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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: September, 2020
Sep 29, 2020

Tips for dealing with Imposter Syndrome, managing a podcast, and starting a new brand with Les Alfred.

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Welcome to episode 272 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Les Alfred from Balanced Black Girl about building a brand that allows you to share your message.

Create Your Own Room 

Have you ever worked on a project and just felt that something about it was…off? It’s as though it just doesn’t fit with your vision, your wants, or your passions?

That’s exactly where Les found herself two years ago when she was a food and fitness blogger at The Balanced Berry. She took a step back, leaned into the discomfort she was feeling, and ultimately started a new brand, podcast, and website all under the Balanced Black Girl name.

It’s under this brand that Les is able to relay the message she feels called to share to her audience and have meaningful conversations with others who help her spread her mission.

In this conversation, Les shares advice for bloggers who feel like they need a break, how she deals with Impostor Syndrome, and how to manage feeling lost and get back on track.

In this episode, you’ll learn:

  • Why she started her own food blog
  • How she knew it was time to pivot
  • Her advice for taking a break
  • How Les knew Balanced Black Girl was going to be a good fit
  • How she builds her podcast journey
  • How she manages her podcast queue
  • What it’s like to start something new
  • How she dealt with Impostor Syndrome
  • How she uses her podcast as a piece of her business
  • Her encouragement for people who are feeling a bit lost

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 22, 2020

How consumers use subscriptions, how to stay competitive as a subscription-based business, and how to get paid for your work with Melissa Lanz.

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Welcome to episode 271 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Melissa Lanz from The Fresh 20 about running subscription businesses in 2020.

Serving Your Subscribers 

Do you have a subscription-based business? If not, this episode may convince you to add one to your monetization strategy!

Melissa runs the subscription-based business, The Fresh 20, and she’s back here on the podcast this week to talk about how you can help your readers with a useful subscription service. She’ll help you understand the best way to find and serve “your people,” identify your audience’s problems, and offer solutions with the content you produce.

Subscription businesses can be a great way to create a sustainable income as an entrepreneur AND serve your audience along the way. You’ll learn how in this episode!

In this episode, you’ll learn:

  • How her business has changed in the past five years
  • How typical consumers use subscriptions
  • If we’re at risk for subscription fatigue
  • How to stay competitive with a subscription-based business
  • How to be a resource for your audience
  • How you transition to getting paid for your work

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 15, 2020

How to remind yourself of personal and business tasks, protect your stuff from theft, and keep a tidy computer with Bjork Ostrom.

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Welcome to episode 270 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about his must-have apps for a productive business and personal life.

Get It Done 

Apps are great to help you become more productive, track your progress, and optimize your day. But which are our absolute favorites? The ones we rely on day after day, week after week to help us get it all done?

That’s what Bjork is focusing on in this episode. You’ll hear about the apps and tools he uses to fly through email, stay on top of business and personal tasks, record quick videos, and stay hydrated with a color-changing water bottle.

Yes, seriously.

We’re excited to share some of our favorite apps with you today! And if you have any must-have apps, leave them in the comments at foodbloggerpro.com/270 –– we’d love to hear your suggestions!

In this episode, you’ll learn:

  • How Screen Time/Downtime works on Apple products
  • How to use Things to remind yourself of business and personal tasks
  • How to quickly manage your inbox
  • How to send recurring emails
  • How to use Asana as a team
  • How video can help prevent miscommunication
  • How to strengthen your passwords
  • How to drink more water in a techy way
  • How to store articles for later
  • How to protect your computer or phone from theft
  • How to keep your computer tidy and free from viruses

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 8, 2020

How to manage a team as a blogger, republish content, and identify high-quality content with Sally McKenney.

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Welcome to episode 269 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally McKenney about how she creates the very best recipe content for her readers.

How To Create The Best Recipes for Your Readers 

We’re so excited to welcome Sally from Sally’s Baking Addiction back to the podcast after five years. Fun fact: she was the first true interviewee on The Food Blogger Pro Podcast!

This episode is loaded with valuable information for any blogger at any part of the blogging journey. Sally talks about what it’s like to run a blog and balance being a parent, how she delegates tasks, the work she’ll always do for her blog, and the kind of work that has been most beneficial to her blog’s growth.

Then she’ll talk about the importance of creating awesome content for your readers. What does it look like? How do you update your older content to be even better? She answers all of these questions (and more!) in this interview.

In this episode, you’ll learn:

  • How Sally decided to hire help
  • How her team helps her run her blog
  • The things she’ll always do for her blog
  • What has had the biggest impact on her blog and business
  • How she thinks SBA may change in the future
  • How she optimized for SEO
  • How she republishes her content
  • Why she doesn’t have any regrets
  • What she wants to focus on in the future
  • How she measures quality content
  • How she would start a new blog today

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 1, 2020

Is the blogging niche too saturated, how to find a good host for your website, and the difference between WordPress.com and WordPress.org.

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Welcome to episode 268 of The Food Blogger Pro Podcast! This week on the podcast, we’re resharing an episode in which we offer advice to new food bloggers.

Blogging Misconceptions, How to Choose a Host, and Why WordPress

We’re going back to basics today and resharing an episode from 2019 about starting a blog. If you have an idea for a blog, business, series, post, or product, we hope this episode will help give you a bit of a push to actually start.

First, you’ll hear from Bjork. He covers three of the most common blogging misconceptions we hear from new bloggers and how you can switch your thought processes around them.

Next up: Andrew, our Site Speed Expert here at Food Blogger Pro. In his section, he’s talking all about hosting. For instance, did you know he recommends changing hosts every few years?!

Last, our old WP Tasty Lead, Raquel. She’s talking all about WordPress and why it’s the CMS we recommend for food bloggers.

We think you’ll have a lot of great takeaways from this episode, regardless of whether your blog is brand new or if you’ve been blogging for years. Enjoy!

In this episode, you’ll learn:

  • Why you don’t need to have a ton of content to launch
  • Why you have to love the idea AND the work
  • Why there’s still a place for your blog
  • What hosting is
  • How to find a good host
  • When you should switch your hosting
  • Why we use and recommend WordPress
  • WordPress.com vs. WordPress.org
  • What it means when a plugin is premium

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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