The Food Blogger Pro Podcast

How to Diversify Your Income with a Meal Planning Membership App

If you’ve been listening to The Food Blogger Pro Podcast for any length of time, you know how important it is to diversify your income as a food blogger. And one of the ways that you might consider doing that is by starting a meal planning membership app!

Liam Smith founded the MealPro App as a white-label meal planning app to allow food creators to easily (and affordably) personalize an app for their community.

Bjork and Liam chat about the process of developing the app, how food bloggers can monetize through the app, and the importance of surveying your community to better meet their needs.

In this episode, you’ll learn:

About Liam’s background in tech.
What inspired him to develop his own meal planning app (the MealPro App).
What no-code tools are and how we use them.
All about his low-risk process for developing, testing, and marketing the app.
How food creators might use the MealPro App to create a membership community.
How to identify the problems or pain points your community needs help solving.
The importance of surveying your audience to help refine your content strategy.
What it looks like to start a membership through the MealPro App.
How to monetize within the MealPro App (and how much money you might expect to make).

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Download this Episode

427: Why Diversifying Your Website Traffic Matters with Arman Liew from The Big Man's World 0

Sep 19, 2023

Blogging with a global audience, diversifying website traffic sources, and tailoring content depending on the platform with Arman Liew from The Big Man's World.

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Welcome to episode 427 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arman Liew from The Big Man’s World.

Why Diversifying Your Website Traffic Matters

Arman has been blogging for almost ten years now and has a really fresh perspective on everything from sponsored content to social media.

He is really honest about some of the struggles he’s faced with blogging over the years (fickle algorithms, anyone?) and how those have led to a very strategic and intentional approach to his site nowadays.

Arman also shares more about what it’s like to be a food blogger in Australia, and why he’s chosen to prioritize an American audience with his content. It’s a really entertaining and thought-provoking interview — don’t miss it!

In this episode, you’ll learn:

About the early days of The Big Man’s World.
How Arman was able to leave his full-time job to work on his blog.
What strategies Arman found to be the most effective in growing his site.
How he reached out to brands for sponsored content and decided what to charge.
About how he put all his eggs in the Pinterest basket — and how he has recovered from that.
How he transitioned from prioritizing Pinterest traffic to SEO.
The importance of diversifying your traffic sources.
How he tailors his content and voice depending on the platform.
How he grew his team.
Why he prioritizes an American audience despite blogging from Australia.
What he’s most excited about with his business right now.

Resources:

The Big Man’s World
Wayback Machine
Pinterest
Pinch of Yum
NerdPress
Raptive
Atlassian
Envato
Follow Arman on Instagram and Facebook
Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Download this Episode

426: Social Media Deep Dive: Threads, X, and AI with Andrea Balogun 0

Sep 12, 2023

Developing a social media strategy, avoiding overwhelm, and navigating new tools and trends in the social media space with Andrea Balogun.

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Welcome to episode 426 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrea Balogun from Balogun Strategy & Design.

Social Media Deep Dive: Threads, X, and AI

Social media is constantly changing — new algorithms, new platforms, new trends. It’s hard to keep up and it’s easy to get overwhelmed. But luckily we have Andrea Balogun to help walk us through it all!

Andrea’s back on the podcast to talk about the hot topics in social media right now. She explains more about the Threads app and why food creators might consider adding it to their social media strategy. Andrea also imparts her wisdom around crafting a social media strategy and being intentional about how you create content for social media to avoid burnout.

Andrea and Bjork also chat about new tools and AI in the social media space and how to incorporate them into your workflow. If you’re on social media as a content creator, this is a must-listen!

In this episode, you’ll learn:

About the work Andrea does at Balogun Strategy & Design.
What Threads is and how food creators can use it.
Why you might want to activate your Threads account sooner rather than later.
The kinds of topics that perform well on Threads and/or Twitter/X.
How to develop a social media strategy to avoid getting overwhelmed.
How to approach creating content for social media.
About new tools in the social media space that can make your life easier.
How to use AI tools in your social media content creation.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Download this Episode

425: Thriving within a Niche and Creating Your Dream Job with Amy Palanjian from Yummy Toddler Food. 0

Sep 5, 2023

Blogging within a narrow niche, diversifying your income streams, and growing your team with Amy Palanjian from Yummy Toddler Food.

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Welcome to episode 425 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Palanjian.

Thriving within a Niche and Creating Your Dream Job

Amy Palanjian first started her blog, Yummy Toddler Food, in 2014. Since then, she has been incredibly intentional about every aspect of her business, from her content strategy and becoming an authority in her niche, to diversifying income streams and email marketing.

In this interview, Bjork and Amy chat about all of these aspects of her business, and how she has worked to create a role for herself at Yummy Toddler Food that looks as close as possible to her dream job.

It’s a must-listen episode for anyone thinking about picking a niche, and how to grow your business within that niche.

In this episode, you’ll learn:

About Amy’s career journey, from working in magazines to starting Yummy Toddler Food in 2014.
What skills and knowledge Amy uses towards food blogging from her decade in the magazine industry.
How she has built her affiliate marketing strategy.
What it’s like to blog within a narrow niche.
How she strategized to diversify her income streams.
Why she decided to transition from selling ebooks to selling a printed cookbook.
How and why she outsourced certain tasks in her business.
The process that she used to organize all of her business-related files.
How she built her job description to reflect what she actually enjoys doing.
Her approach to email marketing, and why she uses both Substack and ConvertKit.
Her strategy for growing her email list.
Why she chose to work with a manager for her sponsored content.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Download this Episode