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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: November, 2017
Nov 28, 2017

How to grow a sustainable, profitable, and audience-driven business with Sean McCabe.

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Welcome to episode 126 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Sean McCabe about how to grow a sustainable, profitable, and audience-driven business.

Fueling Your Passion with Your Day Job

Turning your passion into your day job. That’s the dream, right?

Not so fast. Sometimes it’s better to have a day job outside of your passions, and Sean is here to tell you why.

In addition to this lesson, Sean also explains why investing in your audience is one of the most important decisions you can make when building your business.

Learn how to grow your sustainable, profitable, and audience-driven business in this interview.

In this episode, Sean shares:

  • How to build an audience-driven business
  • How to balance a passion and full-time job
  • How he found his focus and then expanded into other areas
  • Why it’s important to document the process
  • How he defines success
  • How to make sure you’re heard
  • The common characteristics of your community members
  • Why you should curate what you share

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Nov 21, 2017

The common characteristics of chefs, how to diversify your online income, and what it takes to make it as an entrepreneurial chef.

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Welcome to episode 125 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Shawn Wenner and Chris Hill from Entrepreneurial Chef about the common characteristics of chefs, how to diversify your online income, and what it takes to make it as an entrepreneurial chef.

Monetizing as an Entrepreneurial Chef

Being an entrepreneur isn’t always easy. In fact, it’s often really really tough. Especially when food is involved.

That’s why Shawn and Chris started Entrepreneurial Chef: to provide tools and resources for food entrepreneurs so that they can grow successful brands and businesses. They’ve built a brand around their own skills to help others in the food space monetize, serve customers, and pursue their dreams.

In this episode, Shawn and Chris share:

  • How they got their start in food
  • How they met and started working together
  • The common traits of chefs
  • How powerful trust is in a partnership
  • Creative ways to monetize
  • How to become a restaurateur

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Nov 16, 2017

How they left their full-time jobs, how they got their start blogging, and why a desire to learn is so important.

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Welcome to episode 124.5 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Keck from Palate Passion Purpose and Ben Myhre from Ramshackle Pantry.

How Two Food Blogger Pro Members are Pursuing Their Passions and Following Their Dreams

We’re so excited about this bonus episode! Today we’re featuring two of our members: Katy Keck and Ben Myhre. They’re living the food blogging dream: blogging full-time, connecting with readers, and creating content every week.

Hear them talk about leaving their full-time jobs, growing their blogs, and more, covering the ups and downs of blog and business ownership. Plus, they share how they’ve used the fundamentals learned on Food Blogger Pro on their own blogs.

In this episode, Katy and Ben share:

  • How Katy got her start in food
  • How Katy has grown her brand
  • What Katy’s favorite parts of Food Blogger Pro are
  • How Ben got his start blogging and cooking
  • Why a passion to learn has been so important to Ben’s growth
  • How Ben decided it was the right time to leave his full-time job
  • What Ben’s biggest learning curve was

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Nov 14, 2017

Why you should start gratitude journaling, the benefits of meditation, and how to cultivate awe with UJ Ramdas.

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Welcome to episode 124 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with UJ Ramdas from Intelligent Change about why you should start gratitude journaling, the benefits of meditation, and how to cultivate awe.

How to Level Up Your Life

If you’re interested in the self-improvement space, you’ve probably read about the power of having a morning routine. That’s exactly why UJ helped start Intelligent Change and the Five Minute Journal.

The Five Minute Journal is designed to help you make positive changes in just five minutes in the morning and five minutes at night. UJ believes that the Five Minute Journal is a simple way to focus on the good, become more mindful, and live with intention. Learn how you can apply the principles in your own life today.

In this episode, UJ shares:

  • Why he started Intelligent Change
  • What gratitude journaling is
  • How to use the Five Minute Journal
  • What his morning routine looks like
  • The benefits of meditation
  • How to cultivate awe
  • Why we sometimes don’t reach our goals
  • How to go through a process of self-discovery

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

 

Nov 7, 2017

Why you should consider your audience's needs above your wants, how to write a strong social media bio, and questions you can ask yourself about your brand with Phil Pallen.

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Welcome to episode 123 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Phil Pallen about refining your brand, strengthening your social media presence, and considering your audience’s needs.

Why Every Blogger Needs to Own Their Brand

While his title is Celebrity Brand Expert, Phil says that he’s in the business of crafting first impressions.

And that’s exactly what your brand is: a reader’s first impression of you and your business.

Phil knows exactly how important a solid understanding of your brand is for your blog, and he has helped dozens of people and businesses refine their brand, create goals, and spruce up their social profiles. He’ll give you ideas about how you can fine-tune your brand so that you’re noticed and remembered.

In this episode, Phil shares:

  • What it’s like behind-the-scenes of TV interviews
  • How to write a solid social media bio
  • Why others’ needs are more important than what you want
  • Why photography is key
  • His tips for Bjork’s personal brand

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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