a small development agency that works with food bloggers and other online publishers. She also happens to be the Web Development Expert here at Food Blogger Pro and is truly an expert on all things themes, plugins, and WordPress.

And that’s exactly what Bjork and Lauren are chatting about in today’s podcast episode! They cover a lot of ground, from Site Editor and Block Editor to custom themes and technical debt.

If you’re curious about making changes to your website, updating your theme, or looking to add specific functionalities to your site, this is an interview you won’t want to miss!

In this episode, you’ll learn:

  • What Lauren does at Once Coupled and how they support food bloggers.
  • How Once Coupled’s services and offerings have changed over the years to reflect the changing landscape of food blogging.
  • What Site Editor in WordPress is, how it works, and how it changes things for publishers and developers.
  • What WordPress Blocks (and the Block Editor) are.
  • The pros and cons of using Site Editor vs. a custom theme right now.
  • Lauren’s recommendations for how beginner food bloggers should progress through their website journey.
  • What technical debt is, and why you need to keep it in mind when building your website.
  • The purpose of, and future plans for, Once Coupled’s plugins company, Small Plugins.
  • The functionality of the Dynamic Connector plugin from Small Plugins.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jul 11, 2023

Brainstorming, building, and marketing an app and WordPress plugin for saving online recipes and sharing them with friends.

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Welcome to episode 417 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ann Baum from Spillt.

Building a Recipe-Sharing App to Drive Traffic to Food Blogs

Food creators are no strangers to recipe-sharing sites and social media apps; many of us have love-hate relationships with some of them! Sisters Ann and Maddie Baum knew that there was a better way to save and share online recipes — so they built it!

Over the past several years, Ann and Maddie created Spillt, an app and WordPress plugin that allows users to save online recipes and share them with friends on the app, all while driving traffic and star ratings back to the food bloggers themselves!

Bjork and Ann talk about Ann’s career journey from working at Facebook to building the app, and take a peak behind-the-scenes at the creation of Spillt. Ann shares more about working with food bloggers to create the app, and why they wanted to prioritize food bloggers in the functionality of the app. It’s a really informative episode and one you won’t want to miss!

In this episode, you’ll learn:

  • What Spillt is, and how food creators can use it to drive traffic and star ratings to their recipes.
  • More about Ann’s career path from working at Facebook to developing the Spillt app.
  • Why Ann and her sister, Maddie, decided to build Spillt, and what market gap they hope to fill.
  • What product development for Spillt looked like.
  • Why they built Spillt in a way that prioritizes the needs of food bloggers.
  • The difference between a content algorithm and a social algorithm, and why that difference mattered in the creation of Spillt.
  • The plans for monetization on Spillt in the future.
  • What user growth has looked like on Spillt so far.

Resources:

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This episode is sponsored by Once Coupled, the development agency behind the brand ​Small Plugins​. To get a 70% discount on ALL (current and future) Small Plugins plugins, get early access to test new plugins, and vote on ideas for the next plugin, go to foodbloggerpro.com/small

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jul 5, 2023

Documenting family recipes, managing a food blog as a family of four, and writing a James Beard-nominated cookbook with Sarah and Kaitlin Leung from The Woks of Life.

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Welcome to episode 416 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sarah and Kaitlin Leung from The Woks of Life.

Preserving Family Recipes with a Food Blog

For Sarah and Kaitlin Leung, their food blog, The Woks of Life, is a family affair. They have run the blog with their parents, Judy and Bill, for over ten years, and now they all work together full-time!

Bjork chats with Sarah and Kaitlin about the early days of The Woks of Life, including why they started documenting their family’s Chinese recipes, and how they grew their site while working full-time.

Sarah and Kaitlin share more about the division of labor when running a food blog as a family, and what they’ve learned over the last ten years of blogging. They have a really unique perspective on food blogging, and it’s a can’t-miss episode.

In this episode, you’ll learn:

  • More about being nominated for a James Beard Award for their cookbook.
  • The origin story of The Woks of Life back in 2013.
  • Why they wanted to preserve and document their family’s Chinese recipes on the blog.
  • What the division of labor looks like amongst the four family members behind The Woks of Life.
  • How they transitioned to running their blog full-time, and the changes they made during that time that were most beneficial for the growth of the blog.
  • How the skills from their previous jobs translate to running the blog.
  • What international site traffic looks like for Woks of Life, and how it affects RPMs.
  • What advice they would give to beginner bloggers.

Resources:

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This episode is sponsored by Once Coupled, the development agency behind the brand ​Small Plugins​. To get a 70% discount on ALL (current and future) Small Plugins plugins, get early access to test new plugins, and vote on ideas for the next plugin, go to foodbloggerpro.com/small

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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