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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: July, 2021
Jul 27, 2021

How to combat food stereotypes, understand cultural appropriation, and support an African food revolution with Zoe Adjonyoh.

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Welcome to episode 315 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zoe Adjonyoh about her journey with Zoe’s Ghana Kitchen, as well as her fight against the cultural appropriation of food.

Decolonizing the Food Industry

While Zoe Adjonyoh initially started out by just cooking Ghanaian food for her community, she quickly took on a larger role with her brand, Zoe’s Ghana Kitchen. Through her blog, cookbook, supper clubs, and more, she has been actively working to foster an African Food Revolution and bring African food to the masses.

And in recent years, she has shifted her focus from just pioneering West African food to decolonizing the food industry and helping people understand what cultural appropriation is.

It’s a really powerful interview that will make you consider your role as both a consumer and a content creator, and we hope you enjoy hearing more about Zoe’s story.

In this episode, you’ll learn:

  • How she started Zoe’s Ghana Kitchen
  • How her supper clubs worked
  • How she worked to start an African food revolution
  • How she shifted her focus to work on decolonizing the food industry
  • What the difference is between cultural appropriation and appreciation
  • How we have power as consumers to support the culture where food comes from
  • Why activism is ingrained in her identity
  • What she covers in her book, as well as what she has updated in this new edition

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jul 20, 2021

How to find your unique photography style, create content for your audience, and grow a successful business with Kimberly Espinel.

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Welcome to episode 314 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel about how she has grown her business teaching food photographers how to find their unique style.

Creative Food Photography

When you’re just starting out as a food blogger, it can be hard to find your personal style. You might find yourself emulating the style of other creatives and struggle to find a rhythm that works best for you. And that’s where Kimberly comes in!

Kimberly is an award-winning food photographer, blogger, teacher, and author who helps food photographers find their unique style. She talks about how she grew her business, how she is able to create content that serves her community, and why she thinks focusing on your mindset is so important when working as a creative.

Her passion for her work shines through in this episode, and her story will leave you feeling inspired and motivated to continue creating meaningful content for your audience.

In this episode, you’ll learn:

  • Why she launched her podcast Eat, Capture, Share
  • Why she thinks creatives can be incredible businesspeople
  • What prompted her to launch her food blog
  • Why she decided to shift her content to food photography
  • What ikigai means
  • How she checks in on her business daily
  • Why she loves positive self-talk
  • Why focusing on your mindset is so important as a creative
  • How she teaches students to find their unique photography style
  • What a color story is
  • How she reaches out to brands
  • Why she thinks it’s important to create photos that your ideal customer is looking for
  • Why she loves creating online courses
  • How her Instagram Food Photography challenge works

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jul 13, 2021

How to make business branding decisions, what it means to be authentically vulnerable, and diversifying income with Charli Prangley.

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Welcome to episode 313 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Charli Prangley about how she grows her business, builds her team, and does the work she loves.

Side Hustle Income 

Charli is the Creative Director at ConvertKit, but she also does a ton of work on her side hustle. So much so, she was actually able to double her side hustle income in just a year!

This episode is jam-packed with advice for people who are trying to grow their businesses while working full-time jobs. Charli talks about how she views branding, how she hires help for the things she doesn’t like to do, and how she has diversified her income.

Charli’s advice will be a great reminder of why it’s important to really hone in on what you’re actually trying to accomplish when you’re creating content online and what it takes to get there. We hope you enjoy this episode!

In this episode, you’ll learn:

  • What marketing design means
  • Why she doesn’t like pop-ups
  • How to make decisions based on your branding
  • Which of her platforms is her favorite
  • How she doubled her side hustle income in a year
  • How she works with a channel sponsor on YouTube
  • Why Twitter is a great place to connect with people
  • How she makes decisions about what she works on
  • Why investing in help has been key for her business growth
  • Tips for hiring email help
  • How to work with designers on your blog’s branding
  • Common traits of successful brands
  • How to be authentically vulnerable

Resources:

About This Week's Sponsor

We're excited to announce that this week's episode is sponsored by our sister site, Clariti!

With Clariti, you can easily organize your blog content for maximum growth. Create campaigns to add alt text to your posts, fix broken images, remove any broken links, and more, all within the Clariti app.

Sign up for the Clariti waitlist today to receive:

  • Early access to their $25/Month Forever pricing
  • Optimization ideas for your site content
  • An invitation to join their exclusive Slack community
  • And more!

You can learn more and sign up here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jul 6, 2021

How to communicate with brands, work with a brand's goals in mind, and manage sponsored content work with Pinch of Yum's Jenna Arend.

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Welcome to episode 312 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Jenna Arend from the Pinch of Yum where she talks about some of the systems they use to manage their sponsored content work.

How Pinch of Yum Works with Brands

It’s another FBP Rewind episode today, and we’re so excited to revisit our July 2020 interview with Jenna Arend from the Pinch of Yum team today!

Jenna is the General Manager at Pinch of Yum and in this episode, she gives you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work.

Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts.

In this episode, you’ll learn:

  • What Jenna does for Team Pinch of Yum
  • What it was like when Pinch of Yum worked with an agency on sponsored content
  • How they decided to bring the management of sponsored content in-house
  • The kinds of systems the Pinch of Yum uses to manage sponsored content
  • How to communicate with brands
  • Tips for negotiating
  • What’s included in Pinch of Yum’s media kit and rate sheet
  • How contract review works
  • How the Pinch of Yum team works with a lawyer
  • How you can report on sponsored content campaigns
  • What it means to offer a la carte items to brands

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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