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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: November, 2015
Nov 24, 2015

Sponsored Content from a Brand's Perspective

Hello hello! We're back at it this week on the FBP Podcast and we're talking with Zach Tackett from DeLallo about sponsored content from the brand's perspective.

It's the ultimate food blogger goal - to get paid to use a brand's product in a recipe you post on your website. What could be cooler?!

The tough part can be actually finding the brands that you want to work with - and who want to work with you, too. Fortunately, Zach Tackett from DeLallo Foods met up with Bjork and Lindsay to talk about exactly what brands are looking for in bloggers, what the process looks like, and what to expect.

In this really insightful interview, Zach shares:

  • Where the DeLallo company got its roots
  • What DeLallo advertising looked like back in the early days, and how they tackle it now
  • What the DeLallo brand looks for in food bloggers for sponsored content
  • Whether you have to work with an agency to get sponsored content
  • What the actual process looks like for sponsored content
  • Why DeLallo works with "brand ambassadors" instead of paying bloggers for one-off posts
  • How to make your sponsored posts sound authentic
  • How to get brands' attention

Resources:

Nov 17, 2015

How to Manage Your Schedule So You Can Live Free

Welcome to another week of the Food Blogger Pro podcast! This episode, Bjork and Lindsay talk with Amy Lynn Andrews about time management.

If I were to guess, I would say that the most common question we get from our members is, "How do I manage my time when there are so many things to do?!?" And yes, it usually comes with two question marks and at least one exclamation point - this question is usually posed by those feeling overwhelmed and at a point of desperation.

Finding the time to do all of the things you want to do can be really tough, especially when everybody and their mother is telling you about the next coolest thing you just HAVE to do to make your blog readership grow.

Fortunately, Amy Lynn Andrews has been doing this blogging stuff for quite a while now, and she has some great tips to share with all of us who are struggling to prioritize and fit it all in.

In this really helpful interview, Amy Lynn shares:

  • Her "getting started" tips for blogging as a business
  • How she sets a purpose, plan, place, and plot for her business and her life
  • How she uses her quadrant method to prioritize activities
  • How to clarify what your most important goal is and use that to set priorities
  • How to be flexible with your time management

Resources:

Nov 10, 2015

How to Secure your Food Blog

Welcome back to the Food Blogger Pro podcast! In this episode, Bjork talks with Andrew Wilder from Blog Tutor about blog security.

When you're starting and maintaining your food blog, there are so many things to do. From getting your website designed just right to making that batch of double chocolate cookies 5 times to make it perfect, a food blogger pretty much always has a full plate (har har).

So when someone tells you that you should take some of your precious, precious time and use it to create strong passwords and back up your blog, I'll admit that I'm not the first person to jump up and down in excitement.

However, these things are so, so important. It only takes one small event - which are often caused by factors out of your control - to bring your blog down. And if you don't have it all backed up, you could lose all of your hard work just like that.

Andrew Wilder specializes in blog security, and today he's here to tell us what we need to do to make sure our blogs are safe from both intentional and unintentional harm.

In this really important interview, Andrew shares:

  • How he transitioned from being a studio lighting designer to a food blog security master
  • The two most important things you can do for your blog's security
  • How databases work and why you need to back them up
  • What tools he recommends for your website backups
  • Whether or not you should use your hosting company's backups
  • Why you should use a password manager
  • Why you should update your WordPress software and plugins
  • What two-factor authentication is and why you should be using it
  • How he helps webmasters keep their websites live and secure all the time

Resources:

Remember, we are closing the doors on FBP memberships on November 19! Sign up now to get access!

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Nov 3, 2015

How to Master Pinterest for your Food Blog

Welcome back to the Food Blogger Pro podcast! This week, Bjork interviews Susan from Ahalogy, a Pinterest marketing Partner.

As food bloggers, we've all heard it: Pinterest can, and should, be a major driving force for your blog. Get Pinterest figured out and you'll be set with all the traffic your little blogging heart desires.

Unfortunately, mastering Pinterest isn't that easy. Deciding what size images to use, whether or not you should make a compilation of images, and if you should be adding text are all tough questions. Thankfully, Susan Wenner Jackson from Ahalogy, a Pinterest Marketing Partner, is here to help us out!

In this insightful interview, Susan shares:

  • How she would describe Pinterest from a user's perspective
  • Why you should start with your existing personal account
  • Why you should think of Pinterest as a search engine
  • Whether or not you should be deleting old pins
  • Why you should enable rich pins for your domain
  • How you should be writing your pin descriptions
  • If food bloggers should be using promoted pins
  • How Ahalogy works with bloggers and brands

Resources:

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