How to advocate for your brand, the importance of content, and growing an Instagram following to 1.7 million with Tieghan Gerard.
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Welcome to episode 263 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tieghan Gerard about running her brand, growing her blog, and working with her family.
Today we’re welcoming Tieghan Gerard back to the podcast after four whole years!
Tieghan has been pretty busy these past few years; she learned how to delegate work to her team, grow her personal brand, and set boundaries when they’re needed. She also realized that awesome, high-quality content needs to be at the core of everything she does because it helps her build a following and branch out to do other exciting projects that helps her grow her business.
We loved catching up with Tieghan in this episode, and we know you’ll love getting a peek behind-the-scenes of how she runs Half Baked Harvest!
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to understand your blog data, why blogging was more profitable than freelancing, and how to write a cookbook with Mary Cressler and Sean Martin.
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Welcome to episode 262 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Cressler and Sean Martin from Vindulge about the journey to how they run their food blog today.
Mary Cressler and Sean Martin have done it all: they freelanced, they worked with ad companies, they worked with influencer marketing companies, they catered, they wrote a cookbook –– all in the pursuit of finding what it is that they like to do.
This conversation with the Vindulge team will inspire you to think about your own journey and dig deep to figure out the way you want to run your blog. There’s not a “right” way or a “wrong” way to run your blog; this episode will give you some ideas to help make your blogging journey the best it can be for you.
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Why metrics are so important to brands, how to increase the probability of working with your favorite brand, and how content ownership works with Bruno Bornsztein.
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Welcome to episode 261 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bruno Bornsztein from InfluenceKit on how to understand the value of your sponsored content work.
It's Part 2 of our Managing Sponsored Content series here on the Food Blogger Pro Podcast! Bruno from InfluenceKit is rounding out this mini series in a conversation with Bjork about how to create awesome sponsored content.
Creating sponsored content is like creating your regular content. You already publish an awesome recipe with great pictures on your blog or on social media. Sponsored content just allows you to continue to make the content that you love to make…and then get paid for it.
There are parts of the sponsored content process, however, that are different. You need to build relationships, negotiate for your rate, sign contracts, understand the brand’s goals, and report back on the performance on your post’s performance.
And it’s there where you can hunker down and optimize your work to create more value for brands, more value for your audience, and more revenue for you.
If you want to learn even more about maximizing your sponsored content revenue, be sure to get registered for our free workshop with Bruno this Thursday, July 16 at 1pm ET / 12pm CT!
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to communicate with brands, work with brands goals in mind, and manage sponsored content work with Pinch of Yum's Jenna Arend.
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Welcome to episode 260 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenna Arend from the Pinch of Yum team about some of the systems they use to manage their sponsored content work.
Sponsored content is a great way to diversify your income as a blogger, and for the next two weeks on the podcast, we’re going to be talking about how you can manage your sponsored content work.
Today, we’re starting the sponsored content conversation with an interview with the Communications Manager of Pinch of Yum, Jenna.
She’ll give you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work. Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts.
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.