Info

The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
RSS Feed Subscribe in Apple Podcasts
The Food Blogger Pro Podcast
2024
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: January, 2017
Jan 31, 2017

How Lindsay organizes her day, how to apply 1% infinity to your daily life, and where Bjork got his name.

-----

Welcome to episode 83 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Chopped Podcast with Marly McMillen.

In this episode, Marly covers a lot of ground with Bjork and Lindsay. They talk about how Lindsay organizes her days, what it means to practice 1% infinity every day, and, my personal favorite, she asks them some random questions that were really fun to hear their answers to, like where Bjork’s name came from.

In this episode, Bjork and Lindsay share:

  • How they came up with the name Pinch of Yum
  • Why Lindsay incorporates teaching into her blog
  • How they organize their days
  • What 1% infinity is and how they apply it every day
  • How Bjork got his name
  • What Lindsay’s favorite phone app is

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Jan 24, 2017

Why they pushed forward after initial non-success, how she rose above negative comments, and why being vulnerable draws people in.

-----

Welcome to episode 82 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Mixergy podcast with Andrew Warner.

In this episode, Andrew chats with Lindsay about Pinch of Yum’s history and where they are today. Andrew takes the time to dig deep and ask some really interesting questions that wouldn’t normally get asked, and Lindsay’s answers might just help you understand what’s going on with your blog a bit better.

In this episode, Lindsay shares:

  • What her big motivating factor was in the early days
  • Whether they thought about money when starting
  • How many photos she will take for a single post
  • Why they kept going with the monetization after not making much money initially
  • How living in the Philippines changed the blog
  • How she found out that she was “expert enough” to write Tasty Food Photography
  • Why she got negative comments and why they got her down
  • What helped her keep going despite negative people online
  • How she gets featured on Buzzfeed so often
  • Why being vulerable draws people in

 

Resources:

Jan 17, 2017

The thing that can hinder you from blogging success, what keeps Pinch of Yum running, and why they create digital products instead of physical ones.

-----

Welcome to episode 81 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Cleverism podcast with Martin Luenendonk.

In this episode, Martin goes over the beginning story of Pinch of Yum with Bjork, and then they dive into some quick but targeted questions about what keeps Pinch of Yum running. My personal favorite: Bjork divulges the #1 mistake he sees bloggers make that can hinder their success.

In this episode, Bjork discusses:

  • How Pinch of Yum got started
  • When they realized that it could be a business
  • How they monetized POY in the early days
  • How they monetize POY today
  • Why they chose to create digital products instead of selling physical ones
  • What software and services they use on POY
  • How A/B testing has been valuable for them
  • What mistakes many bloggers make that hinder success
  • What they do to attract traffic from Pinterest

Resources:

  • Get the resources and transcript for this episode here: https://www.cleverism.com/cp15-podcast-bjork-ostrom-pinch-of-yum-food-blogging/
Jan 10, 2017

Welcome to episode 80 of the Food Blogger Pro podcast. This week, Kirsten Oliphant interview Bjork about practicing 1%∞ through the different phases of business.

As you may have heard, Bjork and Lindsay recently suffered a loss, which you can read a bit more about on Pinch of Yum.

While Bjork takes some time off to grieve their loss and to celebrate Afton’s short life, we’re bringing in a couple interviews that Bjork did with other podcasters.

This week’s podcaster is Kirsten Oliphant, author and podcaster at Create If Writing. She interviewed Bjork about a year and a half ago and they talked a lot about what it takes to run a business for the long haul. Bjork chalked a lot of this up to practicing 1%∞, a concept that he put a name to a long time ago and tries to practice every day.

In this episode, Bjork discusses:

  • How 1%infinity came about and what it means
  • What the different “phases” of Pinch of Yum were
  • How he and Lindsay applied 1% infinity to the different phases of Pinch of Yum and Food Blogger Pro
  • Why perfecting small things can hinder progress
  • How to determine which things deserve your 1%
  • Why outsourcing everything isn’t always the best option
  • What the reality is for running a membership site
  • How priorities for business investment change over time

 

Resources:

Get the resources for this podcast at createifwriting.com/061

1