Info

The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
RSS Feed Subscribe in Apple Podcasts
The Food Blogger Pro Podcast
2024
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: July, 2019
Jul 30, 2019

Trends in site speed, how to publish trendy content on your blog, using hashtags on Pinterest, and creating a patterned Instagram grid.

-----

Welcome to episode 213 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn about tips for optimizing your site speed, how Lindsay publishes trendy content, and how to share smarter on social media.

Trends 

This week on the podcast, we’re focusing on trends, and you’ll hear tips from three experts on site speed, blogging, and social media.

First, Andrew from NerdPress will talk about trends in site speed, and he’ll share his photo size recommendations, his favorite plugins, information about caching, and more.

Then Lindsay from Pinch of Yum talks about how she publishes relevant content for her readers and how she stays on top of food trends.

And last, Abby, Food Blogger Pro and Pinch of Yum’s Social Media Manager will talk about some of the trends we’re seeing on social media, namely hashtags on Pinterest and then Instagram pattern grids.

It’s a great episode, and we can’t wait for you to dive in. Enjoy!

In this episode, you’ll learn:

  • Why site speed matters for bloggers
  • How caching works
  • What lazy loading is
  • What the latest image size recommendation is
  • How Lindsay approaches creating “trendy” content
  • How hashtags work on Pinterest
  • What Pinch of Yum uses to share content to Pinterest
  • How we’re customizing the Food Blogger Pro Instagram grid

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 23, 2019

How Lindsay organizes and creates new content for Pinch of Yum, new courses on Food Blogger Pro, and why we're switching up our podcast format.

-----

Welcome to episode 212 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn about the new podcast format, new courses on Food Blogger Pro, how bloggers can approach creating new content, and more.

New 

It’s the first episode of our new format for the Food Blogger Pro Podcast! We’re trying a little 10ish episode experiment with this podcast format, and we’d love to hear what you think.

In this new format, we’re going to split each episode up into a few mini interviews, all surrounding the same topic.

Today’s topic is “New,” and we talk about the new format, some of the new content we’ve published to Food Blogger Pro, how bloggers can approach creating new content, and more.

We’re so excited to launch into this new series!

We cover:

  • What’s up with the new Food Blogger Pro Podcast format
  • What’s new on Food Blogger Pro
  • How Lindsay creates new content for Pinch of Yum
  • How a Food Blogger Pro member found success from connecting with others

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 16, 2019

How you can join Food Blogger Pro, when our prices are increasing, and how you can get access to a special master class called My Instagram Playbook.

-----

Welcome to episode 211 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about Enrollment Week here at Food Blogger Pro.

Enrollment Week at Food Blogger Pro 

Welcome to Enrollment Week! This is a really exciting week here at Food Blogger Pro because we’re holding a free, virtual event, opening enrollment, and giving you the ability to sign up for an exciting master class.

Here are the deets:

  • Tuesday, July 16: Our Instagram Playbook Event
  • Thursday, July 18: Enrollment opens on Food Blogger Pro
  • Thursday, July 25: The last day to get our current prices and access to the My Instagram Playbook Master Class

An important note about this enrollment period is that Food Blogger Pro enrollment will stay open indefinitely, which means that enrollment will remain open after July 25! We are increasing our prices after that date, so if you want to lock-in our lower prices, be sure to join before then.

Bjork summarizes all of the exciting events and offerings in this episode of the podcast, and we can’t wait to share it with you!

In this episode, Bjork shares:

  • Why Instagram is so important for Pinch of Yum
  • How to sign up for the Our Instagram Playbook Event
  • When you can join Food Blogger Pro
  • When our prices are increasing
  • How you can get access to the My Instagram Playbook Master Class
  • How to find testimonials from past and present Food Blogger Pro members

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 9, 2019

The two biggest decisions that helped Pinch of Yum grow their Instagram account, why it's important to track your social media habits, and how to register for our free, virtual Instagram Playbook event with Lindsay Ostrom.

-----

Welcome to episode 210 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about her Instagram Playbook.

Pinch of Yum’s Instagram Playbook 

We have some exciting news for ya today - we’re holding a brand new, free, and virtual event next week called “Our Instagram Playbook.” During that event, Lindsay and Bjork will be opening the Pinch of Yum Instagram Playbook and talking through the intentional strategies and decisions that have helped grow the Pinch of Yum Instagram account to over 850,000 followers.

This episode of the podcast is a bit of a teaser for that event, and Lindsay talks all about why having rules set up for the Pinch of Yum Instagram account has been so beneficial to her. You’ll learn all about where the idea of a playbook originated, what has contributed the most to the Pinch of Yum account’s growth, why we believe engagement is the most important, and more.

And…be sure to register for our free event next week at foodbloggerpro.com/playbook!

In this episode, Lindsay shares:

  • How the Pinch of Yum team uses Instagram
  • How they generate income on Instagram
  • What a playbook is
  • Why it’s helpful to have a playbook for something like Instagram
  • Why it’s important to keep track of your social media habits
  • The two things that have contributed the most to their Instagram growth
  • Proof that engagement is actually king
  • What social media meetings look like on the Pinch of Yum team
  • How you can sign up for our free, virtual event next week!

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 2, 2019

How you can make money from a blog, what Chelsea's social strategy looks like, and how much to charge for a sponsored post with Chelsea Lords.

-----

Welcome to episode 209 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to an episode from 2017 with Chelsea from Chelsea’s Messy Apron about how she made $40,000 in her first year of blogging.

How to Make $40K in the First Year of Blogging 

We’re so thrilled to share another FBP Rewind episode with you today, and this episode with Chelsea Lords from Chelsea’s Messy Apron was originally published allllll the way back in 2017. That said, the advice and tips that she shares are all just as prevalent as they were back then.

This is the story of how Chelsea made a whopping $40,000 in her first year of blogging. If you’re already monetizing your blog, or if you have a goal to start monetizing your blog sometime soon, you’ll love hearing about the decisions that Chelsea made in order to turn her blog into a profitable business.

As you’re listening, we encourage you to note where you can tighten up some of your money-making processes in the pursuit of maximizing your blog income.

In this episode, Chelsea shares:

  • What her first step was to starting her blog as a business
  • Why she underestimated the amount of money she would make in her first year
  • Where her first year income came from
  • The equation she used to calculate how much to charge for her first sponsored post
  • How she balances family & work
  • Why it takes her 15 hours to make a blog post
  • How she decides what posts to make videos for
  • What her Facebook strategy looks like
  • What she would have done differently looking back

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

1