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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: July, 2018
Jul 31, 2018

Opening a business bank account, learning from profit and losses, and what the new US tax law means for you with Ben Sutton.

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Welcome to episode 161 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Ben Sutton from Mazuma about bookkeeping and taxes for bloggers.

Blog Business 101: Understanding Your Accounting

I know. Accounting, bookkeeping, and taxes aren’t the most exciting topics.

That said, they’re necessary to understand if you’re running your own business. And Ben is here to make it all way more approachable.

By tracking your expenses, profits, and losses, you can understand more about what’s working for your business and alleviate stress come tax season. You’ll learn why having a separate bank account for your business is helpful, how to start separating your expenses, and more!

In this episode, Ben shares:

  • Why he started his business
  • When you should think about opening a separate bank account for your blog
  • How specific should you be when categorizing your expenses
  • How you should start tracking your expenses
  • How you can use your profit and losses to help you understand your business
  • How to start separating your expenses
  • When you should start looking into forming an S-Corp
  • What the new tax law means for you

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Alicia from Daily Ration! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 24, 2018

Monetization strategies, thriving on social media, and ignoring comparison with Bjork Ostrom.

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Welcome to episode 160 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing a recording from our most recent Live Q&A on Food Blogger Pro.

A Sneak Peek into an FBP Live Q&A

You are getting a sneak peek into one of our favorite perks that comes with a Food Blogger Pro membership: Live Q&As!

We hold a Live Q&A for our members every month, and they’re a chance for our members to get answers to their toughest blogging questions…live.

Our Q&As are the perfect opportunity to invite our experts to chat about a specific topic, but they’re also great for picking Bjork and Lindsay’s brains.

This month’s Q&A was an “Ask Bjork Anything,” and Bjork answered our members’ questions about email lists, photography, monetization strategies, and more. Enjoy this sneak peek into Food Blogger Pro Live Q&As!

In this episode, you’ll learn:

  • How Bjork and Lindsay monetized Pinch of Yum in the early days
  • The difference between profit and revenue
  • Strategies for new bloggers who want to reach out to brands
  • How to handle new social media platforms like IGTV
  • The ideal Pinterest image size
  • How Lindsay stores her photography props
  • The best ways to grow your email list
  • How Pinch of Yum started to build a team
  • How to not get discouraged while you’re growing your blog
  • How to promote products on your blog
  • What you should do with old content
  • How we set up our bootcamps

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Madison from A Joyfully Mad Kitchen! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 17, 2018

Ways to pursue business growth and differentiating your income with Mark Daoust.

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Welcome to episode 159 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Mark Daoust from Quiet Light Brokerage about testing new income streams and spending money to make money.

Different Ways to Create an Income Online

As an influencer, you have access to a ton of different ways to monetize your blog. And possibly some ways you haven’t even considered.

Mark is here to chat about those ways and to give you a better understanding of how online businesses can differentiate themselves. Between understanding how valuable your company truly is to figuring out the right ways to sell your products to finding out what your readers are craving, Mark’s tips will help you create an established, sustainable business online.

In this episode, Mark shares:

  • What it was like starting his own podcast
  • How to understand how much your business is worth
  • What SaaS businesses are
  • What ecommerce sites are and how to monetize them
  • Ways you can spend money to make money
  • What FBA stands for
  • How to add an additional income stream to your business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Sara from Real Balanced! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 10, 2018

How to batch-create Instagram posts, improve your photography, and build a following with Lise Ode.

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Welcome to episode 158 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Lise Ode from Mom Loves Baking about growing her Instagram following.

How to Grow Your Instagram Following to 100k

Growing your social media following sometimes feels like an impossible goal, but Lise has figured out the trick to quickly and authentically grow her Instagram following.

Her Instagram account, @momlovesbaking, now has 100K followers. And that’s after having just a few thousand followers a few months ago.

Lise will talk about the course that helped skyrocket her Instagram following, how she improved her photography skills, and the story behind her first post to ever go viral. If you’re looking for ways to increase engagement and growth on your Instagram account, you’ll learn a lot from this episode!

In this episode, Lise shares:

  • How her husband helped her start her blog
  • How her business has transitioned
  • How she improved her photography
  • The most important photography tips she learned
  • Why she focused on intentionally growing her Instagram account
  • How she grew her Instagram following and engagement
  • How she batch-creates her Instagram posts
  • How she works with influencer companies

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Kate from Tasty Seasons! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Jul 3, 2018

Thinking about your person, treating Pinterest as a unique platform, and evaluating Pin success with Kate Ahl.

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Welcome to episode 157 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Kate Ahl from Simple Pin Media about treating Pinterest as a long-term game and generating conversions.

More Clicks, Subscribers, and Sales with Pinterest

Sharing your content on Pinterest is almost like being in a relationship.

You have to show your commitment by giving it attention every single day. You need to completely understand your audience and give it what it needs. You need to face your challenges head-on in the hopes of creating a thriving, flourishing, and active connection.

If it sounds like a lot, it is. But Kate is here help. She’s chatting about prioritizing your Pinterest efforts for maximum clicks, subscribers, and sales. You can grow your blog and business with Pinterest, and this episode will teach you how.

In this episode, Kate shares:

  • The challenges you should keep in mind when dealing with Pinterest
  • Why Pinterest is a long-term game
  • Why you need to treat Pinterest as a unique social platform
  • Why you need to think about “your person” on Pinterest
  • What’s most important on Pinterest
  • How large your “long pins” should be
  • How hashtags work on Pinterest
  • How she gains clients
  • How to evaluate your pin success
  • How to leverage your other social channels for Pinterest success

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Katie from 24 Carrot Life! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

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